Bring Your Product Idea to Life
284 episodes - English - Latest episode: 6 days ago -WINNER! Best Business Podcast at the Independent Podcast Awards
Do you (or do you want to) create and sell your own physical products?
Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are?
This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners!
Whatever stage you’re at, there’s plenty of friendly, practical advice and inspirational stories - from product creators not much further along than you are.
CONNECT WITH ME
Website: https://www.vickiweinberg.com
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Episodes
Marketing with Personality - with Maddy Shine
May 17, 2024 05:00 - 40 minutes - 92.3 MBToday on the podcast I am delighted to welcome Maddy Shine. Maddy Shine is a small biz business mentor and visibility expert who helps women-owned business legends grow their businesses by becoming more visible. She has helped thousands of clients get more visible through teaching her free and paid online programs and membership community Visible Vibes. She has been described as actual human sunshine - you can even use her GIFs which have been used over 690 million times! Maddy believes i...
How to structure your company - Wendy & Laughton Ross, Tonbridge Accountants
May 10, 2024 05:00 - 56 minutes - 51.4 MBWhat is the difference between being a sole trader and a limited company? How should you structure your business? These are big questions you have to grapple with when setting up your own business, so I asked the perfect guests on the podcast to give us some advice. Wendy Ross is the founder of Tonbridge Accountants, and is joined by her business partner and husband Laughton. Together they explain the difference between being a sole trader and a limited company - in easy to understand l...
The Art of Commercial Design: Insights from Lucianne Soley
May 03, 2024 05:00 - 49 minutes - 57.1 MBWhat is commercial design? And how can it help you sell more of your products? Today my guest on the podcast is Lucianne Soley of Soley Creative. Soley Creative empowers people and brands to be seen, heard, and understood through commercial visual communication and brand guardianship. They build brands that thrive in the present and the future. Lucianne joins me to explain what commercial design is and how it can help you as a product creator sell more. We discuss the importance of making...
From Idea to Amazon: Launching a Non-Digital Wellness Device - with Michael Crinnion, Luma 3
April 26, 2024 05:00 - 50 minutes - 115 MBToday my guest is Michael Crinnion from Mind Body Goals Ltd. Michael designs and makes high quality wellbeing products that help people bring proven techniques like breathwork into their lives in a way that's easy to maintain, enjoyable, and has a real positive impact. Michael has created the Luma Cube, a beautifully designed zen-like cube that aids you with different breathing techniques without needing to go on your phone for an app. Taking people away from their screens has been one of ...
2021 Guest Catch Up - Where are they now?
April 19, 2024 05:00 - 1 hour - 47.4 MBTo celebrate passing the 200th episode of Bring Your Product Idea To Life, I decided to catch up with past guests, to see what happened next in their product business, and where they are now. Today’s guests were all on my podcast in 2021. It’s fascinating hearing where their business has taken them, the highs and lows, and how their advice for other product business owners has changed over the years. One of the main messages that came out of it was the importance of perseverance, how busi...
Developing a unique food product - with Daniel Twiss - Soul Fruit
April 12, 2024 05:00 - 48 minutes - 112 MBToday my guest is Daniel Twiss from Soul Fruit, a company revolutionising dried fruit snacks. Soul Fruit makes new and exciting dried fruit snacks using the best quality tropical fruits simply dried into crunchy chips or chewy slices. Their flavours include fruits I have never tried - dragon fruit and jackfruit. Daniel shares with us the riveting story of how he and his wife took their love for exotic fruits in Asia and transformed it into a successful business, despite having no prior back...
How to keep your customers coming back - with Rebecca Hilliard
April 05, 2024 05:00 - 28 minutes - 66.4 MBRebecca Hilliard is an eCommerce expert with 12 years of experience working in the eCommerce industry for brands such as Jimmy Choo, French Connection, ME+EM, Mylands and This Works. I now support premium direct-to-consumer brands with their customer retention strategies to drive revenue, loyalty, and business profitability. We discuss how often brands prioritise customer acquisition over customer retention, missing out on a more cost effective way to grow. Rebecca shares lessons that indep...
How to sell with a clear USP - with Karen Burke - Go Goosey
March 29, 2024 05:00 - 42 minutes - 97.1 MBIf you have ever taken a small child swimming you know the struggle of getting them dry afterwards. My guest this week decided to solve this problem. Karen Burke is the founder of Go Goosey is an online retail company that sells her unique product, the Kids unisex quick drying onesie and microfibre towel. We talk about the process of designing and creating the product, and the importance of not rushing this stage. We also talk about the USP for Karen's products. Karen is really good at ar...
