Latest Technology marketing Podcast Episodes
Survey Results: How European Engineers Seek Information and Make Technical Buying Decisions
Content Marketing, Engineered Podcast | TREW Marketing - December 07, 2023 16:00 - 41 minutes ★★★★★ - 19 ratingsIn this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report "Decoding Engineering Preferences." The research is based on a survey of over 1,200 engineers and technical professionals across Europe and covers a broad range of topics, i...
Become a Better Technical Writer with the Content Writing, Engineered Course
Content Marketing, Engineered Podcast | TREW Marketing - November 30, 2023 16:00 - 30 minutes ★★★★★ - 19 ratingsEvery year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills. This year, two TREW Crew members participated in the course. We talk about their experience in this episode. The Content Writing, Engineered cours...
98. Series 3 | Episode 13. 5 Ways to Safely Leverage AI in B2B Content Marketing, with Giuseppe Caltabiano, VP of Marketing at Rock Content
Market Mentors - November 21, 2023 07:00 - 35 minutes ★★★★★ - 1 ratingWith the current correction in the B2B technology market, finding the right balance between creativity and efficiency is crucial for success. This is especially true for B2B content marketers, who are seeking innovative ways to engage their target audience while optimising their resources. One ...
98. Series 3 | Episode 13. 5 Ways to Safely Leverage AI in B2B Content Marketing
Market Mentors - November 21, 2023 07:00 - 35 minutes ★★★★★ - 1 ratingWith the current correction in the B2B technology market, finding the right balance between creativity and efficiency is crucial for success. This is especially true for B2B content marketers, who are seeking innovative ways to engage their target audience while optimising their resources. One ...
The Keys to Successful Sales Enablement with Pam Didner
Content Marketing, Engineered Podcast | TREW Marketing - November 16, 2023 16:00 - 41 minutes ★★★★★ - 19 ratingsA comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated marketing and the strategy behind successful sales enablement. Pam Didner has an impressive career history, which includes various roles at Intel, becomin...
Staying Top-of-Mind During the Technical Buyer’s Journey
Content Marketing, Engineered Podcast | TREW Marketing - November 09, 2023 16:00 - 35 minutes ★★★★★ - 19 ratingsMary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her pipeline. Mary Keough is a seasoned marketer both in the SaaS and industrial marketing space and shares insightful marketing tips to her more than ...
How Manufacturers Can Forge a Winning Relationship with Their Distributors
Content Marketing, Engineered Podcast | TREW Marketing - November 02, 2023 15:00 - 33 minutes ★★★★★ - 19 ratingsManufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However, there is a huge communication gap between what marketing thinks the end customer wants and what the distributor knows they want. This week's episode...
2024 Marketing Planning with Eddie Saunders Jr: Advertising, Comarketing, and Developing Empathy
Content Marketing, Engineered Podcast | TREW Marketing - October 26, 2023 15:00 - 24 minutes ★★★★★ - 19 ratingsWendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power or comarketing, empathy in developing sales enablement, and more. 2024 is looming just a few short months away! As marketers, it's time to think about updating our strategies for the ...
97. Series 3 | Episode 12. How to Create Content to Engage the C-Suite, with Rin Hamburgh, Founder of RH&Co
Market Mentors - October 24, 2023 06:00 - 33 minutes ★★★★★ - 1 ratingIn competitive markets, how can you use expertise-based positioning to help you create content that engages your audience? In this podcast, we catch up with Rin Hamburgh, a former journalist and experienced copywriter, to discuss research that her agency has conducted into what the C-suite rea...
Everything You Need to Know About the 2024 Industrial Marketing Summit
Content Marketing, Engineered Podcast | TREW Marketing - October 19, 2023 15:00 - 23 minutes ★★★★★ - 19 ratingsThe hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit. The Industrial Marketing Summit is shaping up to be a can't-miss event on any industrial marketer's calendar. Wendy Covey, Joe Sullivan, and Adam Beck go...
Marketing in Electronics Manufacturing: Pro Tips from Sannah Vinding
Content Marketing, Engineered Podcast | TREW Marketing - October 12, 2023 15:00 - 23 minutes ★★★★★ - 19 ratingsWendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components, about how she humanizes the brand, excels at thought leadership, and provides valuable content to her sales and distribution teams. In electronics manufacturing, theres always so much to do - esp...
