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Advertising Stories

54 episodes - English - Latest episode: over 2 years ago - ★★★★ - 17 ratings

Peter Levitan’s Advertising Stories delivers unvarnished, funny, even battle sagas from glib advertising agency creative directors, account managers, media geniuses, and even big brand client marketers. We’ll talk about creating ads; trying to sell them; not selling them; making the logo bigger; my dad likes his idea better; how I lost that account; how I got that ad job; plus ad agency expense account hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines' comforting, “Good Luck.” Join Advertising Stories every week for an off-the-rails conversation with the advertising and marketing world’s experts.

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Episodes

How To Be A Brilliant Podcast Guest | EP: 42

September 20, 2021 14:00 - 32 minutes - 22.5 MB

Thomas Schwab and Interview Valet - The Best System To Help You To Become A Podcast Guest A podcast guest that is on the ideal show, with the right message, the right interview technique, and effective podcast marketing wins more awareness, friends, and wonderful personal and business branding. Being a podcast guest also helps you sell more of what you are selling - ideas, products, and services. You like that. Right? So, take a listen and find out how to get rich and famous. Faster. OH,...

How To Get More Advertising Agency New Business Leads. | EP: 41

February 24, 2021 16:00 - 33 minutes - 23.3 MB

Steve Ratti  And The Ratti Report - Advertising Agency New Business Leads Served Up Daily As Steve Ratti, the Managing Editor of The Ratti Report says: "Ratti Report is the leading digital newspaper for ad agencies aggressively seeking pitchable new business intel. Celebrating 10 years in publication, we continue to track down great clients for our great agency membership." The bottom line for The Ratti Report is that it delivers 1,000 or so new business leads per year - a few new ones eac...

How To Get More Advertising Agency New Business Leads.

February 24, 2021 16:00 - 33 minutes - 23.3 MB

Steve Ratti  And The Ratti Report - Advertising Agency New Business Leads Served Up Daily As Steve Ratti, the Managing Editor of The Ratti Report says: "Ratti Report is the leading digital newspaper for ad agencies aggressively seeking pitchable new business intel. Celebrating 10 years in publication, we continue to track down great clients for our great agency membership." The bottom line for The Ratti Report is that it delivers 1,000 or so new business leads per year - a few new ones eac...

Virtual Pitching #4 - Neuroscientist Patrick Renvoisé On Your Sales Brain On Zoom

December 01, 2020 22:00 - 40 minutes - 27.9 MB

Patrick Renvoisé  of Sales Brain On How To Manage A Brain  On Zoom Just listen to this neuroscientist on how to sell using a virtual system like Zoom. What is Patrick's Sales Brain? .... "SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies achieve scientific growth, rapid growth and proven growth. SalesBrain increases marketing and sales performance by targeting the decision making part of your customer’s brain with a unique, award-winni...

Virtual Pitching #4 - Neuroscientist Patrick Renvoisé On Your Sales Brain On Zoom | EP: 40

December 01, 2020 22:00 - 40 minutes - 27.9 MB

Patrick Renvoisé  of Sales Brain On How To Manage A Brain  On Zoom Just listen to this neuroscientist on how to sell using a virtual system like Zoom. What is Patrick's Sales Brain? .... "SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies achieve scientific growth, rapid growth and proven growth. SalesBrain increases marketing and sales performance by targeting the decision making part of your customer’s brain with a unique, award-winni...

Virtual Pitching #3 - How To Control A Very Important Large Meeting. Yes, You Can Do It. | EP: 39

November 18, 2020 14:00 - 29 minutes - 20.3 MB

True Story's Elicia Putnam On Managing Large & Critical Group Retreats -- Virtually No way we are going to be able to do a retreat online. Impossible. Right? Wrong. Elicia tells y'all how to guide a group that needs to get aligned, to meet their potential to talk with each other. The right way to get stuff done. This is especially important when people in the same company are hanging out faaaar apart. Elicia Putnam on Linkedin. True Story on the virtual meeting. "How to lead a retreat o...

Virtual Pitching Series #2 - How To Win A Dating App Advertising Client | EP: 38

November 09, 2020 13:00 - 25 minutes - 17.7 MB

An Advertising Agency CEO On How To Win A Virtual Pitch Linda Lane Gonzalez, CEO of Miami's Viva Multicultural agency on how to win a virtual pitch. Combine Zoom + love + hooking up + a very smart advertising agency + video + influencers + interviews + keeping the ball rolling down the virtual field to go get a new client connection. This is a how-to get past not being in the same room BUT still exciting the client and winning. # 2 in this virtual pitch series. Go listen to #1 with the ...

