108 | Nailing marketing effectiveness in 2024
The Tech Marketing Podcast
English - January 17, 2024 05:00 - 49 minutes - 34.1 MB - ★★★★★ - 1 ratingMarketing Business Technology twogether marketing advertising technology b2b tmp ttmp tech Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 107 | Sustainability in media services
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This episode sees James Houselander, Director of EMEA Marketing for HPE Aruba Networking, on the mic for a journey into marketing effectiveness.
The buzzword of this episode is opportunity. Whether you're working in a large or small organisation, how can you harness the opportunities presented and make an impact?
With 95% of HPE Aruba Networking's business going through the channel, there are also some brilliant insights into how James utilises their partner ecosystem in his broader marketing strategy.
In this episode, we dig down into the details of:
Being agile in a small vs large organisation Justifying risk to create new opportunitiesChanging perceptions of marketing across the business - especially with Sales.Tune in now, wherever you get your podcasts.