Peter Levitan | How To Name Your Advertising Agency Using Science | EP: 17

Advertising Stories

English - July 17, 2020 13:00 - 17 minutes - 11.8 MB - ★★★★ - 17 ratings
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Previous Episode: Russ Stoddard | How A Boise Agency Went Global Via Purpose Driven Marketing | Ep: 016

Next Episode: Cathy Taylor | Back In 2006 An ADWEEK Editor About How Google Had Plans To Dominate The Advertising World | EP: 18

A company or brand name, especially for an advertising agency name, can make or break you at your launch or over time. This podcast explains how to name a brand. Company and brand naming is both science and art.

The right brand name adds value and drives sales. Here is a blueprint based on naming conventions to get there.

Consider whether your advertising name is a:

NeologismCurrent usage wordHybridAcronymFounder Name

Your advertising name can make or break your first impression.

How To Name Your Advertising Agency Article.

Leading Independent Agencies.

TheNetworkOne

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.