Creating and protecting a unique product - with Yanika Cordina - Cordinia Hair
Bring Your Product Idea to Life
English - December 22, 2023 05:00 - 56 minutes - 65 MBEntrepreneurship Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Today on the podcast, I'm talking to Yanika Cordina, the founder of Cordina Hair, creator of the Flower Curl and Waver Bun, heatless hair curlers and wavers.
Yanika shares how she developed her products, developing the prototype herself, patenting her design, and moving to manufacture.
Yanika shares the realities of building a business whilst working other jobs, how she has used social media to spread the word about an entirely new product, working with brand ambassadors rather than influencers, and why the pre-order model works so well for her.
There's lots to take in, including a really interesting behind the scenes on her successful Dragon’s Den appearance.
An introduction to herself and her business (01:10)The inspiration for creating her products (03:02)Creating a prototype (05:31)Creating a product whilst also working two jobs (07:37)Patenting her design (10:45)The advantages of working with a patent attorney (13:02)Finding a factory to manufacture her product (16:38)Launching and marketing an entirely new product (20:43)How Instagram & TikTok have boosted her business (22:29)Why she hasn’t invested in influencers (23:22)Working with brand ambassadors (26:16)The benefits of not checking what your competitors are doing (28:10)Her Dragon’s Den experience (31:29)Using a pre-order model (37:22)The time it takes to build a successful business (43:38)The challenge of keeping up with social media changes (49:22)Her number one piece of advice for product creators (52:38)The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Hosted by Captivate
If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.
When you’re ready to start your own podcast,...
Today on the podcast, I'm talking to Yanika Cordina, the founder of Cordina Hair, creator of the Flower Curl and Waver Bun, heatless hair curlers and wavers.
Yanika shares how she developed her products, developing the prototype herself, patenting her design, and moving to manufacture.
Yanika shares the realities of building a business whilst working other jobs, how she has used social media to spread the word about an entirely new product, working with brand ambassadors rather than influencers, and why the pre-order model works so well for her.
There's lots to take in, including a really interesting behind the scenes on her successful Dragon’s Den appearance.
An introduction to herself and her business (01:10)The inspiration for creating her products (03:02)Creating a prototype (05:31)Creating a product whilst also working two jobs (07:37)Patenting her design (10:45)The advantages of working with a patent attorney (13:02)Finding a factory to manufacture her product (16:38)Launching and marketing an entirely new product (20:43)How Instagram & TikTok have boosted her business (22:29)Why she hasn’t invested in influencers (23:22)Working with brand ambassadors (26:16)The benefits of not checking what your competitors are doing (28:10)Her Dragon’s Den experience (31:29)Using a pre-order model (37:22)The time it takes to build a successful business (43:38)The challenge of keeping up with social media changes (49:22)Her number one piece of advice for product creators (52:38)The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Hosted by Captivate
If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.
When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
In May 2024 our sponsor is Aubergine Legal
Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?
Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.
BOOK YOUR FREE CONSULTATION HERE: https://www.auberginelegal.co.uk/contact