Advertising Stories artwork

Kathy Valenti | How A Brilliant Advertising Copywriter Became A Fiction Book Author | EP: 005

Advertising Stories

English - June 10, 2020 14:00 - 28 minutes - 19.5 MB - ★★★★ - 17 ratings
Marketing Business advertising advertising agency ad agency digital marketing business podcast social media marketing podcast marketing gary vaynerchuk wpp Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


How To Go From Advertising Copywriter To Fiction Author

Kathy has written advertising copy for mega-brands like Nike, Dr. Martens, Harrah's, and Subway. Her wordsmithing has won numerous awards. But more importantly, it has led her to a life of writing fiction.

Kathy, well actually Kathleen Valenti, is the author of Protocol, 39 Winks and As Directed all part of the Maggie O'Malley Mystery Series, published by Henery Press.

Our talk covers the skills required to be a powerful copywriter and author. Many of these skills are required to build characters, stories, and hold a reader's attention. Skills that work for both a Nike and a murder mystery series. Kathy's fourth book is in the works.

You can meet Kathy, the copywriter on LinkedIn here. And, Kathleen the fiction writer here.