How to sell with a clear USP - with Karen Burke - Go Goosey
Bring Your Product Idea to Life
English - March 29, 2024 05:00 - 42 minutes - 97.1 MBEntrepreneurship Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
If you have ever taken a small child swimming you know the struggle of getting them dry afterwards.
My guest this week decided to solve this problem. Karen Burke is the founder of Go Goosey is an online retail company that sells her unique product, the Kids unisex quick drying onesie and microfibre towel. We talk about the process of designing and creating the product, and the importance of not rushing this stage.
We also talk about the USP for Karen's products. Karen is really good at articulating what makes her product so unique. Everywhere I see her, whether it's on Amazon or on her website, she's just nailed her USP and how she talks about her products. I think that's something that lots of us can learn from. Plus there are lots of little nuggets about mindset and overcoming challenges that I am sure you will find helpful. All in all it’s another great episode.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
This episode was sponsored by Jennifer Cooper Timesaver
Jenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know how to help you grow a profitable feel good business.
Jenny is the founder of Team Timesaver, who specialise in providing done for you business services, covering social media, email list & podcast management, website tweaks and business management tool set ups.
Find out more about how Jenny can help you at www.jennifercoopertimesaver.com
Instagram - @jennifercoopertimesaver
Linked In - https://www.linkedin.com/in/jennifer-cooper-timesaver/
If you enjoy this podcast, and you’d like to leave a tip, you can do so here:
If you have ever taken a small child swimming you know the struggle of getting them dry afterwards.
My guest this week decided to solve this problem. Karen Burke is the founder of Go Goosey is an online retail company that sells her unique product, the Kids unisex quick drying onesie and microfibre towel. We talk about the process of designing and creating the product, and the importance of not rushing this stage.
We also talk about the USP for Karen's products. Karen is really good at articulating what makes her product so unique. Everywhere I see her, whether it's on Amazon or on her website, she's just nailed her USP and how she talks about her products. I think that's something that lots of us can learn from. Plus there are lots of little nuggets about mindset and overcoming challenges that I am sure you will find helpful. All in all it’s another great episode.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
This episode was sponsored by Jennifer Cooper Timesaver
Jenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know how to help you grow a profitable feel good business.
Jenny is the founder of Team Timesaver, who specialise in providing done for you business services, covering social media, email list & podcast management, website tweaks and business management tool set ups.
Find out more about how Jenny can help you at www.jennifercoopertimesaver.com
Instagram - @jennifercoopertimesaver
Linked In - https://www.linkedin.com/in/jennifer-cooper-timesaver/
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
In May 2024 our sponsor is Aubergine Legal
Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?
Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.
BOOK YOUR FREE CONSULTATION HERE: https://www.auberginelegal.co.uk/contact
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