Campaign Chemistry: Zynga’s Gabrielle Heyman
Campaign Chemistry
English - September 08, 2022 09:00 - 38 minutes - 35.6 MB - ★★★★★ - 3 ratingsBusiness News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
You might know Zynga from its mobile gaming titles like Words with Friends and FarmVille, the social game that took over Facebook in 2009.
Today Zynga operates hundreds of casual and hyper casual mobile games that reach more than 200 million monthly active users. That ubiquity in the mobile gaming space led to its $12.7 billion acquisition by mobile gaming studio Take Two Interactive, which closed in May.
Gabrielle Heyman, head of global brand partnerships at Zynga, works with advertisers to help them tap into the company’s massive, engaged audience. Much of her job is dispelling myths about the gaming audience, from the obvious – no, gamers are not all young men wearing hoodies and drinking Mountain Dew in their mothers’ basements – to the less obvious – yes, people are okay with being interrupted during mobile game play.
In this episode Heyman talks about how Zynga is evolving its offering for marketers as gaming becomes more mainstream and touches on her career as a female executive in gaming, a notoriously male space.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
Follow us on twitter: @CampaignLiveUS