B2B Growth: Your Daily B2B Marketing Podcast
2,308 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 309 ratingsConversations from the frontlines of marketing. 4 million downloads and over 2,000 episodes. Hosted by Benji Block and Sweet Fish Media.
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Episodes
How Video Enhances Your Content Marketing, with Chad Reid
September 12, 2022 05:15 - 26 minutes - 23.9 MBIn this episode, Benji talks to Chad Reid VP of Marketing and Communications at Jotform. Discussed in this episode: - Does video replace blogging or enhance it? - The strategy behind great video content - The potential ROI of video Sponsors: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for o...
How to Structure a Modern Marketing Team, with Gaetano DiNardi
September 09, 2022 06:00 - 28 minutes - 51.7 MBIn this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura. Discussed in this episode: The 5 distinct Marketing units for optimal business performance Demand capture vs. demand creator How to better measure your marketing efforts
Nick Bennett Got ROASTED on LinkedIn - Here's Why | The Echo Chamber
September 08, 2022 05:15 - 10 minutes - 9.66 MBWelcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. On today's show the guys discuss the ethics of gifting for reviews on G2. Sponsors: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit *Sponsored...
What Would You Give Up Your Email To Get Access To? | Original Research
September 07, 2022 05:15 - 36 minutes - 33.2 MBWe spoke with 100 marketing leaders and asked "What was the last resource you gave up your email to get access to?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings. Discussed in this episode: The content, events, and tools B2B marketers want in their inbox The right time for gated content Making your content so good that people are eager to give up their email to access it Sponsors: If you’re hiring, you need Indeed. Sign up and get a $75 cr...
Pods and Plays for Marketing Success, with Bhaskar Roy
September 05, 2022 05:15 - 30 minutes - 28 MBIn this episode Benji talks to Bhaskar Roy, Head of marketing at Workato. Discussed in this episode: Transitioning from traditional marketing team structure to pods and plays How to experiment in new, potential segments The importance of truly understanding those you serve Sponsors: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing op...
The 10 Mistakes Orgs Make with Thought Leadership Marketing, with Bill Sherman
September 02, 2022 06:00 - 45 minutes - 84 MBIn this replay episode, Dan Sanchez talks with Bill Sherman who is the COO of Thought Leadership Leverage. Here are the mistakes discussed: Lack of a clear exec champion The new Head of Thought Leadership is unclear on their role / goals. The new Head of TL feels the new role is not a promotion ("being sent to Siberia") The Head of Thought Leadership doesn't understand the business strategy and goals. Other departments get into turf wars over activities ("we do Thought Leadership too!...
Becoming the Best Marketer You Can Be, with Nick Bennett
August 29, 2022 05:15 - 27 minutes - 50.1 MBIn this episode Benji talks to Nick Bennett, Director of Evangelism & Customer Marketing at Alyce. Discussed in this episode: Why ABM is misunderstood and wrongly used How to use content to scale your career The importance of having a strong POV
Your Content Delivery Isn't as Good as You Think It Is, with Caitlin Ridge
August 26, 2022 06:00 - 16 minutes - 30.1 MBIn this replay episode, Timmy Bauer talks with Caitlin Ridge, Director of Strategic Communications at Formation, about why your content distribution and delivery isn't quite as great as you think it is.
The Most Over-Rated Trend in B2B Marketing | Original Research
August 24, 2022 06:00 - 33 minutes - 30.7 MBWe spoke with 100 marketing leaders and asked "What’s the most overrated trend in B2B marketing?" In this roundtable discussion Benji, James, and Dan, break down the findings. Discussed in this episode: The pendulum in marketing channels and mediums ABM as more than a buzzword Why creating content with your ideal client is a game-changer
Iteration over experimentation, with Maria Pergolino
August 22, 2022 05:15 - 28 minutes - 26.2 MBIn this episode Benji talks to Maria Pergolino, Chief Marketing Officer at ActiveCampaign. Discussed in this episode: Jobs to be done vs. ICP Marketing KPIs across multiple channels The need for focus and iteration
The Downfall of Marketers' Obsession with New
August 19, 2022 06:00 - 19 minutes - 36.2 MBIn this replay episode, Timmy Bauer talks with Adam Wooley, Senior Director of Global Growth and Marketing Ops at Hublio.