How To Win A Virtual Agency Pitch With Lisa Colantuono of AAR Partners. | EP: 37

October 29, 2020 18:00 - 1 hour - 45 MB

The #1 Advertising Agency Search Consultant On How To Win A Virtual Advertising Agency New Business Pitch. AAR Partners' Lisa Colantuono covers the good, bad, and ugly of virtual selling. This might just be the most compelling interview I have done on Advertising Stories. 37 since June. Lisa covers how to manage the virtual "Brady Bunch room"; how to be human; the art of managing body language; what to do in advance of the session; creating creative brand differentiation; backgrounds; and ...

GO: Listen To The Smartest Person In Advertising. | EP: 36

October 22, 2020 12:00 - 43 minutes - 29.8 MB

OK, The Smartest? Well, This Is, In Fact, Arguably The Truth.  And, Michael Moszynski  Does Have An English Accent To Boot. Michael and his Creative Director business partner  Alan Jarvie built what is arguably the world's greatest global ad agency out of, get this,  just one office in London. Oh, and they named it London Advertising. People, this is a learning experience. Put the headphones on and go for a walk and a listen. London Advertising The London Advertising Advertising program....

Hi. This Is Your Bank. Give Me Your Account Number and Password | EP: 35

October 10, 2020 16:00 - 37 minutes - 25.5 MB

Malvertising Is Hijacking Your User Experience And The Advertising World. "Hello. This is Wells Fargo Bank please open this important message by sending us your account number and password. Oh, and while you are at it, how about sending us your social security number?" OK, a no go? Really?  How about you send President Mugabe $25,000 for his startup in Papua New Guinea? Or, we can all just go to Amazon and buy a new Apple watch? I'll need all of your screen names, passwords, credit card, ...

How To Build A More Profitable Advertising & Digital Agency. | EP: 34

October 06, 2020 12:00 - 42 minutes - 29.3 MB

Michael Farmer... The Man Who Drives Advertising Agency Profitability Want to make more bucks and smile lots running a really smart advertising or digital agency? You know what I am talkin about. WPP's founder Sir Martin Sorrell knows. Michael is the man that wrote the book: "Madison Avenue Manslaughter: An inside view of fee-cutting clients, profit-hungry owners and declining ad agencies." Plus... "Farmer & Company is the acknowledged expert on Scope of Work (SOW) management problems and...

How To Build A More Profitable Advertising & Digital Agency. - EP: 34

October 06, 2020 12:00 - 42 minutes - 29.3 MB

Michael Farmer... The Man Who Drives Advertising Agency Profitability Want to make more bucks and smile lots running a really smart advertising or digital agency? You know what I am talkin about. WPP's founder Sir Martin Sorrell knows. Michael is the man that wrote the book: "Madison Avenue Manslaughter: An inside view of fee-cutting clients, profit-hungry owners and declining ad agencies." Plus... "Farmer & Company is the acknowledged expert on Scope of Work (SOW) management problems and...

How To Sell Your Digital Or Advertising Agency | EP: 33

September 24, 2020 21:00 - 35 minutes - 24.8 MB

Sooner Or Later You Will Sell Or Buy A Digital Or Advertising Agency Advertising Stories delivers the how-to sell and buy. Media Advisory Partners' Mark Holdreith, a specialist in M&A services for small and mid-sized marketing services and media companies, covers all the buy/sell bases. It takes planning (months if not years), understanding your motivations, building company value, and seeking smart outside guidance from guys like Mark. Hire him, and you'll make a better deal. Media Ad...

The In House Advertising Agency - A Good Idea? | EP: 32

September 17, 2020 21:00 - 36 minutes - 25.3 MB

What Is Up With The In House Agency? Advertising Stories talked with uber-experienced Steve Morvay (Ogilvy, Saatchi, HBO and on) about the why and why should a marketer go in-house with their marketing and advertising and content development and even media buying. Seems like a good idea. Is it? Steven Morvay on LinkedIn YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember... A nice thing for me… Feedspot has recognize...