Ask Me Anything
March 22, 2024 05:00 - 35 minutes - 40.7 MBTo celebrate 4 years of The Bring Your Product Idea To Life Podcast, I wanted to do something different. So I asked you to ‘ask me anything’. In this episode I answer those questions including: How I made the the transition from product business to product launch consultant How much of my business I outsource How to rank higher on Amazon What to do if you go out of stock on Amazon FBA Whether you are looking for insight into how I run my business, or some detail about how to get more sa...
How product businesses can use AI to save time - with Jennifer Cooper
March 15, 2024 05:00 - 34 minutes - 79.6 MBMy guest today is Jennifer Cooper from Jennifer Cooper Timesaver. Jenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know-how to help you grow a profitable, feel good business. Jenny is the founder of Team Time...
2020 guest catch up - where are they now?
March 08, 2024 05:00 - 31 minutes - 25.1 MBTo celebrate recording the 200th episode of Bring Your Product Idea To Life, I decided to catch up with past guests, to see what happened next in their product business, and where they are now. Today’s guests were all on my podcast in 2020. It’s fascinating hearing where their business has taken them, the highs and lows, and how their advice for other product business owners has changed over the years. One of the main messages that came out of it was the importance of keeping going, and b...
From Teacher to Entrepreneur: Melissa McCall's Venture into Early Literacy Products (part 1)
March 01, 2024 05:00 - 25 minutes - 58 MBMy guest today is Melissa McCall from Moving Little Minds. Melissa is a preschool teacher based in the US, and helps parents and teachers build a strong literacy foundation in young children by merging instruction with play. Melissa has created some products designed for teaching preschool age children early literacy skills. Melissa is a passionate advocate for the power of reading and has just launched her first products, She shares how she has gone about creating the products, including ...
Running a multi-channel, family business - with Rosie Prosser - Corseside Nursery
February 23, 2024 05:00 - 44 minutes - 102 MBToday my guest is Rosie Prosser from Corseside Nursery, an RHS gold medal winning succulent specialist based in Pembrokeshire, Wales. Rosie manages the technology and marketing, while her mother contributes years of plant expertise. Together, they've crafted a unique online community, teaching their customers the art of succulent care, and helping a thriving business grow, which is strongly focused on recycling and reusing materials. Rosie shares the strategies they use to manage sales acr...
How to (confidently) get visible online - with Helen Williams
February 16, 2024 05:00 - 40 minutes - 46 MBShowing up online is something many of us struggle with. And as product business owners, it can feel easier to hide behind your product. Today I had the pleasure of speaking with Helen Williams, a coach and the founder of Hey Helen Williams. Helen helps entrepreneurs to move online and overcome visibility blocks to get seen by the right people and increase their income. Today we are looking at something I struggle with myself, putting your face on social media. Many of us find it terrify...
How to get your own PR in 2024 - with Rosie Davies-Smith - PR Dispatch
February 09, 2024 05:00 - 36 minutes - 41.3 MBToday’s podcast guest is Rosie Davies-Smith. PR agencies have led clients to believe they're the only ones who can do what they do. Rosie made it her mission to prove them wrong. After running her own agency for over a decade, she founded PR Dispatch, a platform which powers in-house teams to become the PR experts. Since then, over 500 brands have been given the training, expertise and contacts they need to take control of their PR in house and secure their own coverage at just 3 percent of...
How to work with me in 2024
February 02, 2024 05:00 - 19 minutes - 22.4 MBThis podcast episode is a little different, I share my business story with you, from how I started, with my own product business, Tiny Chipmunk, making bamboo baby products, to my work now. This includes my book, Bring Your Product Idea To Life, and my work now supporting product business owners with selling their products on Amazon. Find out more about my own journey and how I can help you sell more of your products. The Bring Your Product Idea to Life Podcast - Best Business Podcast Awa...
Creating ethical, sustainable products - with Maame Sapong - Purscent
January 26, 2024 05:00 - 37 minutes - 43.1 MBToday I'm speaking with Maame Sapong from Purscents. Maame creates luxury home fragrances like candles, reed diffusers and other aromatherapy scented products. Her commitment goes merely beyond creating delightful scents. She's also dedicated to establishing a sustainable brand that strives to make a meaningful and possible impact within the candle industry. We had a great conversation about how she juggles building a product business whilst in a full time job, how she decides what to outso...
