Is Your Content Intelligent? with Helen Baptist
B2B Growth: Your Daily B2B Marketing Podcast
English - August 01, 2022 05:15 - 21 minutes - 19.9 MB - ★★★★★ - 309 ratingsCareers Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Narrative, Category, & Community Work Together, with Kalim Aull
Next Episode: The Marketing KPIs Your CEO Should Care About
In this episode Benji talks to Helen Baptist, Chief Operating Officer at PathFactory.
Discussed in this episode:
The core components of content intelligence
The power and complexity of a content audit
The future of content as a key converter