Valuable Takeaways from Content Marketing World 2023
Content Marketing, Engineered Podcast | TREW Marketing - October 05, 2023 15:00 - 49 minutes ★★★★★ - 19 ratingsMorgan and Wendy recap their epic week at Content Marketing World 2023! Wendy Covey and Morgan Norris were in Washington D.C. last week to attend and share their own expertise at Content Marketing Institute's annual Content Marketing World conference. Resources Connect with Morgan on Link...
How Industrial Marketers Adapt to Reach Technical Buyers of All Ages
Content Marketing, Engineered Podcast | TREW Marketing - September 28, 2023 15:00 - 45 minutes ★★★★★ - 19 ratingsThe state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts. On this week's episode of Content Marketing, Engineered, I spoke with Nikki Gonzales, Head of Partnerships at QuoteBeam and host of the Automa...
96. Series 3 | Episode 11. How Marketers Can Leverage SDR’s to Drive Pipeline with Catarina Hoch, VP of Global Marketing at Operatix
Market Mentors - September 26, 2023 06:00 - 38 minutes ★★★★★ - 1 ratingMarketers play a crucial role in generating leads, raising brand awareness, and ultimately fueling the sales engine. One often overlooked resource that marketers can leverage to maximise their pipeline is the use of sales development representatives (SDRs). And in today’s podcast, we will explor...
INBOUND23 Recap - New Tools and AI Tips from HubSpot's Annual Conference
Content Marketing, Engineered Podcast | TREW Marketing - September 21, 2023 15:00 - 33 minutes ★★★★★ - 19 ratingsSenior Inbound Specialists Kara Moon and Kasey Tyring share the highlights of what they learned from INBOUND23, HubSpot's annual marketing conference. HubSpot's annual INBOUND conference is something we look forward to every year and this year, Senior Inbound Specialists Kara Moon and Kasey T...
How to Turn the Knowledge of Your SMEs into Exceptional Content
Content Marketing, Engineered Podcast | TREW Marketing - September 14, 2023 15:00 - 24 minutes ★★★★★ - 19 ratingsOur content specialist, Jamie Tokarz is the master of creating exceptional content out of your Service Matter Experts. With more than 16 years' experience, she shares how she does it. She is a star writer that produces amazing content and all her clients love her and love working with her...w...
B2B Email Marketing Tips That Actually Work with Jay Schwedelson
Content Marketing, Engineered Podcast | TREW Marketing - September 07, 2023 15:00 - 29 minutes ★★★★★ - 19 ratingsHe's a crowd favorite at HubSpot's Inbound conference, now he's here to share his latest tips in B2B email marketing. Are you banging your head on your keyboard thinking your attempts at reaching your audience via email is fruitless? We get it, B2B email marketing can seem like you're getting...
95. Series 3 | Episode 10. Mastering Localised Marketing in the B2B Tech Sector, with Lisa Vecchio, Global Vice President, Integrated Marketing at Aircall
Market Mentors - September 06, 2023 06:00 - 26 minutes ★★★★★ - 1 ratingIn today's global marketplace, the concept of localised marketing has become increasingly important for B2B tech companies. But what exactly is localised marketing? And how can it help companies succeed in a highly competitive industry? In this podcast, I explore the benefits of localised mark...
How to Create Kick-Ass Presentations
Content Marketing, Engineered Podcast | TREW Marketing - August 31, 2023 15:00 - 29 minutes ★★★★★ - 19 ratingsSay goodbye to death-by-powerpoint! Richard Goring shares his top presentation tips. Richard Goring is a director at Bright Carbon, a content creation company producing anything where visually storytelling is useful such as presentations, explainer videos, infographics, etc. With years of expe...
The Power of Integrated Data Across Marketing, Sales, Distribution, and Beyond
Content Marketing, Engineered Podcast | TREW Marketing - August 24, 2023 15:00 - 45 minutes ★★★★★ - 19 ratingsJohn Joyce joins us to share how integrating data across departments, distributors, and countries can really work. John Joyce is one of those unique marketers that have worked on both sides of the business, within a marketing agency and in an internal marketing department. His career is impress...