Who's Influencing Your Marketing? | Original Research
August 17, 2022 05:15 - 40 minutes - 37.1 MBWe spoke with 100 marketing leaders and asked "Who is the marketing influencer you’re most influenced by?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings. Discussed in this episode: Brand personality + expertise = influence Creating content as a strategy for discovering influencers Helping your business by making your CEO an “influencer"
Digging Out the Data: A Case for Measurement as a Core Company Value
August 15, 2022 05:15 - 31 minutes - 29 MBIn this cross-over episode we're sharing an episode from When Spreadsheets Hit the Fan . This show is produced by Sweet Fish Media . In a business culture that demands speed and urgency, is a case to be made for using data to make the right decisions? In this episode, we speak with Sean Collier, Chief Operating Officer at Etna Interactive. Join us as we discuss: The Importance of Data Based Decision Making The Shortcomings of Product Based Organizations: Is there really a market fo...
The 4 Pillars of Thought Leadership Your SME's Must Have
August 12, 2022 05:15 - 49 minutes - 45.3 MBIn this replay episode, Dan Sanchez talks to Ashley Faus about her entire thought leadership process as the Content Strategy Lead at Atlassian .
The Marketing Channel You Can’t Overlook | Original Research
August 10, 2022 05:15 - 37.9 MBWe spoke with 100 marketing leaders and asked "What is your most successful marketing channel?" In this roundtable discussion Benji , James , and Logan breakdown the findings. Discussed in this episode: Leveraging Organic Search to grow community across marketing channels Optimizing organic search while emphasizing being human Aligning searcher intent and your unique brand voice
It's Time for a New Marketing Scorecard, with Myles Madden
August 08, 2022 12:54 - 37 minutes - 34.5 MBIn this episode, Benji talks to Myles Madden, the Sr. Demand Generation Manager at Observe.AI Discussed in this episode: The power of holding marketing accountable to revenue numbers. Tips for implementing new measuring metrics How marketing can impress and delight the C-suite and sales team
Brand vs Branding - The Debate with Sam Moss & Dan Sanchez
August 05, 2022 06:00 - 30 minutes - 55.7 MBIn this replay episode, Dan Sanchez talks with Sam Moss, the co-founder of 1Click Agency about the difference between brand, branding, and what it takes to see success. Sam Moss takes the position that branding includes creating the logo, website, colors, and swag. Dan Sanchez takes the position that branding is identifying beliefs that make you weird, messaging, rituals, a villain, and a leader. Listen to them talk it through, share their truths, and unpack the fuzzy topic that is brandi...
