Marketing Job Post Red Flags with Mary Keough

B2B Growth: Your Daily B2B Marketing Podcast

English - June 23, 2022 05:30 - 26 minutes - 24.1 MB - ★★★★★ - 309 ratings
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Previous Episode: Increase Your TAM and Warm a New Market, with Will Lyon

Next Episode: What a Record Label Can Teach B2B Marketers About Building a Brand, with Alex Heddle

In this episode Benji talks to Mary Keough , the Senior Marketing Strategist at Gorilla 76 .

Discussed in this episode:

How to hone your job posts
4 red flags to watch out for when looking for a marketing job
The power of clarity around roles on your team

My biggest red flag is when they have a very general term like "plan, execute, and analyze, a digital marketing strategy." Am I in charge of the website? Blogs? SEO? Paid social? The digital sphere is gigantic. Huge red flag.