A Most Experienced Executive Creative Director | EP: 31

September 11, 2020 12:00 - 37 minutes - 25.7 MB

Most Experienced ECD? OK, One Of Them, Of course, you can argue with my description of Patrick (Pat) Peduto. But go ahead and argue with the following... ECD on accounts like Burger King, Toyota, AT&T, Nabisco. See the list at the bottom. Author of "I Wrote The Book On Advertising" Member of the Directors Guild & commercial director. Actor. Professor. Owner of the agency RocketScience Creative. YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe...

The Art & Science Of Smart M&A | EP: 30

August 31, 2020 20:00 - 30 minutes - 20.7 MB

M&A Expert Dominic Rinaldi Of Sun Acquisitions On How To Buy And Sell That Special Business I've bought and sold and created a few businesses. I know that there is a real art to M&A and Dominic Rinaldi of Sun Acquisitions is both an artist and an advisor. These deals do not result in success without a smart consultant and that is just what Dominic brings to the table. Take a listen and get ready to learn how to do the mergers and acquisitions hustle. or is it rumble. Sun Acquisitions D...

A Client Search Consultant Master On How To Win Advertising Agency New Business

August 25, 2020 16:00 - 42 minutes - 29.5 MB

Brilliant, Actionable Thinking From A leading Advertising Agency Search Consultant I had the great pleasure of working with Michael Keeshan who was President, COO of Saatchi & Saatchi Advertising New York, global Cheif Strategic Officer of Saatchi and managing director of the agency search firm MagikBox. MagikBox managed Fortune 50 agency searches. um, like AT&T and Novartis. Michael was always the smartest and funniest guy in the room. I did this interview in 2006. It covers how advertis...

A Client Search Consultant Master On How To Win Advertising Agency New Business | EP: 29

August 25, 2020 16:00 - 42 minutes - 29.5 MB

Brilliant, Actionable Thinking From A leading Advertising Agency Search Consultant I had the great pleasure of working with Michael Keeshan who was President, COO of Saatchi & Saatchi Advertising New York, global Cheif Strategic Officer of Saatchi and managing director of the agency search firm MagikBox. MagikBox managed Fortune 50 agency searches. um, like AT&T and Novartis. Michael was always the smartest and funniest guy in the room. I did this interview in 2006. It covers how advertis...

Wil Power | The Most Powerful Man In African American Marketing | EP: 28

August 19, 2020 14:00 - 19 minutes - 13.5 MB

Totally Unignorable African-American Ad Agency. L.A. Style. Wil Shelton runs L.A.'s Wil Power Integrated Marketing, a major force in African-American advertising and marketing. Here is just one not-ordinary thing that they do: "Wil Power Integrated Marketing is positioned in more than 40 urban markets nationwide with well-established business relationships with over 100,000 African American salons and barbershop nationwide and the ability to reach over 100 million consumers annually." How...

Kamala Harris Could Not Get A Job In Advertising

August 12, 2020 22:00 - 19 minutes - 13.2 MB

Who better to discuss the appalling lack of diversity within advertising and marketing universe than Wil Shelton, the CEO/Founder of L.A.'s advertising agency Wil Power Integrated Marketing. Wil Power is a unique independent African-American market expert agency. The power of Wil Power comes from its work at "Harnessing the power of word of mouth in the African American market through Urban Beauty Salon and Barbershop marketing."   In this interview, I asked Wil for his thoughts on what I c...

Kamala Harris Could Not Get A Job In Advertising | EP: 27

August 12, 2020 22:00 - 19 minutes - 13.2 MB

Who better to discuss the appalling lack of diversity within advertising and marketing universe than Wil Shelton, the CEO/Founder of L.A.'s advertising agency Wil Power Integrated Marketing. Wil Power is a unique independent African-American market expert agency. The power of Wil Power comes from its work at "Harnessing the power of word of mouth in the African American market through Urban Beauty Salon and Barbershop marketing."   In this interview, I asked Wil for his thoughts on what I c...

Expert Advice On How To Grow Your Marketing & Advertising Agency | EP: 26

August 09, 2020 22:00 - 29 minutes - 20.4 MB

So, You Want To Grow Your Advertising Agency - Much Faster. This just might be one of the smarter interviews about how to grow your business I've listened to (and I am less than 1/2 of the conversation). I interview Joe Koufman of Setup an Atlanta based marketing consultancy that is all about marketing client to communications marketing agency matchmaking. The kind of dating that that leads to love that every agency should want. Lots of detail in this show that will help you to get out t...

