Today on the podcast, I am talking to Katie Bell from Katherena about how she followed in her father's footsteps and launched her own women's accessory brand. Katie has had her brand for over six years now, and has just launched a membership for businesses and influencers to help collaborate and grow their brands.

Katie shares lots of useful tips about finding a manufacturer, the importance of not over-ordering, and having the confidence to negotiate, and how you can’t necessarily predict what your bestsellers are going to be. 

An introduction to herself and her businesses (01:08)Katie’s background in fashion (01:38)How her dad inspired her to set up her own business (03:05)The process of deciding that making the bags herself was not viable (04;34)Making manufacturing connections in China (06:10)How Katie commissions her designs without detailed design drawings (07:22)You can’t always predict what your bestselling designs will be (09:21)The process of experimenting with her range (13:17)Learning not to overorder (15:11)The importance of negotiating with manufacturers (16:24)Storing her stock (18:18)Order fulfilment (19:08)Managing work and her young children (19:55)Selling other products alongside her own on the website (20:48)Her number one piece of advice for product creators (23:42)

The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Katherena Website

Katherena Instagram

Join The Collab Lab - Katie’s membership for businesses and influencers to collaborate and grow their brands - Free Trial

LET’S CONNECT

Join my free Facebook group for product makers and creators

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support


Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.
When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

In May 2024 our sponsor is Aubergine Legal

Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?
Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how...

Today on the podcast, I am talking to Katie Bell from Katherena about how she followed in her father's footsteps and launched her own women's accessory brand. Katie has had her brand for over six years now, and has just launched a membership for businesses and influencers to help collaborate and grow their brands.

Katie shares lots of useful tips about finding a manufacturer, the importance of not over-ordering, and having the confidence to negotiate, and how you can’t necessarily predict what your bestsellers are going to be. 

An introduction to herself and her businesses (01:08)Katie’s background in fashion (01:38)How her dad inspired her to set up her own business (03:05)The process of deciding that making the bags herself was not viable (04;34)Making manufacturing connections in China (06:10)How Katie commissions her designs without detailed design drawings (07:22)You can’t always predict what your bestselling designs will be (09:21)The process of experimenting with her range (13:17)Learning not to overorder (15:11)The importance of negotiating with manufacturers (16:24)Storing her stock (18:18)Order fulfilment (19:08)Managing work and her young children (19:55)Selling other products alongside her own on the website (20:48)Her number one piece of advice for product creators (23:42)

The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Katherena Website

Katherena Instagram

Join The Collab Lab - Katie’s membership for businesses and influencers to collaborate and grow their brands - Free Trial

LET’S CONNECT

Join my free Facebook group for product makers and creators

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support


Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.
When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

In May 2024 our sponsor is Aubergine Legal

Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?
Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.
BOOK YOUR FREE CONSULTATION HERE: https://www.auberginelegal.co.uk/contact