A Holistic Approach to Demand Generation, with Ken Marshall

B2B Growth: Your Daily B2B Marketing Podcast

English - June 21, 2022 05:30 - 32 minutes - 30.1 MB - ★★★★★ - 309 ratings
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Previous Episode: Maximize Opportunities Pre, During, and Post Event, with Jonathan Kazarian

Next Episode: Increase Your TAM and Warm a New Market, with Will Lyon

In this episode Benji talks to Ken Marshall , Chief Growth Officer at RevenueZen .

Discussed in this episode:

Systems to turn your website into a powerful tool that generates new sales inquiries
A holistic approach to demand generation
Honing the why behind your marketing efforts