Should You Podcast? Critical Podcasting Information From Podnews | EP: 25

August 09, 2020 13:00 - 2 minutes - 2.06 MB

Podcasting News - Some Go or No Go Podcast Information. Hi, I am Sara, Peter's AI assistant. I want to share some podcasting information from Podnews, the leading podcast news resource, and its author James Cridland. Critical questions you should be asking... Should you (podcast? Why should you podcast? What are the opportunities and issues? How many podcasts are there? How many episodes? Best length? What is 'pod fade'? That's it. Oh, to help you, I will put a link to a great podcast int...

Jon MacDonald | How To Sell More Stuff On The Internet. How To Use Your Noodle To Get The Job Done. | EP: 23

August 05, 2020 15:00 - 24 minutes - 17.1 MB

Jon MacDonald Of the CRO Consultancy The Good On How To Sell More Stuff By Using Science, Data, And Some Common Sense. The Good are masters at conversion rate optimization. Need a definition of conversion rate optimization? Here you go: conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers. Jon talks about the problems facing Internet retailers and his company's solutions. He also gets into what's up with Shopify, ...

Jon MacDonald | How To Sell More Stuff On The Internet. How To Use Your Noodle To Get The Job Done. | EP: 24

August 05, 2020 15:00 - 24 minutes - 17.1 MB

Jon MacDonald Of the CRO Consultancy The Good On How To Sell More Stuff By Using Science, Data, And Some Common Sense. The Good are masters at conversion rate optimization. Need a definition of conversion rate optimization? Here you go: conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers. Jon talks about the problems facing Internet retailers and his company's solutions. He also gets into what's up with Shopify, ...

Advertising and Marketing School | Find That Groovy Life After Advertising | EP: 23

August 03, 2020 11:00 - 2 minutes - 1.89 MB

Is There Life After Advertising? Yes. Many. Here are some thought starters to get those next stage juices flowing. Head over here to read how Tim Ferris and Noah Kagan think that you can start a million-dollar business. LOL, yes this weekend. Want to run a "passive income" business? Well, Pat Flynn is the master who can get you started and rocking. Go to his Smart Passive Income blog for years of how to. Want a comprehensive list of online businesses that you can buy? The well-named Emp...

Michaela Alexis | Learn From A LinkedIn Trainer And Her Over 170,000 Connections | EP: 22

July 30, 2020 13:00 - 32 minutes - 22.5 MB

Michaela Alexis Millennial LinkedIn Trainer and Coach + Espresso Fuelled LinkedIn Learning Instructor + Helping Businesses and Audiences Shine on LinkedIn + Solopreneur = A Super Star LinkedIn coach and guide, even Guru. Oh, and those K-Swiss sneakers named after her. Plus some delightful conversation. Michael Alexis on LinkedIn Watch the video of Michaela introducing the K-Swiss Startup sneaker A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertis...

Priscilla McKinney | How To Market Your Podcast | EP: 021

July 27, 2020 12:00 - 42 minutes - 29.2 MB

Priscilla McKinney is the CEO of Little Bird Marketing and the host of the popular Ponderings From The Perch podcast. Priscilla is a podcasting veteran who gets it. Hear how Pricilla built a podcast program based on having clear business objectives and knowing what her audience wants and needs. No guesswork here. Pricilla's podcast recording and marketing advice includes how to pace yourself, how to leverage social media to amplify the podcast content (going from blog posts to videos to em...

Advertising And Marketing School | Google Page Speed Tests | EP: 20

July 26, 2020 16:00 - 2 minutes - 1.86 MB

Test Your Website Page Speed. Fast Is Good. Here are three tools. There will be more tools and tips coming in Advertising Stories' new section 'advertising and marketing school.' Google PageSpeed Insights.  Google’s Mobile-Friendly Test. If you are like me, over 20% of your website visitors are looking at you on a mobile device then you better make sure that they are digging how fast your website loads. BROWSEO. helps you view any web page like search engines see it. Here is Peter Levi...

