A Client Search Consultant Master On How To Win Advertising Agency New Business | EP: 29

Advertising Stories

English - August 25, 2020 16:00 - 42 minutes - 29.5 MB - ★★★★ - 17 ratings
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Brilliant, Actionable Thinking From A leading Advertising Agency Search Consultant

I had the great pleasure of working with Michael Keeshan who was President, COO of Saatchi & Saatchi Advertising New York, global Cheif Strategic Officer of Saatchi and managing director of the agency search firm MagikBox. MagikBox managed Fortune 50 agency searches. um, like AT&T and Novartis.

Michael was always the smartest and funniest guy in the room.

I did this interview in 2006. It covers how advertising, digital, PR agencies, you name it, should manage their business development process and pitches and presentations.

Why 2006? I got into podcasting rather early. here are a couple more rather instructive interviews from 2006.

Podcast genius Rob Walch - Now senior exec at Libsyn, a leading podcast company. There are two interviews in this series.

ADWEEK Editor Kathy Taylor on the future of digital marketing - There are two interviews in this series.