Starting a business as an expat - with Mangla Sachdev, Expat Business in a Bag
January 19, 2024 05:00 - 35 minutes - 40.2 MBWelcome to today's podcast where I’m excited to have Mangla Sachdev join me. Originally from London, UK, Mangla has an impressive global footprint, having lived and established businesses in Australia, Malaysia, England, Scotland, and now Singapore. A lifelong entrepreneur, Mangla started her first venture at 17 and has been self-employed ever since. Mangla now runs Expat Business In A Bag, where she shares business coaching and strategies for expat entrepreneurs and digital nomads. Mangla...
Creating and selling unique handmade products - with Debbie Scott - Sheila Sells Sea Shells
January 12, 2024 05:00 - 30 minutes - 34.8 MBIn today's podcast episode, we're chatting with Debbie Scott from Sheila Sells Seashells. Debbie specialises in transforming oyster and scallop shells, naturally formed by the ocean and artistically enhanced by her, into stunning creations. Debbie’s shell creations are unlike anything I've seen before. Her miniature works of art are utterly unique making them popular gift items. I was intrigued to learn about Debbie’s process: how she acquires these shells, the artistic journey to transfor...
How to use spreadsheets to help run your products business - with Alison Pollecutt - Excel Confident
January 05, 2024 05:00 - 40 minutes - 46.5 MBHow do you feel about spreadsheets? Are you a fan or do they fill you with dread? This week my guest on the podcast is Alison Pollecutt of Excel Confident. Alison believes that spreadsheets are a vital tool for any business owner and it's her mission to demystify spreadsheets for them. In this episode, we'll talk about how spreadsheets can really help your business. We'll cover how to get started, what you can do with them, and the different ways they can open up possibilities for you. I'...
Re-release - Should you sell your product on Amazon?
December 29, 2023 05:00 - 26 minutes - 30.4 MBWelcome back. This week, we're revisiting a previous episode for two main reasons. First, it's the holiday season, and I know many of you are enjoying the break or are quite busy. It didn't seem like the perfect moment to introduce something new. Second, as the year wraps up and we look forward to a fresh start, it's an excellent time for businesses to reflect and plan. If you've been thinking about starting to sell on Amazon or improving your existing efforts there, this episode is for you....
Creating and protecting a unique product - with Yanika Cordina - Cordinia Hair
December 22, 2023 05:00 - 56 minutes - 65 MBToday on the podcast, I'm talking to Yanika Cordina, the founder of Cordina Hair, creator of the Flower Curl and Waver Bun, heatless hair curlers and wavers. Yanika shares how she developed her products, developing the prototype herself, patenting her design, and moving to manufacture. Yanika shares the realities of building a business whilst working other jobs, how she has used social media to spread the word about an entirely new product, working with brand ambassadors rather than influ...
Plan your social media for 2024 - with Amy Atkinson
December 15, 2023 05:00 - 44 minutes - 50.4 MBAmy is a social media and digital marketing coach specialising in working with small to medium sized service based businesses. Amy reached a full client roster and six figures in her business all in a year after coming back from maternity leave, working four days a week. It's Amy's mission to help clients see growth in client sales, prospects, reach, and warm leads and engagement through sharing her knowledge and expertise. While Amy mainly works with service based businesses, today I've i...
How to host a successful podcast with Vicki Weinberg
December 08, 2023 05:00 - 29 minutes - 33.5 MBThis podcast recently won the Best Podcast Award in the business category at the Independent Podcast Awards, which was a real honour. Over the years I’ve had lots of people ask me for tips on starting a podcast. While I'm not an expert, I have been hosting this podcast since March 2020, and now have nearly 200 episodes released, so I have learned a few things. I thought I would share some behind-the-scenes information on how I run my podcast, in case it's helpful for anyone thinking of st...
How to run a subscription based business - with Hari Fell - Nolo Cocktails
December 01, 2023 05:00 - 30 minutes - 35.4 MBToday on the podcast, I'm speaking to Hari Fell. After running her own hotel for the past 20 years, Hari decided she wanted a new challenge. Having given up alcohol in 2019, she launched Nolo Cocktails and Bars, bringing choice to people who choose not to drink through non-alcoholic cocktail subscriptions, gift boxes, and a mobile alcohol-free bar. This was a great conversation with Hari about her subscription business for people who don't want to drink alcohol but want exciting drink choic...
