Latest Tmp Podcast Episodes
120 | Customer-centric marketing: Being distinctive in B2B Tech
The Tech Marketing Podcast - July 03, 2024 04:00 - 50 minutes ★★★★★ - 1 ratingHave a great point of view to add? Send us a text with your thoughts! How can being meaningfully different establish a brand’s presence in a competitive industry? This week, host Jon Busby is joined by Bea Whelan, who brings a wealth of experience from her role at Sage. Alongside her, Debbie C...
CAT Episode 177 - Leon Medica (LeRoux)
Sittin' in with the CAT - June 28, 2024 13:12 - 29 minutes ★★★★★ - 1 ratingLeon Medica, bassist and producer of LeRoux, co-founded the band in 1977. Throughout the years the band was featured on music television shows including Solid Gold, The Midnight Special and Don Kirshner's Rock Concert. They had 7 songs land on Billboard's Top 100 chart. Leon won an American M...
119 | Navigating the Crossroads of Creativity and Customer Insight in ABM
The Tech Marketing Podcast - June 19, 2024 11:00 - 25 minutes ★★★★★ - 1 ratingHave a great point of view to add? Send us a text with your thoughts! Jon Busby and Minaz Tejani are joined by Nickie McDade, Marketing Director of Account Based Marketing (ABM) at the London Stock Exchange Group. They explore how creativity and customer insights intersect to shape effective ...
CAT Episode 176 - John Cafferty and the Beaver Brown Band
Sittin' in with the CAT - June 14, 2024 14:45 - 28 minutes ★★★★★ - 1 ratingJohn Cafferty and the Beaver Brown Band hit their stride in the early and mid-1980's with four Top 10 songs. Many people know the band from the tremendous success of the Eddie and The Cruisers movie soundtrack. Throughout the years, that band had 11 singles land on the music charts. Multi-awa...
118 | Strategic partnering for optimal ROI
The Tech Marketing Podcast - June 05, 2024 04:00 - 48 minutes ★★★★★ - 1 ratingHave a great point of view to add? Send us a text with your thoughts! On this week's podcast, we're joined by James Houselander, Director EMEA Marketing HPE Aruba Networking and Amanda Fitzgerald, Head of Global Distribution and Marketing, as they discuss unlocking the value of strategic partne...
CAT Episode 175 - Franke and the Knockouts
Sittin' in with the CAT - May 30, 2024 19:40 - 30 minutes ★★★★★ - 1 ratingFranke Previte formed Franke and the Knockouts in 1980, who had three Top 40 singles and two Top 50 albums. Franke co-wrote music for the hit soundtrack Dirty Dancing featuring the Academy Award winning "The Time of my Life." He also co-wrote "Hungry Eyes," which was a #1 U.S. Adult Contempora...
Is it time to incentivise field marketers?
The Tech Marketing Podcast - May 21, 2024 16:00 - 36 minutes ★★★★★ - 1 ratingHave a great point of view to add? Send us a text with your thoughts! Today, we're joined by Lisa Gilbert, VP Global Marketing, Kyndryl and Ari Sheinkin, VP Global Demand, IBM. The episode focuses on the new evolution of marketing: incentivising field marketers. Rarely spoken about, and even...
117 | Is it time to incentivise field marketers?
The Tech Marketing Podcast - May 21, 2024 16:00 - 36 minutes ★★★★★ - 1 ratingHave a great point of view to add? Send us a text with your thoughts! Today, we're joined by Lisa Gilbert, VP Global Marketing, Kyndryl and Ari Sheinkin, VP Global Demand, IBM. The episode focuses on the new evolution of marketing: incentivising field marketers. Rarely spoken about, and even...
CAT Episode 174 - Jeff "Skunk" Baxter: Part 2
Sittin' in with the CAT - May 16, 2024 11:17 - 31 minutes ★★★★★ - 1 ratingIn Part 2 of our interview and feature with the phenominal Jeff "Skunk" Baxter, we focus on his years with Steely Dan and talk about the multi-Grammy award winning album (Minute by Minute) by The Doobie Brothers. We'll also get Jeff's insights on his awesome solo album Speed of Heat and dive in...
116 | Boost GTM success with partner-integrated product marketing
The Tech Marketing Podcast - May 08, 2024 13:00 - 1 hour ★★★★★ - 1 ratingHave a great point of view to add? Send us a text with your thoughts! How to get partners to become ambassadors for your product. Join this week's podcast alongside Shannon McCarty-Caplan, Director of Sales and Chief of Staff at Red Hat and Amanda Fitzgerald, Head of Global Distribution and Ma...
