Running multiple businesses, plus some copywriting tips! - with Melissa Reynolds-Lawrence
Bring Your Product Idea to Life
English - November 17, 2023 05:00 - 46 minutes - 52.7 MBEntrepreneurship Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Today on the podcast, I'm talking to Melissa Reynolds-Lawrence. Melissa is a multi passionate creative and she splits her time between a copywriting day job, running her homeware brand and her most recent venture, an upcycling furniture studio where Melissa gives homeware a new lease of life and also hosts creative workshops.
We talked about how Melissa’s businesses have evolved, and how she manages multiple projects, including the importance of having creative outlets and being able to switch off from work. Melissa shares how trade shows have been invaluable in helping her spot trends for her online store, and the decision making process she goes through when deciding whether to stock something - if you are looking to sell your product via wholesale, this is a great insight into what shop owners and retailers are looking for.
Melissa also shares some of her copy writing expertise, including how you can never have too much information, a breakdown of how to write a product description for your website, and how to communicate with your writing the value of your product to the customer.
An introduction to herself and her businesses (01:39)What inspired her to launch Honey Bee Home, her homeware brand (02:36)Managing multiple businesses (02:58)Copywriting tips for writing about products and e:commerce websites (05:48)A step by step breakdown of how Melissa writes a product description (07:45)Writing from a customer’s point of view, and showcasing how the product fits into their lives (09:51)How a business upcycling furniture grew to include curating and selling homeware products online (13:29)Building her range, and how she decides what to stock and not to stock (18:29)How her customer base organically diversified (21:01)Analysing buyer behaviour using Shopify analytics (22:28)How she sources her products, and the power of trade shows (24:22)How the upcycling side of her business works (29:36)Running creative workshops (35:35)Managing imposter syndrome (37:31)The importance of slowing down and being able to switch off from your business (39:33)Her number one piece of advice for product creators (40:48)The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Melissa Reynolds-Lawrence Linked In
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here:
Today on the podcast, I'm talking to Melissa Reynolds-Lawrence. Melissa is a multi passionate creative and she splits her time between a copywriting day job, running her homeware brand and her most recent venture, an upcycling furniture studio where Melissa gives homeware a new lease of life and also hosts creative workshops.
We talked about how Melissa’s businesses have evolved, and how she manages multiple projects, including the importance of having creative outlets and being able to switch off from work. Melissa shares how trade shows have been invaluable in helping her spot trends for her online store, and the decision making process she goes through when deciding whether to stock something - if you are looking to sell your product via wholesale, this is a great insight into what shop owners and retailers are looking for.
Melissa also shares some of her copy writing expertise, including how you can never have too much information, a breakdown of how to write a product description for your website, and how to communicate with your writing the value of your product to the customer.
An introduction to herself and her businesses (01:39)What inspired her to launch Honey Bee Home, her homeware brand (02:36)Managing multiple businesses (02:58)Copywriting tips for writing about products and e:commerce websites (05:48)A step by step breakdown of how Melissa writes a product description (07:45)Writing from a customer’s point of view, and showcasing how the product fits into their lives (09:51)How a business upcycling furniture grew to include curating and selling homeware products online (13:29)Building her range, and how she decides what to stock and not to stock (18:29)How her customer base organically diversified (21:01)Analysing buyer behaviour using Shopify analytics (22:28)How she sources her products, and the power of trade shows (24:22)How the upcycling side of her business works (29:36)Running creative workshops (35:35)Managing imposter syndrome (37:31)The importance of slowing down and being able to switch off from your business (39:33)Her number one piece of advice for product creators (40:48)The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Melissa Reynolds-Lawrence Linked In
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Hosted by Captivate
If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.
When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
In May 2024 our sponsor is Aubergine Legal
Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?
Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.
BOOK YOUR FREE CONSULTATION HERE: https://www.auberginelegal.co.uk/contact