Content Marketing, Engineered Podcast | TREW Marketing artwork

Survey Results: How European Engineers Seek Information and Make Technical Buying Decisions

Content Marketing, Engineered Podcast | TREW Marketing

English - December 07, 2023 16:00 - 41 minutes - 28.8 MB - ★★★★★ - 19 ratings
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In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report "Decoding Engineering Preferences." The research is based on a survey of over 1,200 engineers and technical professionals across Europe and covers a broad range of topics, including search behavior, the use of AI tools, content preferences, and most valued marketing channels.