114 | Building high growth partnerships
The Tech Marketing Podcast
English - April 10, 2024 04:00 - 33 minutes - 23.1 MB - ★★★★★ - 1 ratingMarketing Business Technology twogether marketing advertising technology b2b tmp ttmp tech Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Unlock the Secrets to Successful B2B Partnerships and Growth
In this episode of the Tech Marketing Podcast, host Jon Busby is joined by Ashley Eikenberry, Director of Global Alliances and Channel Marketing at ServiceNow.
With a storied career spanning high-growth companies like Sun Microsystems, NetApp, MuleSoft, and ServiceNow, Ashley shares her rich experiences and the key to forging successful partnerships in the tech industry.
Key topics covered in this episode include:
How to identify high-growth and valuable partnership opportunitiesEstablishing the balance between people, process, and partnersWhy flexibility is so key to success when it comes to partner successTune in now, wherever you get your podcasts: