111 | Leveraging data to boost your channel strategy

The Tech Marketing Podcast

English - February 28, 2024 05:00 - 51 minutes - 35.1 MB - ★★★★★ - 1 rating
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Previous Episode: 110 | What Sales leadership really want from Marketers

Next Episode: 112 | Building trust with the C-Suite by speaking their language

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Drive change; own your data challenges.

This week, we're bringing you a special episode as we're joined by two of our own; John Breedon, Director of DataOps & Performance and Seb Tyack, Managing Director of Channel Solutions.

We discuss owning your channel data strategy, and how you can get your data to do the heavy lifting to supercharge your channel success.

Why is data a key part of channel success? As a vendor, what data should you be prioritising?How to tell if your programs are performing for your channel?

And so many more insightful topics beyond these questions too.