B2B Growth: Your Daily B2B Marketing Podcast
2,308 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 309 ratingsConversations from the frontlines of marketing. 4 million downloads and over 2,000 episodes. Hosted by Benji Block and Sweet Fish Media.
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Episodes
How to Find Fulfilling Work with Emily Melious
March 22, 2022 06:00 - 38 minutes - 35 MBIn this episode, Benji talks to Emily Melious, Fulfillment Coach andCEO of Launch Consulting. Fulfilling work can seem elusive. How do we even measure it? Today Emily gives us three key areas she believes lead to fulfillment. This conversation goes beyond tactics and tips we typically discuss on the podcast and drives at the heart of our work as marketing teams.
The Science, Art, and Voodoo of Marketing with Steve Hartert
March 21, 2022 06:00 - 43 minutes - 39.4 MBIn this episode, Benji talks to Steve Hartert, Chief Marketing Officer at JotForm. In this lively conversation, Steve breaks down the 3 core pieces of a marketing strategy and details the necessity of laser focus on your customers.
Why Company LinkedIn Pages Aren't Totally Dead with Daniel Murray
March 18, 2022 06:00 - 59.9 MBIn today's replay episode, Daniel Murray of ‘The Marketing Millennials’ joins Dan Sanchez and James Carbary to discuss how he gained so much traction on their LinkedIn page. Many of us assume Company pages are dead. Yet Daniel Murray’s page ‘The Marketing Millennials’ went from 0 to 25,000+ followers in just 4 months! Learn what he tried and built and how you can do the same.
Resonate and Stand Out with Joei Chan
March 17, 2022 06:00 - 39 minutes - 35.9 MBIn this episode, Benji talks to Joei Chan, Director of Brand & Content at 360Learning. As B2B brands we are all looking to resonate and stand out in our content and media. Joei and 360Learning did this through an original series called Onboarding Joei. The short docuseries followed Joei Chan, a new employee, as she navigated her first 3 months on the job.
Behind the Scenes of B2B Growth with Benji Block
March 16, 2022 06:00 - 27 minutes - 25.1 MBIn this episode, Rex Biberston, VP of Revenue at Sweetfish, is interviewing Benji. If you've ever wondered what goes into producing a daily podcast or how to up the quantity and quality of your content today's episode is for you. Today we pull back the curtain on B2B Growth and giveaway Benji's learnings from his first 4 months as B2B Growth Host.
Broad Offerings Simplified with Chris Lynch
March 15, 2022 06:00 - 36 minutes - 33.4 MBIn this episode, Benji interviews Chris Lynch, Chief Marketing Officer at Mindtickle. B2B marketers are constantly trying to simplify complicated, broad offerings. Honing the craft of distilling the complex into plain English is top of mind for many of us and today Chris imparts his learned wisdom providing a way forward for us to do exactly that.
What's Missing in Your Email Campaign? with Jordan Decker
March 14, 2022 06:00 - 35 minutes - 32.3 MBIn this episode Benji talks to Jordan Decker, Vice President of Demand Generation at PatientPop. B2B email can feel stale and robotic, but Jordan believes email can be exciting and extremely valuable to your companies bottom line. Todays conversation is a tactical dialogue on what's working for PatientPop in their email campaigns right now and how we can level up our next outreach.
A Guide to a Better Pricing Model with Ajit Ghuman
March 11, 2022 07:00 - 27 minutes - 50.5 MBIn this replay episode, we're discussing the complex balancing act that is pricing. How can we craft a pricing structure that fits just right when it comes to serving all of our business’ needs? Ajit Ghuman, Director of Pricing and Packaging at Twilio, has pricing down to a science. He says it’s a path best approached one step at a time. Ajit gives us his step by step framework to simplify the pricing process and how to do it with confidence. Ajit’s advice: Don’t fear pricing!
You've Got PLG All Wrong, with Jason McClelland
March 10, 2022 07:00 - 34 minutes - 31.4 MBIn this episode Benji talks to Jason McClelland, CMO at Algolia. Jason brings a wealth of experience as it pertains to Go-to-Market strategy from his time at Adobe and Heroku. Together we discuss how GTM is often misunderstood and often not integrated past a freemium offering. This conversation provides instruction on user experience, analyzing data signals, and developing a experimental team that has a dotted line directly to the executive team.