Cathy Taylor | How GM's Chevrolet Tahoe Failed At Consumer Generated Media | EP: 19

July 24, 2020 11:00 - 16 minutes - 11.1 MB

Cathy Taylor Discusses How Chevy's Tahoe Totally Screwed Up A Very Early Consumer-Generated Program. Hear how Cathy, of Adweek, discusses this mighty digital fail. Yes, we are going all the way back to a podcast interview I did in 2006 when Chevy made its mess. Here is a New York Times article about the debacle: Chevy Tries a Write-Your-Own-Ad Approach, and The Potshots Fly. Cathy has been a writer on the ad world for, get this: ADWEEK, Advertising Age, Media Post, The Conference Board, a...

Cathy Taylor | Back In 2006 An ADWEEK Editor About How Google Had Plans To Dominate The Advertising World | EP: 18

July 21, 2020 12:00 - 15 minutes - 10.6 MB

Cathy Taylor Predicted The Future Of Google Advertising In This 2006 Podcast Interview. She was right. Cathy talks about the digital ad world as it was in 2006. Do you think that you know where Google came from? Think again. Cathy has been a writer on the ad world for, get this: ADWEEK, Advertising Age, Media Post, The Conference Board, and The Mobile Marketing Association and now... WARC. This is episode one of a two-part series. Cathy Taylor on LinkedIn A nice thing… Feedspot has al...

Peter Levitan | How To Name Your Advertising Agency Using Science | EP: 17

July 17, 2020 13:00 - 17 minutes - 11.8 MB

A company or brand name, especially for an advertising agency name, can make or break you at your launch or over time. This podcast explains how to name a brand. Company and brand naming is both science and art.  The right brand name adds value and drives sales. Here is a blueprint based on naming conventions to get there. Consider whether your advertising name is a: Neologism Current usage word Hybrid Acronym Founder Name Your advertising name can make or break your first impression...

Russ Stoddard | How A Boise Agency Went Global Via Purpose Driven Marketing | Ep: 016

July 14, 2020 11:00 - 29 minutes - 20 MB

Russ Stoddard is president of Oliver Russell a branding agency that elevates the impact of companies striving to do good for people and our planet. Hear him talk about how his agency went global by doing very good stuff. A perfect podcast for today's world. If you are one of the first five to email me at [email protected] I will send you a free copy of his book Rise Up: How To Build A Socially Conscious Business Russ Stoddard On LinkedIn Oliver Russell A nice thing for me… Feedsp...

Linda Gonzales | The Art Of Multicultural Marketing And Fortune 500 Mistakes | EP: 015

July 09, 2020 11:00 - 34 minutes - 23.6 MB

Linda Gonzales is the CEO of Viva Partnership, America's leading multicultural marketing and advertising agency. Listen to how Linda defines multicultural marketing and how to get it done. As you will see, some Fortune 500 companies get it so wrong that I cannot even say how bad it is without having my mother scold me. We also discuss the poor state of inclusivity in today's corporate world. Sad. Linda on LinkedIn Viva Partnership Kmart's Mega Masmaste Mistake Have you been to my web...

Robert Peterson | What's Up With Japan Advertising, Marketing And Sushi | EP: 014

July 06, 2020 11:00 - 29 minutes - 20.6 MB

Robert Peterson / Bob-san Grew Toyota, Saatchi & Saatchi, and Now A Skin Care Brand Plus (!) His Peeps Just Won A Big CES Award. Not your average expat life in Tokyo, Japan. I think that that about says it all until you listen to this episode. If you did listen, arigatōgozaimashita. Bob-san on LinkedIn Bob's Book - Make It Happen On Amazon. Toute Nuit - Please Look Your Best. Oh, and wrinkle-free. Have you been to my website yet to see all the podcasts and my 750+ blog posts?? A nice...

Patrick Peduto | How To Lose An $80 Million Advertising Account Overnight | EP: 013

July 01, 2020 14:00 - 16 minutes - 11.5 MB

Would You Like Your Advertising Agency And TV Commercial On The Front Page Of The New York Times? Not This Executive Creative Director. Not This Time. Let's just start with 1988's The New York Times headline: Cigarette Maker Cuts Off Agency That Made Smoking-Ban TV Ads Patrick Peduto was the ECD and I was the Management Supervisor on Saatchi's Northwest Airlines account. We were just doing our jobs, even super well, when unbeknownst to us, RJR Nabisco simply got pissed off at one of our N...