Designing and manufacturing bags - with Katie Bell, Katherena
November 24, 2023 05:00 - 27 minutes - 31 MBToday on the podcast, I am talking to Katie Bell from Katherena about how she followed in her father's footsteps and launched her own women's accessory brand. Katie has had her brand for over six years now, and has just launched a membership for businesses and influencers to help collaborate and grow their brands. Katie shares lots of useful tips about finding a manufacturer, the importance of not over-ordering, and having the confidence to negotiate, and how you can’t necessarily predict w...
Running multiple businesses, plus some copywriting tips! - with Melissa Reynolds-Lawrence
November 17, 2023 05:00 - 46 minutes - 52.7 MBToday on the podcast, I'm talking to Melissa Reynolds-Lawrence. Melissa is a multi passionate creative and she splits her time between a copywriting day job, running her homeware brand and her most recent venture, an upcycling furniture studio where Melissa gives homeware a new lease of life and also hosts creative workshops. We talked about how Melissa’s businesses have evolved, and how she manages multiple projects, including the importance of having creative outlets and being able to sw...
Amazon A-Z - terms you might have heard and what they mean
November 10, 2023 05:00 - 23 minutes - 26.6 MBIn today's episode, I want to demystify Amazon for you. You might be selling on Amazon now, thinking about it, or in discussions about it. You may have heard lots of terms, phrases, and acronyms that you don't understand. I want to give you the ultimate A to Z guide to explain common Amazon terms and acronyms simply. I’ve written an accompanying blog post, so you can listen along, or read, whatever suits your learning style the best. The Bring Your Product Idea to Life Podcast - Best Bus...
Working with charity partners - Lucy Jeffrey - Bare Kind
November 03, 2023 05:00 - 38 minutes - 44.5 MBToday on the podcast, I'm speaking to Lucy Jeffrey, the founder of Bare Kind, a bamboo sock company that saves endangered animals by donating 10% of the profits to the animal on the sock. She's also the co-founder of Candid Founders, a Youtube channel that shares the highs and lows of growing Bare Kind so other business owners can learn from their journey. Lucy shares how she manages the logistics of partnering with over 25 charities, and how her willingness to follow her gut and take a ri...
All about shipping & logistics for ecommerce - Sam Anderson
October 27, 2023 05:00 - 41 minutes - 47.8 MBAt what stage for you move from packing your orders on the kitchen table to using an order fulfilment centre? Today’s podcast guest is Sam Anderson, the founder Order Fulfilment Experts who providing product owners and ecommerce businesses with smart and reliable order fulfilment services, so you can focus on other aspects of your business and continue to grow. Order Fulfilment Experts can send orders business to customer, or business to business, help you prep your products to be sent to A...
Creating your own journal to sell - Mark Morton - Journalise
October 20, 2023 05:00 - 30 minutes - 35.2 MBToday on the podcast, I'm speaking to Mark Morton. Mark is the founder of Journalise, which provides journals for mental health and wellness self care, as well as information on all aspects of mental health and wellness through his website and blog content. Mark's goal is to normalise mental health self care and ensure everyone understands and can access the appropriate tools and support whenever needed. Mark shares how his own search for tools and resources to support his mental wellbei...
5 things nobody tells you about selling on Amazon (that I will!)
October 13, 2023 05:00 - 17 minutes - 19.6 MBToday I'm going to share with you five things that you might not know about selling on Amazon that other people may be a bit reluctant to tell you. When I collaborate with a new client, I believe in complete transparency throughout the process. This means I'll highlight all the compelling reasons for them to consider selling on Amazon and the potential benefits they can reap from it. Undoubtedly, Amazon remains an excellent platform for many businesses, but it's not a one-size-fits-all solu...
It's time to plan your Christmas PR now! with Jenna Farmer
October 06, 2023 05:00 - 26 minutes - 30.6 MBMy guest this week on the podcast is Jenna Farmer, a PR strategist and journalist. Whether you're looking for practical tips to do your own PR, guided resources to get you started or to work with Jenna on a 121 basis, Jenna can help you get your business out there through the right kind of press coverage. With Christmas right around the corner, now is the perfect time as a product business to leverage seasonal PR opportunities. I spoke with Jenna about how you can get your products feature...