CAT Episode 173 - Jaimoe (Allman Brothers Band)
Sittin' in with the CAT - April 26, 2024 13:30 - 32 minutes ★★★★★ - 1 ratingJai Johanny Johanson aka Jaimoe is the only living original member of the Allman Brothers Band, that was formed in 1969. During his illustrious career he was also a member of Sea Level. Jaimoe presently leads a jazz-rock group called Jaimoe's Jasssz Band. In 1995, he was inducted in the Rock ...
115 | Data-driven strategies to maximise your marketing budget
The Tech Marketing Podcast - April 24, 2024 04:00 - 40 minutes ★★★★★ - 1 ratingHave a great point of view to add? Send us a text with your thoughts! How can you leverage your data to make informed marketing decisions? Join Tony Condi, Sr Director of Global Portfolio and Brand Marketing at Zebra Technologies on the podcast this week. With a fascinating career trajectory, ...
CAT Episode 172 - Don Dokken (Dokken)
Sittin' in with the CAT - April 12, 2024 13:12 - 31 minutes ★★★★★ - 1 ratingDon Dokken launched Dokken in 1978. The Grammy nominated band has had three Platinum albums and ten Top 40 hits on Billboard's Mainstream Rock charts. Their latest studio release is 2023's Heaven Comes Down. Multi-award winning program director Ray White caught up with Don in November of 2012...
114 | Building high growth partnerships
The Tech Marketing Podcast - April 10, 2024 04:00 - 33 minutes ★★★★★ - 1 ratingHave a great point of view to add? Send us a text with your thoughts! Unlock the Secrets to Successful B2B Partnerships and Growth In this episode of the Tech Marketing Podcast, host Jon Busby is joined by Ashley Eikenberry, Director of Global Alliances and Channel Marketing at ServiceNow. Wi...
113 | Building brand affinity with trust signals
The Tech Marketing Podcast - March 27, 2024 05:00 - 52 minutes ★★★★★ - 1 ratingHave a great point of view to add? Send us a text with your thoughts! If you're looking to build trust with your customers, this is the episode for you. Today Jon Busby and Harry Radcliffe are joined by fellow podcast host of Niche Pursuits, Jared Bauman. This conversation dives into how you...
CAT Epiosde 171 - Paul Nelson (Johnny Winter)
Sittin' in with the CAT - March 25, 2024 15:33 - 29 minutes ★★★★★ - 1 ratingPaul Nelson, a guitarist/record producer/songwriter won a Grammy award for Best Blues Album in 2015 for Johnny Winter's Step Back release. Paul's played with the elite guitarists in the world and was a phenomenal guitarist himself. He produced albums and toured with Johnny Winter for several y...
112 | Building trust with the C-Suite by speaking their language
The Tech Marketing Podcast - March 13, 2024 05:00 - 55 minutes ★★★★★ - 1 ratingHave a great point of view to add? Send us a text with your thoughts! Andy Barraclough, Head of Marketing for UK and Ireland at SAP, joins us on the sofa for this week's episode of The Tech Marketing Podcast. Our host and CTO, Jon Busby is also joined by Claire Davidson - Twogethers Executive ...
CAT Episode 170 - Fred LeBlanc (Cowboy Mouth)
Sittin' in with the CAT - March 12, 2024 10:35 - 29 minutes ★★★★★ - 1 ratingFred LeBlanc is a co-founder of Cowboy Mouth, a Louisiana band formed in 1990. Along with drumming, he's the vocalist for the band too. Throughout the years the band has performed for over 10 million people. Before forming Cowboy Mouth, Fred was in the "cowpunk" band Dash Rip Rock. Multi-awa...
111 | Leveraging data to boost your channel strategy
The Tech Marketing Podcast - February 28, 2024 05:00 - 51 minutes ★★★★★ - 1 ratingHave a great point of view to add? Send us a text with your thoughts! Drive change; own your data challenges. This week, we're bringing you a special episode as we're joined by two of our own; John Breedon, Director of DataOps & Performance and Seb Tyack, Managing Director of Channel Solution...
Leveraging data to boost your channel strategy
The Tech Marketing Podcast - February 28, 2024 05:00 - 51 minutes ★★★★★ - 1 ratingDrive change; own your data challenges. This week, we're bringing you a special episode as we're joined by two of our own; John Breedon, Director of DataOps & Performance and Seb Tyack, Managing Director of Channel Solutions. We discuss owning your channel data strategy, and how you can get ...