Summer 2023 Update
Market Mentors - August 22, 2023 06:00 - 4 minutes ★★★★★ - 1 ratingA short update from us here at Market Recruitment.
MozCon 2023 Recap: Doubling down on building authority and brand recognition for SEO
Content Marketing, Engineered Podcast | TREW Marketing - August 17, 2023 15:00 - 40 minutes ★★★★★ - 19 ratingsErin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy. Erin More, TREW's Account Director, attended MozCon this year to bring back all the latest industry news on Search Engine Optimization (SEO). If you're a marketer or a practitioner of SEO speci...
How Industrial Marketers Approach Influencers, Storytelling, Video, and Personal Brands
Content Marketing, Engineered Podcast | TREW Marketing - August 10, 2023 15:00 - 25 minutes ★★★★★ - 19 ratingsIn the industrial marketing space, we have a lot of catching up to do. Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses modern marketing strategies to gain an edge over the competition. Jordan Yates holds a unique title as a "Marketing Engineer," combining her...
94. Series 3 | Episode 9. Turning Data into Demand for B2B Marketers, with John Webb, the Founder and CEO of Get2Growth
Market Mentors - August 08, 2023 06:00 - 33 minutes ★★★★★ - 1 ratingIn the digital age, data is king. And for B2B marketers, this treasure trove of information holds the key to unlocking new opportunities and driving demand. But how exactly can data be used to achieve these goals? In this podcast, I talk to John Webb, Founder and CEO of Get2Growth, about the...
MAICON Recap: How Marketers are Embracing the Evolving AI Landscape
Content Marketing, Engineered Podcast | TREW Marketing - August 03, 2023 15:00 - 48 minutes ★★★★★ - 19 ratingsWhat a head-spinning time we had at this year's Marketing AI Conference (MAICON). We're distilling everything we learned - with practical examples of how marketers are utilizing AI - in this week's episode of Content Marketing, Engineered. At TREW Marketing, we are no strangers to the power ...
93. Series 3 | Episode 8. How to Build a B2B Website That Generates Leads, with Sam Dunning, Co-Owner of Web Choice
Market Mentors - July 25, 2023 06:00 - 33 minutes ★★★★★ - 1 ratingIn today's digital age where buyers are more informed, a well-designed and optimised website can be a powerful tool to attract and convert potential customers for your B2B tech business. But where do you start? In this podcast, I talk to Sam Dunning, Co-Owner at Web Choice about the key step...
The Marketing Boost - Quick Wins to Get You Out of Your Mid-Year Slump
Content Marketing, Engineered Podcast | TREW Marketing - July 20, 2023 15:00 - 28 minutes ★★★★★ - 19 ratingsWe've hit the half-way mark of 2023! Here are a few strategies to boost demand, unify sales and marketing, and earn quick wins for your marketing efforts. As we enter the second half of the year, it's easy to get overwhelmed with all that's left to accomplish - especially this year when ther...
How to Tackle a Manufacturing Website Redesign as a Solo Marketer
Content Marketing, Engineered Podcast | TREW Marketing - July 13, 2023 15:00 - 23 minutes ★★★★★ - 19 ratingsWorking in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign. On this week's episode of Content Marketing Engineered, I had the pleasure of hanging out with Amanda Dinauer. Amanda is one impressive marketer. She is the Marketing Directo...
92. Series 3 | Episode 7. How to Turn Your Long-Form Content Into Short-Form Gold, with Anthony Leung, Founder of Mean Write Hook
Market Mentors - July 11, 2023 06:00 - 29 minutes ★★★★★ - 1 ratingIn today's fast-paced world, attention spans are shrinking, and the demand for quick and easily consumable content is on the rise. As a result, many companies are turning their long-form content into short-form content to cater to these changing preferences. But how? So in this podcast, I tal...
91. Series 3 | Episode 6. How AI Is Changing Marketing, with Ian Macleod, CMO at SALESmanago
Market Mentors - June 27, 2023 06:00 - 30 minutes ★★★★★ - 1 ratingArtificial intelligence (AI) is transforming the world as we know it, and marketing is no exception. From optimising online ads to creating content, AI is revolutionising how companies can reach their target audience more effectively. And in this podcast, I talk to Ian Macleod, CMO at SALESmana...
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