The Marketing KPIs Your CEO Should Care About
August 03, 2022 06:00 - 29 minutes - 27.4 MBWe spoke with 100 marketing leaders and asked "What are the marketing KPIs your CEO checks regularly?" In this roundtable discussion Benji, James, and Logan break down the findings. Discussed in this episode: The need to prioritize brand alongside demand Growing demand by delivering unique content Why pipeline must come from demand creation, not just demand capture
Is Your Content Intelligent? with Helen Baptist
August 01, 2022 05:15 - 21 minutes - 19.9 MBIn this episode Benji talks to Helen Baptist, Chief Operating Officer at PathFactory. Discussed in this episode: The core components of content intelligence The power and complexity of a content audit The future of content as a key converter
How Narrative, Category, & Community Work Together, with Kalim Aull
July 29, 2022 06:00 - 39 minutes - 73 MBIn this replay episode, Dan Sanchez talks with Kalim Aull about his new model called the Brand Evolution Flywheel which incorporates a Strategic Narrative, Category Design, and Community Building into one fine art. Take a look at the visual model he created for reference: https://sweetfishmedia.com/wp-content/uploads/2021/07/Brand-Evolution-Flyweeh.png
Your Marketing Teams Biggest Struggle | Original Research
July 27, 2022 06:00 - 40 minutes - 36.7 MBWe spoke with 100 marketing leaders and asked "What's your marketing team's biggest struggle?" In this roundtable discussion Benji, James, and Logan break down the findings. Discussed in this episode: How to beat the pervasive issue of shiny object syndrome How to curate new ideas while executing your current strategy The importance of setting goals and priorities Recommendations/Resources: What the Heck is EOS? Deep Work by Cal Newport
Your Marketing Teams Biggest Struggle
July 27, 2022 06:00 - 40 minutes - 36.7 MBWe spoke with 100 marketing leaders and asked "What's your marketing team's biggest struggle?" In this roundtable discussion Benji, James, and Logan break down the findings. Discussed in this episode: How to beat the pervasive issue of shiny object syndrome How to curate new ideas while executing your current strategy The importance of setting goals and priorities Recommendations/Resources: What the Heck is EOS? Deep Work by Cal Newport
A New Era for PLG, with Kyle Poyar
July 25, 2022 06:00 - 33 minutes - 30.3 MBIn this episode, Benji talks to Kyle Poyar, Operating Partner at OpenView. Discussed in this episode: Principles for the Age of Connected Work PLG and community strategies Delivering instant product value
Start Thinking About Go-To-Market as a Product, with Sangram Vajre
July 22, 2022 06:00 - 36 minutes - 66 MBIn this replay episode that originally aired in March 2021, Dan Sanchez interviews Sangram Vajre, co-founder of Terminus, host of the #FlipMyFunnel podcast, & author of ABM is B2B. They discuss… Why ABM isn’t a better form of marketing, it’s a different form How organizations can view go-to-market as a product, not a strategy 4 questions Sangram’s new book will answer about ABM in customer service
Messaging That Creates Demand, with Dacia Coffey
July 20, 2022 06:00 - 36 minutes - 67.2 MBIn this episode, Benji talks to Dacia Coffey, Author of Corporate Caffeine: Boosting B2B Growth Through Sales and Marketing Alignment and CEO of The Marketing Blender. Discussed in this episode: How to run a sales mapping exercise in your organization Creating a holistic messaging timeline Why a demo early in the sales cycle is crippling
How To Promote Your Ideas (And Not Look Like A Narcissist), with Mitch Joel
July 18, 2022 06:00 - 27 minutes - 50.5 MBIn this episode, Benji talks to Mitch Joel, Author, Speaker, and Founder of the Six Pixels Group. Discussed in this episode: Valuable insights vs the cult of personality How thinking like a journalist improves your thought leadership Tools for creating helpful content
How to Establish a Growth Marketing Team, with Marc Bitanga
July 15, 2022 06:00 - 27 minutes - 50.7 MBIn this replay episode, we talk to Marc Bitanga, Founder and CEO of Agencio. We discuss: - The differences between traditional marketing strategy vs growth marketing strategy - Applying the sprint planning process to marketing - Turning everything into a funnel to identify growth marketing priorities - Making the best decisions with murky data - Is AI & automation the answer? - What to look for when hiring growth marketing team members
Should You Hire a TikTok Influencer? with Jess Flack
July 13, 2022 05:30 - 31 minutes - 29.1 MBIn this episode Benji talks to Jess Flack , Cofounder & CEO of Ubiquitous . Discussed in this episode: Choosing the right creator Using Influencers to generate viral PR campaigns How to attribute and track a TikTok Campaign for your Brand
Content as a service, with Mike Ebbers
July 11, 2022 05:30 - 37 minutes - 34 MBIn this episode Benji talks to Mike Ebbers , Account Executive at Monte Carlo . Discussed in this episode: How to create video content that makes your audience feel understood Getting team members outside of marketing involved in creative projects Using content as a service
3 Areas Where Agility Leads to ABM Success, with Colm Shalvey
July 08, 2022 05:30 - 28 minutes - 52.2 MBIn this replay episode, we talk to Colm Shalvey, Head of ABM at TripActions.