Pivoting your business - with Kate Smith - the Makery
September 29, 2023 05:00 - 40 minutes - 46.2 MBToday on the podcast I'm talking to Kate Smith from The Makery. Kate set up The Makery in 2009 on a mission to teach the world how to craft. Fast forward 14 years, two books, a Dragon's Den appearance, an internationally distributed product range, and nearly 150, 000 customers having attended her craft workshops and events. Covid, Brexit and other challenges led Kate to pivot her business, and she is now dedicating much of her time to helping other creative entrepreneurs achieve their full...
Selling products that meet a need - Amelia Peckham - Cool Crutches
September 22, 2023 05:00 - 41 minutes - 47.3 MBMy guest this week is Amelia Peckham. In 2005 Amelia Peckham was told she would never walk unaided again, following a serious quad bike accident and consequent spinal injury her ’new normal’ aged just 19, was a life on crutches. Sadly her hospital ones gave her blisters, clicked so everyone could hear her coming, slipped and even snapped - it was then Amelia alongside mother Clare, sought to find something better. There was a huge gap in the market for comfortable, silent, certified crutch...
Creating and selling diversity dolls - with Stephanie Mensah - Bibinee Dolls
September 15, 2023 05:00 - 46 minutes - 52.8 MBThis week my guest on the podcast is Stephanie Mensah, the founder of Bibinee Dolls. Bibinee Dolls are a range of early years soft diversity dolls, which help to encourage learning through play and positive representation. Stephanie’s business launched at the beginning of this year, and she has already achieved great things, getting stocked at Very and Littlewoods. Stephanie explains how her children’s own experience at nursery inspired her to create this range, how she went about manufactu...
How to rank higher on Amazon
September 08, 2023 06:15 - 29 minutes - 23.6 MBIf you're selling on Amazon or plan to do so in the near or distant future, one of your primary goals is likely to be securing a place on the first page of search results for relevant terms. This goal is well-founded because when users search for something related to your product, you want to appear on that coveted first page. Research indicates that products on the initial page receive a minimum of 80% of all clicks, with the top three listings accounting for 60% of those clicks. To put i...
How to start a handmade business - with Liz Cooke - Chester & Cooke
September 01, 2023 05:00 - 34 minutes - 39.9 MBToday I'm talking to Liz Cooke from Chester & Cooke. Liz designs and makes country living products for the home, garden, horse, and dog. Liz shares her product business journey, and how she transitioned from a career in finance to starting her business and designing wooden products, which her husband then makes and they sell. We discussed the challenges of pricing handmade products, the power of offering customisation to your customers, and the areas to prioritise learning about and invest...
Email Marketing & Klaviyo - with Elle Williamson, The Ecommerce Assistant
August 25, 2023 05:00 - 41 minutes - 47.3 MBMy guest today is Elle Williamson of The Ecommerce Assistant. Elle helps people build and grow their online businesses with the power of Shopify + Klaviyo to sell more online. Ella has made it her mission to teach everything she knows about ecommerce to founder-led businesses looking to thrive online. Elle was originally a guest earlier this year on episode 162 where she talked about how to make the most of Shopify. I've invited her back to talk about Klaviyo, an email marketing system, whi...
Audit your Amazon Seller account this Summer
August 18, 2023 05:00 - 18 minutes - 21.7 MBSummer is a great time to do a DIY audit on your Amazon Seller Central account. This will help you assess your performance and identify areas where you can improve. In my previous episode which I released last year, I talked about some general things you can do to keep your account in order over the summer. In this episode, I'll be going into more detail about specific metrics you can look at, such as: account health, inventory performance, sales performance, and advertising performance. ...
Creating a business around your passions - with Kate Whorlow - Time for Me Tea
August 11, 2023 05:00 - 53 minutes - 61.6 MBMy guest today is Kate Whorlow from Time For Me Teas. Kate helps women to make time for themselves by nourishing and rejuvenating their mind and body while sipping on organic, loose leaf herbal tea blends which are not only beneficial, but taste great too. Kate is also a herbalist, and she has worked in a pharmacy, and she has pulled all her skills together to create a business that works for her. Kate is incredibly knowledgeable, and explains how to find the right herbal tea for you, wh...
Creating a tech product - with Liam Murphy - Stix Mindfulness
August 04, 2023 05:00 - 28 minutes - 26.4 MBLiam Murphy is the inventor and founder of Stix - the world’s first hand-held sensory product designed to encourage children to take control of their wellbeing by making mindfulness fun. The Stix Remotes use audio, haptic feedback and calming lights to guide kids through fun and interactive therapeutic activities involving balancing, deep breathing, guided meditations and more, whilst the companion app gamifies the experience, rewarding children for practicing mindfulness. Liam came up with...