Streamline Your Marketing Systems with Sarah Noel Block
March 09, 2022 07:00 - 23 minutes - 21.8 MBIn this episode Benji talks to Sarah Noel Block, CEO of Tiny Marketing. If content marketing is overwhelming you right now and you need strategies for better distribution, Sarah provides the practical takeaways you're looking for.
A/B Test Your Way to Success with Tim Rickards
March 08, 2022 07:00 - 34 minutes - 31.4 MBIn this episode Benji talks to Tim Rickards, Managing Director, Social & Content Strategy at Hearsay Systems. From micro to macro, A/B testing allows us to explore resonance and what truly matters to our audience. Tim provides practical insights regarding the use of story vs data, and we discuss how to be effective in a highly regulated industry like finance.
Marketing in the Metaverse with Danielle Bechtel
March 07, 2022 07:00 - 35 minutes - 64.7 MBIn this episode, Benji discusses the past, present, and future of marketing with Danielle Bechtel. We're pondering the Metaverse, how developers and Gen Z are shaping the marketing landscape, and what we have to be excited about in this new virtual world.
Differentiation Isn't About Features or Price with Stacy Sherman
March 04, 2022 07:00 - 47 minutes - 86.2 MBIn this replay episode, Ethan Beute , Chief Evangelist at BombBomb, talks with Stacy Sherman, founder of DoingCXRight, about the connection between EX and CX, co-creating with your customers, and being more personal and human with video. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast here or in your favorite podcast player.
Turn Your Story Into Your Competitive Advantage with Dave Gerhardt
March 03, 2022 07:00 - 38 minutes - 35.2 MBIn this episode Benji talks to Dave Gerhardt, Founder of DGMG and author of Founder Brand: Turn Your Story Into Your Competitive Advantage. In this wide-ranging conversation Dave provides practical mindset shifts around content marketing and walks us through 3 pivotal steps for establishing a Founders brand.
A Culture of Learning with Lisa Cox
March 02, 2022 07:00 - 33 minutes - 30.6 MBIn this episode, Benji talks to Lisa Cox, Director of Marketing at Teak & Twine. Today's conversation is all about instilling a culture of learning within your team. Exploring creative ways to do this through goal setting and special projects.
Polish Your Buyer Personas with Vanessa Dreifuss
March 01, 2022 07:00 - 23 minutes - 42.2 MBIn this episode, Benji interviews Vanessa Dreifuss, the VP of product and marketing at Unito. The conversation breaks down the power of a focused I.C.P and how to get there. Vanessa shares how using analysis, synthesis, and definition can lock in your persona and cultivate company-wide alignment and momentum.
Marketing Squad with Diana Mitchell
February 28, 2022 07:00 - 18 minutes - 17.3 MBIn this episode Benji talks to Diana Mitchell, Community Manager here at Sweet Fish Media. There is a lot of discussion these days around community, there is a hunger for it, especially as we navigate the virtual work space. Diana is sharing some exciting news on the community we are forming here at Sweet Fish, top marketers coming together to share, learn, and grow. Interested in Marketing Squad? Email Diana: [email protected]
Level Up Your Virtual Events with Rebecca Silver
February 24, 2022 07:00 - 28 minutes - 26.4 MBIn this episode, Benji talks to Rebeca Silver, SVP Marketing at LetsGetChecked. When the pandemic forced Rebecca to take a live event, virtual, she realized all the added benefits of hosting these meetups online. In this discussion Rebecca breaks down the tools you need to pull off a fantastic event and more importantly what to do after the event to ensure you and your guests get everything out of it.
Crisis Builds Resilience with Chuck Hengel
February 23, 2022 07:00 - 43 minutes - 39.7 MBIn this episode Benji talks to Chuck Hengel, CEO and Founder of Marketing Architects. This discussion centers on 4 distinct moments in Chucks 25+ years career where crisis built resilience, creativity, and unity in his team. Discussion includes how we can actively choose our response and the process necessary to make our organizations "anti-fragile".
How Side Hustles Fuel Marketing Team Success with Patrick Ward
February 22, 2022 07:00 - 39 minutes - 36.2 MBIn this episode, Benji talks to Patrick Ward, VP of marketing at Rootstrap. Today's conversation is a lively discussion around the power of a side hustle. How it can help fuel your day job, and add energy to your marketing team.
