Plan your social media for 2024 - with Amy Atkinson
Bring Your Product Idea to Life
English - December 15, 2023 05:00 - 44 minutes - 50.4 MBEntrepreneurship Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Amy is a social media and digital marketing coach specialising in working with small to medium sized service based businesses. Amy reached a full client roster and six figures in her business all in a year after coming back from maternity leave, working four days a week. It's Amy's mission to help clients see growth in client sales, prospects, reach, and warm leads and engagement through sharing her knowledge and expertise.
While Amy mainly works with service based businesses, today I've invited her on to share advice about social media planning and content strategy for product businesses in 2024.
Amy offered really valuable insights into mapping out social media over the next year - from identifying relevant channels and navigating trends to determining the types of content and campaigns to prioritise each month. Whether you meticulously plan out every social media post or take a more spontaneous approach, there is lots here to take away and use in 2024.
An introduction to herself and her business (02:07)Why you should start thinking about your 2024 social media now (02:43)Working out your key dates for the year ahead (04:09)What to do if you have a month where it looks like you won’t have something to talk about (08:54)The power of relaunching products and services (10:54)How often you should be posting about your products, and the mix of posts you should be sharing (12:26)The importance of using Instagram stories (13:51)Deciding which channels to focus on (18:18)Using Google Analytics to make strategic choices about which social media channels are working for you (22:39)Navigating social media trends like Threads (26:52)Using micro influencers (38:49)Her number one piece of social media advice for product creators (39:36)The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
In May 2024 our sponsor is Aubergine Legal
Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?
Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.
BOOK YOUR FREE...
Amy is a social media and digital marketing coach specialising in working with small to medium sized service based businesses. Amy reached a full client roster and six figures in her business all in a year after coming back from maternity leave, working four days a week. It's Amy's mission to help clients see growth in client sales, prospects, reach, and warm leads and engagement through sharing her knowledge and expertise.
While Amy mainly works with service based businesses, today I've invited her on to share advice about social media planning and content strategy for product businesses in 2024.
Amy offered really valuable insights into mapping out social media over the next year - from identifying relevant channels and navigating trends to determining the types of content and campaigns to prioritise each month. Whether you meticulously plan out every social media post or take a more spontaneous approach, there is lots here to take away and use in 2024.
An introduction to herself and her business (02:07)Why you should start thinking about your 2024 social media now (02:43)Working out your key dates for the year ahead (04:09)What to do if you have a month where it looks like you won’t have something to talk about (08:54)The power of relaunching products and services (10:54)How often you should be posting about your products, and the mix of posts you should be sharing (12:26)The importance of using Instagram stories (13:51)Deciding which channels to focus on (18:18)Using Google Analytics to make strategic choices about which social media channels are working for you (22:39)Navigating social media trends like Threads (26:52)Using micro influencers (38:49)Her number one piece of social media advice for product creators (39:36)The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
In May 2024 our sponsor is Aubergine Legal
Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?
Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.
BOOK YOUR FREE CONSULTATION HERE: https://www.auberginelegal.co.uk/contact
Hosted by Captivate
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They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.
When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2