How to keep your customers coming back - with Rebecca Hilliard
Bring Your Product Idea to Life
English - April 05, 2024 05:00 - 28 minutes - 66.4 MBEntrepreneurship Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Rebecca Hilliard is an eCommerce expert with 12 years of experience working in the eCommerce industry for brands such as Jimmy Choo, French Connection, ME+EM, Mylands and This Works. I now support premium direct-to-consumer brands with their customer retention strategies to drive revenue, loyalty, and business profitability.
We discuss how often brands prioritise customer acquisition over customer retention, missing out on a more cost effective way to grow. Rebecca shares lessons that independent brands can take from the high street names that she has worked with, and the advantages smaller brands have such as being more agile and able to respond to trends.
Rebecca shares the tools you can use to really understand how your customers behaviours on your website. We then discuss different methods for making your customer feel valued, and how to leverage this in your marketing.
Finally we dig into why customer retention matters so much, and how to improve it.
It’s a great, thought provoking episode, and a good one to listen to wherever you are in your product journey.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
This podcast was sponsored by Tonbridge Accountants
"Welcome to Tonbridge Accountants, where creativity meets clarity in business finance.
Wendy and Laughton are not just accountants; they're your partners in navigating the complexities of business finance.
We simplify VAT, corporation tax, and crucial cash flow management, guiding you through decisions like company purchases or setting up a new business.
Our approach is personal.
We work closely with creative entrepreneurs, providing a virtual finance office that ensures you have the financial support and clarity your business needs to thrive.
With us, it's more than accounting; it's about empowering your creative venture with strategic financial insights.
Tonbridge Accountants is the partner you need to unlock financial clarity and freedom, allowing you to focus on what you do best: creating.
We're the missing piece in your creative journey, ready to transform your business finance into a strength.”
If you enjoy this podcast, and you’d like to leave a tip, you can do so here:
Rebecca Hilliard is an eCommerce expert with 12 years of experience working in the eCommerce industry for brands such as Jimmy Choo, French Connection, ME+EM, Mylands and This Works. I now support premium direct-to-consumer brands with their customer retention strategies to drive revenue, loyalty, and business profitability.
We discuss how often brands prioritise customer acquisition over customer retention, missing out on a more cost effective way to grow. Rebecca shares lessons that independent brands can take from the high street names that she has worked with, and the advantages smaller brands have such as being more agile and able to respond to trends.
Rebecca shares the tools you can use to really understand how your customers behaviours on your website. We then discuss different methods for making your customer feel valued, and how to leverage this in your marketing.
Finally we dig into why customer retention matters so much, and how to improve it.
It’s a great, thought provoking episode, and a good one to listen to wherever you are in your product journey.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
This podcast was sponsored by Tonbridge Accountants
"Welcome to Tonbridge Accountants, where creativity meets clarity in business finance.
Wendy and Laughton are not just accountants; they're your partners in navigating the complexities of business finance.
We simplify VAT, corporation tax, and crucial cash flow management, guiding you through decisions like company purchases or setting up a new business.
Our approach is personal.
We work closely with creative entrepreneurs, providing a virtual finance office that ensures you have the financial support and clarity your business needs to thrive.
With us, it's more than accounting; it's about empowering your creative venture with strategic financial insights.
Tonbridge Accountants is the partner you need to unlock financial clarity and freedom, allowing you to focus on what you do best: creating.
We're the missing piece in your creative journey, ready to transform your business finance into a strength.”
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
In May 2024 our sponsor is Aubergine Legal
Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?
Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.
BOOK YOUR FREE CONSULTATION HERE: https://www.auberginelegal.co.uk/contact
Hosted by Captivate
If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.
When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2