Bob Hoffman | The Ad Contrarian Talks About How An Ad Agency Should Pitch For New Accounts | EP: 012

June 29, 2020 12:00 - 4 minutes - 3.2 MB

Bob Hoffman Delivers The Ad Contrarian View On How To Pitch For New Advertising Agency Accounts. In this podcast interview, we share the A.I. version of Bob Hoffman's interview with me about the advertising agency pitch process. Bob tells it like it is. The interview is from my extremely best selling book, "The Levitan Pitch. Buy This Book. Win More Pitches." Bob Hoffman is the Chief Aggravation Officer at The Type A Group, and much more. I'll just save some time and let Bob tell you himse...

Bob Hoffman | The Ad Contrarian Talks About How An Ad Agency Should Pitch For New Accounts | EP: 012

June 29, 2020 12:00 - 4 minutes - 3.2 MB

Bob Hoffman Delivers The Ad Contrarian View On How To Pitch For New Advertising Agency Accounts. In this podcast interview, we share the A.I. version of Bob Hoffman's interview with me about the advertising agency pitch process. Bob tells it like it is. The interview is from my extremely best selling book, "The Levitan Pitch. Buy This Book. Win More Pitches." Bob Hoffman is the Chief Aggravation Officer at The Type A Group, and much more. I'll just save some time and let Bob tell you himse...

Satish Krishnamurthy | Actionable Marketing Insights From India's Leading Brand Strategist | EP: 011

June 25, 2020 21:00 - 41 minutes - 28.7 MB

Satish is a Head Of Strategy at Mumbai's Sideways Consulting. He and his teams have grown some of India's and USA's leading brands... and he's helped solve major life and death cultural issues. Not too shabby. With his leading New York (including the fan-favorite Naked) and Mumbai agency background, Syracuse University advertising MBA, and brutally strategic approach, Satish can say that he does just a few things. Here are five: master of human insights; channel-agnostic communications st...

Satish Krishnamurthy | Actionable Marketing Insights From India's Leading Brand Strategist

June 25, 2020 21:00 - 41 minutes - 28.7 MB

Satish is a Head Of Strategy at Mumbai's Sideways Consulting. He and his teams have grown some of India's and USA's leading brands... and he's helped solve major life and death cultural issues. Not too shabby. With his leading New York (including the fan-favorite Naked) and Mumbai agency background, Syracuse University advertising MBA, and brutally strategic approach, Satish can say that he does just a few things. Here are five: master of human insights; channel-agnostic communications st...

Matt Faulk | Want To Win More Webby Awards Than Any Other Agency? | EP: 010

June 22, 2020 12:00 - 43 minutes - 29.9 MB

How Do You Win Webby Awards? Super Strategic Basic 'Agency' And CEO Matt Faulk Are Not Remotely Basic. Here is some insightful inspiration for you and your agency all the way from California. Hear how Basic, a winner, wins notoriety, the trust of leading clients, and the industry...  should help you grow your own agency - and career. Meet Matt Faulk, the CEO of Basic, a multi-office branding & digital design & experience "advertising" agency that works with uber-creative clients like Googl...

Kent Lewis | Small Advertising Agency Journal - How To Beat The Big Agencies | EP: 009

June 17, 2020 13:00 - 35 minutes - 24.2 MB

Kent Lewis - Portland's Digital Agency Anvil Beats The Big Agencies. Listen to how an agency owner drives business, delivers strong digital marketing opinions, and discusses how important community work is. Kent Lewis is the founder and President of Portland's Anvil Media, a small digital advertising agency. "Small" is in many ways a bad definer since Anvil drives large client business better than the mega agencies. Anvil is known for its expertise in delivering analytics, search engine, a...

Rob Walch | Part Two: A Deep Look At The Birth Of Podcasting | EP: 008

June 15, 2020 13:00 - 32 minutes - 22.5 MB

Part Two: Rob Walch of Libsyn and Podcast411 - The Lowdown On The Birth & Growth Of Podcasting In This 2006 Interview. You know this, right? The word Podcast comes from the combination of iPod and broadcast. You know that Apple made podcasting what it is today? You also know that the beauty of podcasting is the instant delivery to your device via an RSS feed.? But, do you really know all of the early history? This episode of Advertising Stories will bring you up to speed. By mid-2006 Rob W...