CAT Episode 169 - Better Than Ezra
Sittin' in with the CAT - February 20, 2024 16:55 - 28 minutes ★★★★★ - 1 ratingBetter Than Ezra was formed in 1988 in Louisiana. Their first major label album, Deluxe, went Platinum. Throughout the years a dozen of their singles have landed on the charts. Multi-award winning program director, Ray White, caught up with co-founders Kevin Griffin and Tom Drummond backstage...
110 | What Sales leadership really want from Marketers
The Tech Marketing Podcast - February 14, 2024 05:00 - 45 minutes ★★★★★ - 1 ratingHave a great point of view to add? Send us a text with your thoughts! This week, we're joined on the podcast by Chelsea Gaspard, Director of AMS Enterprise at Veritas and our Executive Client Director, Minaz Tejani. Today we dive into the marketing/sales dynamic. What exactly do sales want ...
CAT Episode 168 - Russ Kunkel (The Immediate Family)
Sittin' in with the CAT - February 10, 2024 14:30 - 29 minutes ★★★★★ - 1 ratingRuss Kunkel is one of the most sought after drummers in the world. A renowned session player, he has recorded or performed for the likes of Jimmy Buffett, CS&N, Stevie Nicks, Carole King, Dan Fogelberg and many more superstars in the music industry. He's produced nearly two dozen albums, too! ...
109 | From CPG to B2B: Exploring the modern marketing landscape
The Tech Marketing Podcast - January 31, 2024 05:00 - 41 minutes ★★★★★ - 1 ratingHave a great point of view to add? Send us a text with your thoughts! Aspiring CMOs, listen up! This podcast episode will be the most valuable content you consume this week. Join host Jon Busby and guest Siew Ting Foo, Global Head of Brand and Insights at HP, for an episode jam-packed with in...
CAT Episode 167 - Jeff "Skunk" Baxter
Sittin' in with the CAT - January 24, 2024 18:33 - 32 minutes ★★★★★ - 1 ratingJeff "Skunk" Baxter is one of the elite guitarists today. He was inducted into the Rock and Roll Hall of Fame as a member of The Doobie Brothers. His career on the national scene was launched in 1968 as a member of Ultimate Spinach. In 1972, Skunk became a founding member of Steely Dan, playi...
108 | Nailing marketing effectiveness in 2024
The Tech Marketing Podcast - January 17, 2024 05:00 - 49 minutes ★★★★★ - 1 ratingHave a great point of view to add? Send us a text with your thoughts! This episode sees James Houselander, Director of EMEA Marketing for HPE Aruba Networking, on the mic for a journey into marketing effectiveness. The buzzword of this episode is opportunity. Whether you're working in a large...
CAT Episode 166 - Humble Pie
Sittin' in with the CAT - January 14, 2024 14:26 - 30 minutes ★★★★★ - 1 ratingHumble Pie came together in 1969 led by Steve Marriott and Peter Frampton. Many regarded the band as the first supergroup in rock music. Throughout the years the band has experienced numerous changes. The current group is still led by originial member Jerry Shirley including members with impr...
107 | Sustainability in media services
The Tech Marketing Podcast - January 03, 2024 00:00 - 43 minutes ★★★★★ - 1 ratingHave a great point of view to add? Send us a text with your thoughts! Are you applying a sustainable mindset to your media practices? If not, the time to start is most definitely now. Abigail Borsberry, Head of Audience at Encore, joins us on The Tech Marketing Podcast to discuss how to do j...
CAT Episode 165 - Ivan Neville
Sittin' in with the CAT - December 26, 2023 16:18 - 31 minutes ★★★★★ - 1 ratingIvan Neville, son of Aaron Neville and nephew of the other Neville Brothers, has been on the national music scene since 1983. You'll find him on albums by his band Dumpstaphunk, his Dad, The Neville Brothers, Bonnie Raitt, The Rolling Stones and many others. Ivan is a multi-instrumentalist, si...
106 | Applying AI: Practical insights from a Tech Marketer
The Tech Marketing Podcast - December 20, 2023 05:00 - 1 hour ★★★★★ - 1 ratingHave a great point of view to add? Send us a text with your thoughts! This week we're joined by Beth Redpath Katz, Global Director of Integrated Demand at VMware. Beth has worked on some fascinating projects. This episode, she walks us through how VMware transformed a legacy Salesforce system...