B2B Growth: Your Daily B2B Marketing Podcast artwork

Iteration over experimentation, with Maria Pergolino

B2B Growth: Your Daily B2B Marketing Podcast

English - August 22, 2022 05:15 - 28 minutes - 26.2 MB - ★★★★★ - 309 ratings
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Previous Episode: The Downfall of Marketers' Obsession with New

Next Episode: The Most Over-Rated Trend in B2B Marketing | Original Research

In this episode Benji talks to Maria Pergolino, Chief Marketing Officer at ActiveCampaign.

Discussed in this episode:

Jobs to be done vs. ICP
Marketing KPIs across multiple channels
The need for focus and iteration