Stop Personalizing Your Cold Outreach, Do This Instead with Jordan Crawford
February 17, 2022 07:00 - 24.6 MBIn this episode, Benji talks to Jordan Crawford, Co-Founder of Blueprint Data. We discuss the importance of targeting and decoding pain, and how we can start to see patterns that will allow us to score our serviceable market at scale. Jordan provided several resources, you can find the links below. Customer Discovery Worksheet Get 11-30% positive reply rates on cold email How to Go-to-Market in 2022
TikTok for B2B with Emily Brady
February 16, 2022 07:00 - 24 minutes - 22.2 MBIn this episode, Benji chats with Emily Brady, Creative Content Lead at Sweet Fish. Can B2B brands thrive on TikTok? What are best practices? How can we effectively repurpose on the platform? Emily gives unique insights as a creator, actively trying and testing things.
Using the Super Bowl to Distill a Complex Value Prop with Mike Goldberg
February 15, 2022 07:00 - 30 minutes - 27.7 MBIn this episode, Benji talks to Mike Goldberg, Global Director of Content Marketing at the CFA Institute. When faced with a complex value proposition Mike pivoted to a unique content strategy. Playing off the Super Bowl, Mike created a football-themed campaign to help showcase the engineers that set the company apart. This episode is a breakdown of that campaign, with practical lessons in creativity and communication.
Build vs Buy with Eva Sasson
February 10, 2022 07:00 - 20 minutes - 18.4 MBIn this episode, Benji interviews Eva Sasson, Head of Marketing at Argyle. The discussion is all about considering the question: Should we build or buy? This applies internally to our teams and tools, as well as externally and how we market the solutions we offer.
I Got a New Marketing Role! Now What? with Brad Zomick
February 09, 2022 07:00 - 28 minutes - 26.2 MBIn this episode, Benji talk s with Brad Zomick, VP of Marketing at Cumul.io. Brad distills what to focus on the first 60 days with a new company. What should be prioritized? Who should we focus on getting to know? How do we set ourselves up to win?
The Dashboard of Truth with Monica Sullivan
February 08, 2022 14:12 - 32 minutes - 29.5 MBIn this episode Benji talks to Monica Sullivan CMO at Demand Science. As B2B leaders we know data is important, but aligning sales and marketing with one common scorecard can be tough. Monica dispels the needed metrics to push your revenue teams forward, providing practical insights to help you create one dashboard to rule them all.
The Audience Growth Flywheel (2 of 2) with Dan Sanchez and Logan Lyles
February 03, 2022 14:00 - 38 minutes - 69.9 MBToday’s episode is taken from a recent live event hosted by Dan Sanchez & Logan Lyles. They’re breaking down the first section of our audience growth flywheel, content optimization.
#NewPodcast: TV Advertising Blueprints
February 02, 2022 07:00 - 1 minute - 11.4 MBThere is still a ton of power in TV advertising—even in the digital age. Unlocking that power may seem daunting at first and, of course, comes with a whole host of questions… TV Advertising Blueprints is a show dedicated to answering those questions and giving you insights, strategies, and tactics to make sure your investment pays off. Because with the right blueprint, TV advertising can entirely transform your business. So, join us as we draw on our experience and gather insights from oth...
The Audience Growth Flywheel (1 of 2) with Dan Sanchez and Logan Lyles
February 01, 2022 07:00 - 24 minutes - 45 MBToday's episode is taken from a recent live event hosted by Dan Sanchez & Logan Lyles. They're breaking down the first section of our audience growth flywheel, content optimization.
Rethink Top of Funnel Marketing with Angela Voss
January 27, 2022 07:00 - 26 minutes - 23.9 MBIn this episode, Benji Block talks to Angela Voss, Chief Client Officer at Marketing Architects. We discuss the keys to building brand awareness and how to seize opportunities using mediums others are overlooking. We're asking questions like: What's the power that TV ads can have on your business? And how does clout play a vital role in your industry?
