How Roku is driving discovery with Subaru, sponsored by Roku
Campaign Chemistry
English - April 23, 2024 14:13 - 28 minutes - 26.3 MB - ★★★★★ - 3 ratingsBusiness News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Next Episode: Campaign Chemistry: Snap CCO Colleen DeCourcy
Subaru is a brand built on exploration and discovery. As discovery becomes more digital for shoppers, Roku has been there to help Subaru compress the purchase funnel by arming drivers with as much knowledge as possible through digital advertisements. This discussion will delve into the impact of streaming on Subaru's overall business dynamics, shedding light on the innovative strategies and activations of the partnership.