Campaign Chemistry: Movers+Shakers’ Evan Horowitz and Geoffrey Goldberg
Campaign Chemistry
English - October 18, 2023 09:00 - 39 minutes - 35.9 MB - ★★★★★ - 3 ratingsBusiness News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Movers+Shakers exploded onto the scene as one of the first agencies that truly understood how to navigate TikTok and emerging social spaces for clients.
But it didn’t happen overnight. Married couple and business partners Evan Horowitz and Geoffrey Goldberg launched the agency seven years ago with no experience in the space; Horowitz had a marketing background in-house at brands, while Goldberg was a Broadway actor.
But that unique blend of expertise worked, allowing each to leverage each other's knowledge to create an agency that helps brands tap quickly and deftly into culture.
In this episode, Horowitz and Goldberg also discuss the challenges of entrepreneurship, the roadblocks brands face in navigating fast-moving social spaces and the new era of lo-fi creativity that’s shaking up the creative agency world.
Listen and subscribe to Campaign Chemistry wherever you get your podcasts.