Optimize Lead Generation from Events, with Micheál McGrath
July 06, 2022 05:30 - 29 minutes - 27.3 MBIn this episode Benji talks to Micheál McGrath , the Head Of Marketing at VisibleThread Discussed in this episode: The importance of mastering the language of sales Webinars and Events that convert leads into clients Tips for presenting a marketing campaign to the C-suite
The High EQ Marketer: Every Marketer Needs Great Content, with Melissa Zehner
July 01, 2022 06:15 - 37 minutes - 68 MBIn this cross-over episode, we're sharing an episode from The High EQ Marketer. This show is produced by Sweet Fish Media. What is the real value of great content? In this episode, John Busby is joined by Melissa Zehner to explore this question. She’s been a freelancer, copywriter, editor, and now Director of Content at Foundation. You'll learn: How brands should hire writers What makes a great writer for B2B Content How to build a content marketing strategy The notion of “Writing for G...
Customers First, Strategy Second, with Kaylee Edmondson
June 29, 2022 05:30 - 33 minutes - 31.1 MBIn this episode Benji talks to Kaylee Edmondson , Director of Demand Gen at BrightWheel . Formerly at Chili Piper . Discussed in this episode: Working to understand your customers Pivoting away from a mql/sql approach How to crawl, walk, run into a more ungated content structure
Prospect Experience as Competitive Advantage with Doug Bell
June 27, 2022 05:30 - 29 minutes - 27.2 MBIn this episode Benji talks to Doug Bell , CMO at LeanData. Discussed in this episode: Why MQL/SQL shouldn't be the Holy Grail Improving prospect experience Content that converts
What a Record Label Can Teach B2B Marketers About Building a Brand, with Alex Heddle
June 24, 2022 06:15 - 21 minutes - 39.1 MBIn this replay episode, we talk to Alex Heddle, Vice President of Publishing at Big Machine Music.
Marketing Job Post Red Flags with Mary Keough
June 23, 2022 05:30 - 26 minutes - 24.1 MBIn this episode Benji talks to Mary Keough , the Senior Marketing Strategist at Gorilla 76 . Discussed in this episode: How to hone your job posts 4 red flags to watch out for when looking for a marketing job The power of clarity around roles on your team My biggest red flag is when they have a very general term like "plan, execute, and analyze, a digital marketing strategy." Am I in charge of the website? Blogs? SEO? Paid social? The digital sphere is gigantic. Huge red flag.
Increase Your TAM and Warm a New Market, with Will Lyon
June 22, 2022 05:30 - 21 minutes - 20 MBIn this episode Benji talks to Will Lyon, Sr. Manager of Strategic Marketing and Industry Solutions at 6 Sense. Discussed in this episode: Increasing your TAM effectively with Data Using data to discern resonance and inform strategy How to warm a new market
A Holistic Approach to Demand Generation, with Ken Marshall
June 21, 2022 05:30 - 32 minutes - 30.1 MBIn this episode Benji talks to Ken Marshall , Chief Growth Officer at RevenueZen . Discussed in this episode: Systems to turn your website into a powerful tool that generates new sales inquiries A holistic approach to demand generation Honing the why behind your marketing efforts
Maximize Opportunities Pre, During, and Post Event, with Jonathan Kazarian
June 20, 2022 05:30 - 26 minutes - 24 MBIn this episode, Benji talks to Jonathan Kazarian , the Founder and CEO of Accelevents. Discussed in this episode: how to best collect and leverage event data how to leverage events as a core of your B2B marketing strategy Utilizing the data to create forums for targeted groups
Building a Networking Group that Actually Adds Value, with Rob Volk
June 17, 2022 06:15 - 18 minutes - 34.1 MBIn this replay episode, we talk to Rob Volk, Founder at Foxbox Digital.
