Forget "Product-First". Become an Audience-First Company, with Dan Sanchez
B2B Growth: Your Daily B2B Marketing Podcast
English - June 08, 2022 06:00 - 13 minutes - 24.8 MB - ★★★★★ - 309 ratingsCareers Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Marketing: The Center of Corporate Strategy, with Rebecca Biestman
Next Episode: Marketing as Practice, Not Function, with Eric Olson
In this episode, Dan Sanchez borrows another concept from the startup world to uncover why audiences grow. He takes the popular company methodology of "product-first" and goes one step further and applies the thinking to audience growth.
You'll learn about:
The pros and cons of being a "product-first" company
How starting a company with an audience-first mindset works better.
Practical steps to become more audience focused with your company