Evolve Your Marketing Team with Kyle Lacy
January 25, 2022 07:00 - 29 minutes - 26.7 MBIn this episode Benji talks to Kyle Lacy, SVP of Marketing at Seismic. What levers can we pull to evolve our marketing teams? How can we best utilize our tools and align our teams as we scale? Kyle provides the questions and framework necessary to move your marketing team forward.
2022 Predictions with James Carbary and Rex Biberston
January 20, 2022 07:00 - 43 minutes - 39.7 MBIn this episode Benji is joined by James Carbary and Rex Biberston to provide 4 predictions for the year ahead.
Give More, Get More with John Morris
January 18, 2022 07:00 - 28 minutes - 25.7 MBIn this episode, Benji interviews John Morris, Executive Director of Brand at Club Colors. John and his team take a unique approach when it comes to gifting. Learn how giving things away pays fantastic dividends in the long run and how Club Colors executes their Logo Challenge.
Vitamins, Painkillers, and the Cure with Mario Paganini
January 13, 2022 07:00 - 36 minutes - 33.4 MBIn this episode Benji interviews Mario Paganini, Head of Marketing at STORD. When it comes to marketing our B2B product/service we desire to position ourselves as the cure to our customers problems. However, often we come off more as a vitamin or a pain killer rather than a true solution. In this enlightening discussion Mario walks us through how to separate from our competition and shows the work in action on their brand new website. See the new STORD website, click here.
Bye-Bye Commodity Content (A Roundtable Discussion)
January 06, 2022 07:00 - 45 minutes - 42.1 MBIn this episode, Benji Block hosts a roundtable discussion with James Carbary, Dan Sanchez, and Rex Biberston. We discuss how to spot commodity content, the power of asking better questions, and the work required to move from transactional to transformational content. Click here to check out the episode of Unthinkable by Jay Acunzo that is mentioned in the episode.
The Best Book I've Read On Branding with Patrick Hanlon
January 04, 2022 07:00 - 43 minutes - 217 MBIn this episode, Dan Sanchez talks with Patrick Hanlon about his book Primal Branding and how it has changed the way Dan approaches branding for companies, products, and people. It provides a clear framework on how to inject meaning and weight into your brand so that it can be more than a logo.
Automation Ideas to Create Magical Moments for Prospects with Dan McGaw
December 30, 2021 07:00 - 36 minutes - 33.1 MBIn this episode, Dan Sanchez talks with Dan McGaw about overlooked marketing automation techniques that B2B companies can use to create magical experiences for their customers and future customers.
Why Together is Better with Simon Sinek
December 28, 2021 07:00 - 28 minutes - 25.8 MBIn this episode we talk to Simon Sinek, author of Together is Better.
The Best Book I've Read On Branding - w/Patrick Hanlon
December 27, 2021 16:38 - 43 minutes - 39.4 MBIn this episode, Dan Sanchez talks with Patrick Hanlon about his book Primal Branding and how it has changed the way Dan approaches branding for companies, products, and people. It provides a clear framework on how to inject meaning and weight into your brand so that it can be more than a logo.
Thought Leaders Guide to Building a Magnetic Personal Brand with Robin Farmanfarmaian
December 23, 2021 07:00 - 45 minutes - 42.1 MBIn this episode, Dan Sanchez talks to Robin Farmanfarmaian about the importance of personal branding for thought leadership. They discuss: Practical steps to building a magnetic person brand How to find and leverage your personal story Why authoring a book is key to thought leadership
3 Secrets Successful People Know About Time Management with Kevin Kruse
December 21, 2021 07:00 - 21 minutes - 38.6 MBThe “hustle” isn’t all it’s cracked up to be. We’ve all heard about hustling and working hard, but what about working smart? Billionaires like Mark Cuban and Richard Branson will tell you that time management plays a direct role in their success. From the first hour of their mornings to how they organize their calendars, they have learned how to own their day instead of letting their day own them. In this episode, Kevin Kruse, NY Times Bestselling Author of 15 Secrets Successful People Kn...
