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How to Establish a Growth Marketing Team, with Marc Bitanga
B2B Growth: Your Daily B2B Marketing Podcast
English - July 15, 2022 06:00 - 27 minutes - 50.7 MB - ★★★★★ - 309 ratingsCareers Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Should You Hire a TikTok Influencer? with Jess Flack
In this replay episode, we talk to Marc Bitanga, Founder and CEO of Agencio.
We discuss:
- The differences between traditional marketing strategy vs growth marketing strategy
- Applying the sprint planning process to marketing
- Turning everything into a funnel to identify growth marketing priorities
- Making the best decisions with murky data
- Is AI & automation the answer?
- What to look for when hiring growth marketing team members