Pivoting your business - with Kate Smith - the Makery
Bring Your Product Idea to Life
English - September 29, 2023 05:00 - 40 minutes - 46.2 MBEntrepreneurship Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Today on the podcast I'm talking to Kate Smith from The Makery. Kate set up The Makery in 2009 on a mission to teach the world how to craft. Fast forward 14 years, two books, a Dragon's Den appearance, an internationally distributed product range, and nearly 150, 000 customers having attended her craft workshops and events.
Covid, Brexit and other challenges led Kate to pivot her business, and she is now dedicating much of her time to helping other creative entrepreneurs achieve their full potential and run successful businesses doing what they love.
The power of this conversation is that Kate has navigated real highs and real lows in her business. Kate explains how the highs came about via the power of yes, and the mindset tools she needed to navigate the lows and make huge decisions about the direction of her business.
There is so much to take away and I am sure you will be inspired after listening.
Listen in to hear Kate share:
An introduction to herself and her business (01:25)Why she set up The Makery to run craft workshops (03:31)Getting a book deal (05:25)Being on Dragon’s Den (05:41)Getting a licensing deal for her products and kits (06:32)When things go wrong (07:44)Pivoting the business online after the pandemic (10:02)The realisation that she didn’t need physical premises to run the business (10:58)What to do when a major source of income disappears (12:51)How to mentally deal with challenges and setbacks in business (15:52)Creating products with a licensing deal (17:07)The power of saying yes (26:31)Why she stopped selling physical kits (27:38)How she moved into consultancy and running a team who teach crafting all over the country (28:48)Her number one piece of advice for product creators (37:30)USEFUL RESOURCES:
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Hosted by Captivate
If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so...
Today on the podcast I'm talking to Kate Smith from The Makery. Kate set up The Makery in 2009 on a mission to teach the world how to craft. Fast forward 14 years, two books, a Dragon's Den appearance, an internationally distributed product range, and nearly 150, 000 customers having attended her craft workshops and events.
Covid, Brexit and other challenges led Kate to pivot her business, and she is now dedicating much of her time to helping other creative entrepreneurs achieve their full potential and run successful businesses doing what they love.
The power of this conversation is that Kate has navigated real highs and real lows in her business. Kate explains how the highs came about via the power of yes, and the mindset tools she needed to navigate the lows and make huge decisions about the direction of her business.
There is so much to take away and I am sure you will be inspired after listening.
Listen in to hear Kate share:
An introduction to herself and her business (01:25)Why she set up The Makery to run craft workshops (03:31)Getting a book deal (05:25)Being on Dragon’s Den (05:41)Getting a licensing deal for her products and kits (06:32)When things go wrong (07:44)Pivoting the business online after the pandemic (10:02)The realisation that she didn’t need physical premises to run the business (10:58)What to do when a major source of income disappears (12:51)How to mentally deal with challenges and setbacks in business (15:52)Creating products with a licensing deal (17:07)The power of saying yes (26:31)Why she stopped selling physical kits (27:38)How she moved into consultancy and running a team who teach crafting all over the country (28:48)Her number one piece of advice for product creators (37:30)USEFUL RESOURCES:
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Hosted by Captivate
If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.
When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
In May 2024 our sponsor is Aubergine Legal
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