B2B Growth: Your Daily B2B Marketing Podcast artwork

Add Friction to Your Marketing, with Jacob Azia

B2B Growth: Your Daily B2B Marketing Podcast

English - June 02, 2022 06:15 - 22 minutes - 20.3 MB - ★★★★★ - 309 ratings
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Previous Episode: Using Customer Insights to Unlock Marketing Success, with Ryan Paul Gibson
Next Episode: Professional Freedom Isn’t a Pipe Dream, with Chris Walker

In this episode, Benji talks to Jacob Azia, Consultant & Advisor for Early Stage tech companies.


Jacob discusses what the right amount of friction looks like in our marketing and how to move away from the obsessions with MQLs.