Advertising Stories
54 episodes - English - Latest episode: over 2 years ago - ★★★★ - 17 ratingsPeter Levitan’s Advertising Stories delivers unvarnished, funny, even battle sagas from glib advertising agency creative directors, account managers, media geniuses, and even big brand client marketers. We’ll talk about creating ads; trying to sell them; not selling them; making the logo bigger; my dad likes his idea better; how I lost that account; how I got that ad job; plus ad agency expense account hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines' comforting, “Good Luck.” Join Advertising Stories every week for an off-the-rails conversation with the advertising and marketing world’s experts.
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Episodes
Adidas & Saatchi | The Worst New Business Presentation Ever | EP: 002
May 27, 2020 20:00 - 11 minutes - 7.93 MBAdidas - The Worst New Business Presentation Ever This is one of the worst advertising stories I've ever participated in. In the early 1990s, I was the European Bussiness Development Director in Saatchi & Saatchi Advertising Worldwide's London office. One day Maurice Saatchi asked me to run a pitch for the global Adidas account. We had everything working for us. Maurice and Charles Saatchi, a team of London's best creatives, an Adidas CEO who loved us, the support of Adidas America. Unfor...
Adidas & Saatchi | The Worst New Business Presentation Ever
May 27, 2020 20:00 - 11 minutes - 7.93 MBAdidas - The Worst New Business Presentation Ever This is one of the worst advertising stories I've ever participated in. In the early 1990s, I was the European Bussiness Development Director in Saatchi & Saatchi Advertising Worldwide's London office. One day Maurice Saatchi asked me to run a pitch for the global Adidas account. We had everything working for us. Maurice and Charles Saatchi, a team of London's best creatives, an Adidas CEO who loved us, the support of Adidas America. Unfor...
Intro To Advertising Stories
May 21, 2020 19:00 - 2 minutes - 1.45 MBPeter Levitan’s Advertising Stories delivers unvarnished stories from glib advertising agency creative directors, account managers, CEOs, media geniuses, and even agency big brand clients. We’ll talk about creating ads, trying to sell them, not selling them, making the logo bigger, my dad likes this idea better, how I lost that account, plus ad agency hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really importan...
Intro To Advertising Stories | EP: 001
May 21, 2020 19:00 - 2 minutes - 1.45 MBPeter Levitan’s Advertising Stories delivers unvarnished stories from glib advertising agency creative directors, account managers, CEOs, media geniuses, and even agency big brand clients. We’ll talk about creating ads, trying to sell them, not selling them, making the logo bigger, my dad likes this idea better, how I lost that account, plus ad agency hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really importan...