Is it time to incentivise field marketers?

The Tech Marketing Podcast

English - May 21, 2024 16:00 - 36 minutes - 25.4 MB - ★★★★★ - 1 rating
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Today, we're joined by Lisa Gilbert, VP Global Marketing, Kyndryl and Ari Sheinkin, VP Global Demand, IBM.

The episode focuses on the new evolution of marketing: incentivising field marketers. Rarely spoken about, and even more infrequently executed. So, Lisa, Ari - welcome to the podcast!