Nancy Berger | The Disrupted History Of Fashion Sales And Marketing

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English - June 04, 2020 15:00 - 35 minutes - 24.6 MB - ★★★★ - 17 ratings
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Nancy Berger Discusses The History Of Fashion Marketing.

Nancy knows. She ran sales and marketing at Calvin Klein, Donna Karan, Valentino, and Dolce & Gabbana. Plus she consulted for Conde Nast. Wow.

Today, Nancy runs Grace Group, a leading global fashion marketing consultancy. I talked with Nancy about the past, present, and future of fashion and luxury marketing. We covered magazine advertising, PR, fashion shows, and the move to social media and, importantly, Instagram. Fashion marketing has been... well, very disrupted.

You will hear about everything from the crazy world of million-dollar runway shows and the slow death of fashion retail to today's leading influencers including the agility of Danielle Bernstein and savvy marketing brands like Doen and Chloe.