112 | Building trust with the C-Suite by speaking their language

The Tech Marketing Podcast

English - March 13, 2024 05:00 - 55 minutes - 38.2 MB - ★★★★★ - 1 rating
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Previous Episode: 111 | Leveraging data to boost your channel strategy

Next Episode: 113 | Building brand affinity with trust signals

Andy Barraclough, Head of Marketing for UK and Ireland at SAP, joins us on the sofa for this week's episode of The Tech Marketing Podcast. Our host and CTO, Jon Busby is also joined by Claire Davidson - Twogethers Executive Strategy Director.

This episode is chock full of insights from Andy's extensive career - the kind of episode where it's near impossible to choose your favourite snippet.

We discuss topics including:

The impact of the changing B2B buyer journey on marketingWhat the optimal position is for regional vs global marketing teamsHow marketers should be communicating both internally and externally

There are so many more key moments to this episode. So grab a cuppa, and put a few moments aside to tune in.