Your Q4 sales strategy - with Anna Frapwell, Neon Digital Clicks
July 28, 2023 05:00 - 23 minutes - 26.8 MBAnna Frapwell is the founder of Neon Digital Clicks, an e-commerce growth agency. Neon Digital Click’s focus is on driving more profitable sales for baby, kids' and women's brands through Meta, Tik Tok and Google Ads, and email marketing. Anna Frapwell originally appeared on the podcast to talk about why you should be selling on Tik Tok. I invited Anna back to explain what you can be doing over the summer to prepare for a strong final quarter of the year, and boost your sales. We talk about...
How to protect your intellectual property - Kirsty Brummell - Trademark Tonic
July 21, 2023 05:00 - 40 minutes - 46 MBToday on the podcast I'm speaking to Kirsty Brummell. Kirsty helps businesses ranging from startups to larger corporations to effectively protect, enforce, and manage their trademarks and designs. She gives advice on copyright matters and helps businesses realise the potential of their intellectual property. It’s something I know a lot of you would like to know more about, so I was thrilled to connect with Kirsty to learn more. In this episode we discuss the different kinds of intellectu...
Sneek peak! Chapter 1 of Bring Your Product Idea to Life by Vicki Weinberg
July 14, 2023 05:00 - 14 minutes - 16.2 MBLast month I released my first book, Bring Your Product Idea to Life: Your step-by-step guide to creating a product to sell. EPISODE NOTES The book is a step by step guide to creating your own product, and it contains some stories from these very podcast episodes of interviews that I've done. Today for a one off, as a special episode, I am going to read an excerpt from the book, part of Chapter One. This isn't intended to be an audio book, so I may not read it out word for word in case y...
How to launch a lingerie brand - with Tiffany Chiu - JulieMay Lingerie
July 07, 2023 05:00 - 29 minutes - 34 MBToday I'm speaking with Tiffany Chiu from JulieMay Lingerie. JulieMay Lingerie is the only underwear brand tested by dermatologists and certified by Allergy Free UK to be friendly for people with sensitive skin. Everything is made with certified organic Pima Cotton. The ethically-made collections are anti-hot flushes, and skin irritations and contain no synthetic, no harsh chemicals/harmful dyes. Across the range, they are also nickel-free and latex-free, with no exposed elastics that will ...
All about ecommerce law - with Clare Veal, Aubergine Legal
June 30, 2023 05:00 - 47 minutes - 54.2 MBDo you know all the legal ins and outs of running your own product business? Today on the podcast, I'm joined by Clare Veal of Aubergine Legal, a freelance commercial solicitor, qualified for over 20 years who advises businesses on a range of commercial matters. Clare is an expert in things law for e-commerce as well as lots of other areas. I seized the opportunity, and asked Clare all sorts of questions about everything including refunds, customer data, PCI compliance, terms and condition...
168 How to create a product to sell (re-release)
June 16, 2023 05:00 - 35 minutes - 40.2 MBI have some huge news to share with you this week, the publication of my book Bring Your Product Idea to Life: Your step-by-step guide to creating a product to sell. It’s all about how to create your own product, how to go from idea to having the products launched, and all the steps involved. I’m rereleasing this episode, which is all about how to create a product in 10 weeks, as I think it ties in really well with the content of the book. Now the book is not about creating a product in 10 ...
How to Build a Strong Brand, from the Foundations Up - with Cara Bendon
June 09, 2023 05:00 - 56 minutes - 64.2 MBToday I’m talking to Cara Bendon, a branding specialist, who is passionate about empowering small businesses to leverage the same branding strategies as household names to establish themselves. Cara is a returning guest, she originally appeared on episode 80, and spoke about the visual elements that make up branding. In this episode we dig deeper into branding, looking at brand values, how you tell the story of your brand, what the customer experience is like, and the types of shots to get ...
Creating products that break taboos - with Lucy Self - Save my Knickers
June 02, 2023 05:00 - 32 minutes - 37.6 MBToday on the podcast I'm speaking to Lucy Self, the founder of Save My Knickers, a bloodstain remover, which is here to empower you to feel amazing in your favourite knickers every day of the month, reduce waste and break period taboos. Lucy shares her story from formulating the product herself, to the unique challenges of marketing and selling a period related product. How do you show the product in use? Listen in to learn about some of the taboos that Lucy has come up against, and be ins...