How to run a subscription based business - with Hari Fell - Nolo Cocktails
Bring Your Product Idea to Life
English - December 01, 2023 05:00 - 30 minutes - 35.4 MBEntrepreneurship Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Today on the podcast, I'm speaking to Hari Fell. After running her own hotel for the past 20 years, Hari decided she wanted a new challenge. Having given up alcohol in 2019, she launched Nolo Cocktails and Bars, bringing choice to people who choose not to drink through non-alcoholic cocktail subscriptions, gift boxes, and a mobile alcohol-free bar.
This was a great conversation with Hari about her subscription business for people who don't want to drink alcohol but want exciting drink choices. We spoke a lot about how she develops her drinks and sources ingredients, as well as the practicalities of running a subscription business.
An introduction to herself and her business (01:24)The inspiration for setting up Nolo Cocktails (01:52)Creating the recipes (04:56)Finding suppliers (06:33)Curating her subscription boxes (08:42)Why she chose the subscription box model (11:43)The appeal of the subscription box model (14:48)Packing the boxes (16:30)Why having a niche product makes the marketing a little easier (18:22)Having a pop up in John Lewis and working with The Great Brand Exchange (20:54)Her number one piece of advice for product creators (24:55)The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Hosted by Captivate
If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.
When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
In May 2024 our sponsor is Aubergine Legal
Do you...
Today on the podcast, I'm speaking to Hari Fell. After running her own hotel for the past 20 years, Hari decided she wanted a new challenge. Having given up alcohol in 2019, she launched Nolo Cocktails and Bars, bringing choice to people who choose not to drink through non-alcoholic cocktail subscriptions, gift boxes, and a mobile alcohol-free bar.
This was a great conversation with Hari about her subscription business for people who don't want to drink alcohol but want exciting drink choices. We spoke a lot about how she develops her drinks and sources ingredients, as well as the practicalities of running a subscription business.
An introduction to herself and her business (01:24)The inspiration for setting up Nolo Cocktails (01:52)Creating the recipes (04:56)Finding suppliers (06:33)Curating her subscription boxes (08:42)Why she chose the subscription box model (11:43)The appeal of the subscription box model (14:48)Packing the boxes (16:30)Why having a niche product makes the marketing a little easier (18:22)Having a pop up in John Lewis and working with The Great Brand Exchange (20:54)Her number one piece of advice for product creators (24:55)The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Hosted by Captivate
If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.
When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
In May 2024 our sponsor is Aubergine Legal
Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?
Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.
BOOK YOUR FREE CONSULTATION HERE: https://www.auberginelegal.co.uk/contact