Future of TV Measurement with Disney Advertising & Samba TV
Campaign Chemistry
English - June 23, 2022 14:02 - 31 minutes - 29.2 MB - ★★★★★ - 3 ratingsBusiness News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Campaign Chemistry live from Cannes: Meta’s Nicola Mendelsohn
Disney advertising has been leading the industry in adapting innovative new technologies new approaches to measurement that empower advertisers to truly understand the entire consumer journey across every screen and platform in today’s fragmented media landscape. Samba TV has pioneered currency grade measurement and cross screen media activation for the past dozen years with its leading first party Connected TV measurement platform installed on 24 TV brands sold in more than 100 countries today. Join Disney Advertising Senior Vice President for Audience Modeling and Data Science Dana MGraw and Samba TV CEO and Co-Founder Ashwin Navin for a look into the future of TV measurement reshaping the advertising landscape today.