Cathy Taylor | How GM's Chevrolet Tahoe Failed At Consumer Generated Media | EP: 19

Advertising Stories

English - July 24, 2020 11:00 - 16 minutes - 11.1 MB - ★★★★ - 17 ratings
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Previous Episode: Cathy Taylor | Back In 2006 An ADWEEK Editor About How Google Had Plans To Dominate The Advertising World | EP: 18

Next Episode: Advertising And Marketing School | Google Page Speed Tests | EP: 20

Cathy Taylor Discusses How Chevy's Tahoe Totally Screwed Up A Very Early Consumer-Generated Program.

Hear how Cathy, of Adweek, discusses this mighty digital fail. Yes, we are going all the way back to a podcast interview I did in 2006 when Chevy made its mess.

Here is a New York Times article about the debacle: Chevy Tries a Write-Your-Own-Ad Approach, and The Potshots Fly.

Cathy has been a writer on the ad world for, get this: ADWEEK, Advertising Age, Media Post, The Conference Board, and The Mobile Marketing Association and now... WARC.

This is episode one of a two-part series.

Cathy Taylor on LinkedIn

Cathy's Adweek article

A nice thing… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.