Don Tolep | How To Overcome Fear And Loathing In Advertising | EP: 007

June 14, 2020 14:00 - 28 minutes - 19.9 MB

Fear Can Be A Great Motivator In The World Of Advertising. Or, It Can Be Debilitating. Pick One. The feeling of "fear" can be a part of everyday life at many advertising agencies. Fear of losing a valuable client; fear of not winning a new business pitch; fear of slow growth; fear of not being able to sell in that great idea; fear for your job or slow career growth... I'll stop there. Fearless Don Tolep discusses advertising agency fear. But more importantly, how to overcome fear to win....

Michael Donahue | The Birth, Life And Death Of L'eggs A Mega Brand |EP: 006

June 12, 2020 12:00 - 19 minutes - 13.5 MB

Michael Donahue Has Many Letters to His Name. DFS, S&S, L'eggs, 4A's, and ANA. Michael Donahue is going to tell us about how a brand can be born, grow to greatness, and die. Nothing is forever in brand land. Michael, an original Mad Men man, has been an Executive Vice President and Board member at Saatchi & Saatchi Advertising; EVP at The Association Of American Advertisers and Senior Director Of The Association Of National Advertisers. He is also the tallest man in advertising. And, if t...

Kathy Valenti | How A Brilliant Advertising Copywriter Became A Fiction Book Author | EP: 005

June 10, 2020 14:00 - 28 minutes - 19.5 MB

How To Go From Advertising Copywriter To Fiction Author Kathy has written advertising copy for mega-brands like Nike, Dr. Martens, Harrah's, and Subway. Her wordsmithing has won numerous awards. But more importantly, it has led her to a life of writing fiction. Kathy, well actually Kathleen Valenti, is the author of Protocol, 39 Winks and As Directed all part of the Maggie O'Malley Mystery Series, published by Henery Press. Our talk covers the skills required to be a powerful copywriter ...

Rob Walch | Predicting The Future Of Podcasting. Was He Right? Spoiler Alert... Yes. | EP: 004

June 08, 2020 15:00 - 14 minutes - 10.3 MB

Rob Walch of Libsyn and Podcast411 Predicted The Future Of Podcasting In This 2006 Interview. He was right. Rob has been a leader in the world of podcasting since 2004. No one knew more about where podcasting was and IS now going than Rob. Rob's podCast411 is where it all started and is worth a visit. If you are a broadcaster, publisher, or listener, Rob's history and insights will help you understand why podcasting is booming. This entertaining conversation was first recorded in 2006 o...

Rob Walch | Predicting The Future Of Podcasting. Was He Right? Spoiler Alert... Yes.

June 08, 2020 15:00 - 14 minutes - 10.3 MB

Rob Walch of Libsyn and Podcast411 Predicted The Future Of Podcasting In This 2006 Interview. He was right. Rob has been a leader in the world of podcasting since 2004. No one knew more about where podcasting was and IS now going than Rob. Rob's podCast411 is where it all started and is worth a visit. If you are a broadcaster, publisher, or listener, Rob's history and insights will help you understand why podcasting is booming. This entertaining conversation was first recorded in 2006 o...

Nancy Berger | The Disrupted History Of Fashion Sales And Marketing | EP: 003

June 04, 2020 15:00 - 35 minutes - 24.6 MB

Nancy Berger Discusses The History Of Fashion Marketing. Has any category been as disrupted as fashion marketing? Not many. Nancy knows. She ran sales and marketing at Calvin Klein, Donna Karan, Valentino, and Dolce & Gabbana. Plus she consulted for Conde Nast. Wow. Today, Nancy runs Grace Group, a leading global fashion marketing consultancy. I talked with Nancy about the past, present, and future of fashion and luxury marketing. We covered magazine advertising, PR, fashion shows, and t...

Nancy Berger | The Disrupted History Of Fashion Sales And Marketing

June 04, 2020 15:00 - 35 minutes - 24.6 MB

Nancy Berger Discusses The History Of Fashion Marketing. Nancy knows. She ran sales and marketing at Calvin Klein, Donna Karan, Valentino, and Dolce & Gabbana. Plus she consulted for Conde Nast. Wow. Today, Nancy runs Grace Group, a leading global fashion marketing consultancy. I talked with Nancy about the past, present, and future of fashion and luxury marketing. We covered magazine advertising, PR, fashion shows, and the move to social media and, importantly, Instagram. Fashion marketi...