107 | Sustainability in media services

The Tech Marketing Podcast

English - January 03, 2024 00:00 - 43 minutes - 29.9 MB - ★★★★★ - 1 rating
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Previous Episode: 106 | Applying AI: Practical insights from a Tech Marketer

Next Episode: 108 | Nailing marketing effectiveness in 2024

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Are you applying a sustainable mindset to your media practices?

If not, the time to start is most definitely now.

Abigail Borsberry, Head of Audience at Encore, joins us on The Tech Marketing Podcast to discuss how to do just that.

Sustainability in marketing isn't just about the content created or having a circular business model. Marketers must now also think further to the 'scope 3' aspects to their work, like the adtech they're using.

On this episode, we dig down into the details of

Measuring emissions associated with marketing campaigns How to build a campaign that is more sustainableWhy you must start measuring your outputs asap.

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