Rob Walch | Part Two: A Deep Look At The Birth Of Podcasting | EP: 008

Advertising Stories

English - June 15, 2020 13:00 - 32 minutes - 22.5 MB - ★★★★ - 17 ratings
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Previous Episode: Don Tolep | How To Overcome Fear And Loathing In Advertising | EP: 007

Next Episode: Kent Lewis | Small Advertising Agency Journal - How To Beat The Big Agencies | EP: 009

Part Two: Rob Walch of Libsyn and Podcast411 - The Lowdown On The Birth & Growth Of Podcasting In This 2006 Interview.

You know this, right? The word Podcast comes from the combination of iPod and broadcast. You know that Apple made podcasting what it is today? You also know that the beauty of podcasting is the instant delivery to your device via an RSS feed.? But, do you really know all of the early history? This episode of Advertising Stories will bring you up to speed.

By mid-2006 Rob Walch had already recorded 149 episodes on his popular podcast411 show. He also knew more about podcasting than anyone in the industry, still is, and he is brutally articulate in this 2006 interview.

One interesting point rob makes is that today's politicians should use podcasting to get their message out. Podcasting is free; it is not controlled by the FCC; it can be any length and is very personal. It is 2020... where are the political podcasts? No, not the ranting shows. The shows from the candidates themselves.

This entertaining and informative conversation was first recorded in 2006 on my advertising agency's podcast series, The 360 View. I had just started a marketing podcast, a bit early, but knew that I needed Rob's perspective on this burgeoning communication platform. He was right then and continues to be an industry visionary.

Rob has been a leader in the world of podcasting since 2004. No one knew more about where podcasting was and IS now going than Rob. Rob's podCast411 is where it all started and is worth a visit. If you are a broadcaster, publisher, or listener, Rob's history and insights will help you understand why podcasting is booming.

Make sure you meet Rob on LinkedIn -- plus he is now VP of Podcaster Relations at Libsyn. There will soon be a follow-up episode. Stay tuned.

Check out Part One: Rob Walch | Predicting The Future Of Podcasting. Was He Right? Spoiler Alert... Yes. | EP: 004

A nice thing for me... Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.