Decide & Go, 90 Days to Launch! With Kristy Krueger & Dave Keepper
December 16, 2021 07:00 - 33 minutes - 61.3 MBIn this episode, Benji Block has a conversation with Kristy Krueger, VP of Marketing at Icario, and Dave Keepper, Creative Partner at Human Ideas. Together we tackle how deadlines can build momentum within your team, and the advantages of a decide and go approach. Connect with Kristy: https://www.linkedin.com/in/kristykrueger/ Connect with Dave: https://www.linkedin.com/in/davekeepper/
Eliminating Distractions as a Marketing Team with Rex Biberston
December 14, 2021 07:00 - 20 minutes - 18.4 MBIn this episode, Benji box sits down with Rex Biberston, VP of Revenue here at Sweet Fish Media. We discuss how to best capture ideas, prioritize effectively, and communicate the goals of our department, company-wide. Connect with Rex: [email protected] https://www.linkedin.com/in/rexbiberston/ Connect with Benji: [email protected] www.linkedin.com/in/benji-block
4 Tips to Improve Your LinkedIn Strategy in 2022 with Benji Block
December 09, 2021 07:00 - 14 minutes - 26 MBIn this episode, Benji breaks down 4 ways you can improve on LinkedIn next year. Talking through 4 recent posts, he shares practical insights you can implement right now. Links to the 4 LinkedIn posts discussed can be found below: LinkedIn is a 24/7 networking event by Benji Block You can’t outsource social engagement by Dan Sanchez So you want to beat the LinkedIn algorithm… by Emily Brady Why do you post on LinkedIn all the time? by Same Kuehnle
Who Really Does the Buying? Buying-Center vs Decision-Maker Marketing with Nima Asrar Haghighi
December 07, 2021 07:00 - 25 minutes - 46.4 MBIn this episode, Benji Block interviews Nima Asrar Haghighi, VP of Marketing at Airtable & Marketing executive advisor at Kong. We discuss why marketing and sales teams must think more broadly about those who are part of the decision-making process. Nima, details how to craft messaging that hits both upper management and practitioners, creating buy-in from both. Contact Nima: Email LinkedIn Contact Benji: Email LinkedIn
Setting Yourself Up To Do Your Best Work with Amrita Mathur
December 02, 2021 07:00 - 36 minutes - 33 MBIn this episode, Olivia Hurley talks to Amrita Mathur, VP of Marketing at Superside. Amrita breaks down the rituals and habits you and your team can employ to ensure prolonged success. Connect with Amrita: Email LinkedIn
Brand Vs Branding - The Debate with Sam Moss & Dan Sanchez
November 30, 2021 07:00 - 30 minutes - 27.8 MBIn this episode, Dan Sanchez talks with Sam Moss, the co-founder of 1Click Agency about the difference between brand, branding, and what it takes to see success. Sam Moss takes the position that branding includes creating the logo, website, colors, and swag. Dan Sanchez takes the position that branding is identifying beliefs that make you weird, messaging, rituals, a villain, and a leader. Listen to them talk it through, share their truths, and unpack the fuzzy topic that is branding. C...
From Transactional Copy to Transformational Content w/ Rita Richa
November 23, 2021 07:00 - 23 minutes - 21.3 MBIn this Episode, Benji sits down with Rita Richa, producer at Sweet Fish to break down the much-needed move away from transactional copy. If you find your copy feeling stale, robotic, or just plain boring Rita provides the spice you need to find your voice and start producing transformational content. We discuss several strategies for better writing in this episode including the F.I.R.E acronym that we use here at Sweet Fish. To read the full blog about F.I.R.E, click here. Connect with R...
The Next Wave Of Content Marketing for B2B w/Joe Pulizzi
November 18, 2021 07:00 - 44 minutes - 40.9 MBIn this episode, Dan Sanchez talks with Joe Pulizzi is the founder of The Tilt, the Content Marketing Institute, and is the author of Content Inc. Joe discusses the current state of owned media and content marketing within B2B and dive into his next venture with the Tilt where he is experimenting with branded crypto currency as a means of creating engagement with his audience. Contact Info:https://www.linkedin.com/in/joepulizzi/[email protected]
Cultivate an Evergreen Brand that Matches the Pace of Innovation w/ Aaron Cort
November 16, 2021 07:00 - 20 minutes - 18.9 MBIn this episode, Olivia Hurley talks with Aaron Cort, COO at Clickup about creating an evergreen brand that can match the pace of innovation. Olivia & Aaron discuss the dos and do nots of branding, the importance of marketing that is both evergreen yet ever evolving, and how to understand the context of where your marketing hits potential buyers.