Effective Win/Loss Interviews, with Tirrah Switzer
June 15, 2022 06:15 - 27 minutes - 25.5 MBIn this episode, Benji talks to Tirrah Switzer, Senior Director of Product Marketing at Community Brands. Discussed in this episode: Why best practices aren't enough in win/loss interviews Comparing in-house to 3rd party How to best implement findings from the research
Authenticity Builds Brand, with Devin Reed
June 14, 2022 06:00 - 26 minutes - 24.5 MBIn this episode, Benji talks to Devin Reed, Head of Content Strategy at Gong. We discuss, how to build credibility by being authentic and how to create a culture where creativity and innovation thrive.
From Gen Z to B2B: TikTok Strategy for Your Brand, with Emily Brady
June 13, 2022 06:00 - 23 minutes - 21.7 MBIn this episode, Benji talks to Emily Brady, Creative Content Lead at Sweet Fish Media. Read the Full Guide here: From Gen Z to B2B: How to Execute a TikTok Strategy for Your Brand - Sweet Fish Media Discussed in this episode: Why your company should be on TikTok TikTok Strategies that win B2B TikTok case studies
7 Principles for Explosive Top-line Growth, with Jeff Swystun
June 10, 2022 06:00 - 19 minutes - 36.2 MBIn this replay episode, we talk to Jeff Swystun, Consulting Chief Marketing Officer at Swystun Communications.
Marketing as Practice, Not Function, with Eric Olson
June 09, 2022 06:00 - 24 minutes - 22.6 MBIn this episode, Benji talks to Eric Olson, CMO at Quickbase. We discuss: Developing a "Win Together" culture Unifying messaging & goals across departments What it looks like to have Marketing own the pipeline
Forget "Product-First". Become an Audience-First Company, with Dan Sanchez
June 08, 2022 06:00 - 13 minutes - 24.8 MBIn this episode, Dan Sanchez borrows another concept from the startup world to uncover why audiences grow. He takes the popular company methodology of "product-first" and goes one step further and applies the thinking to audience growth. You'll learn about: The pros and cons of being a "product-first" company How starting a company with an audience-first mindset works better. Practical steps to become more audience focused with your company
Marketing: The Center of Corporate Strategy, with Rebecca Biestman
June 07, 2022 06:00 - 26 minutes - 24.1 MBIn this episode, Benji talks to Rebecca Biestman, CMO at Reputation. We discuss: Why we need a language shift in B2B around "brand" How to bring up company positioning to the C-suite When to start prioritizing brand in your organization
Creatively Showcase Your Product in Action, with Evan Davies
June 06, 2022 06:00 - 32 minutes - 29.9 MBIn this episode, Benji talks to Evan Davies, Head of Marketing, Partnerships, and Growth at Coda. We discuss: Creative ways to showcase applications of your product or service The power of team rituals & incentives Evan's key learnings after helping to build the Coda gallery
Professional Freedom Isn’t a Pipe Dream, with Chris Walker
June 03, 2022 06:00 - 25 minutes - 46.5 MBIn this replay episode, we catch up with Chris Walker, CEO of Refine Labs, and he explains how realizing he already had professional freedom transformed his career. What we talked about: What professional freedom is and how to claim it for yourself The fear you need to overcome to branch out How to get support from leadership at your workplace
Add Friction to Your Marketing, with Jacob Azia
June 02, 2022 06:15 - 22 minutes - 20.3 MBIn this episode, Benji talks to Jacob Azia, Consultant & Advisor for Early Stage tech companies. Jacob discusses what the right amount of friction looks like in our marketing and how to move away from the obsessions with MQLs.