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Digging Out the Data: A Case for Measurement as a Core Company Value
B2B Growth: Your Daily B2B Marketing Podcast
English - August 15, 2022 05:15 - 31 minutes - 29 MB - ★★★★★ - 309 ratingsCareers Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The 4 Pillars of Thought Leadership Your SME's Must Have
Next Episode: Who's Influencing Your Marketing? | Original Research
In this cross-over episode we're sharing an episode from When Spreadsheets Hit the Fan . This show is produced by Sweet Fish Media .
In a business culture that demands speed and urgency, is a case to be made for using data to make the right decisions?
In this episode, we speak with Sean Collier, Chief Operating Officer at Etna Interactive.
Join us as we discuss:
The Importance of Data Based Decision Making
The Shortcomings of Product Based Organizations: Is there really a market for what you’re selling?
Finding the balance between speed vs data driven decisions
The Case for Measurement as a Core Company Value