How to Tackle a Manufacturing Website Redesign as a Solo Marketer

Content Marketing, Engineered Podcast | TREW Marketing

English - July 13, 2023 15:00 - 23 minutes - 16.3 MB - ★★★★★ - 19 ratings
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Working in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign.

On this week's episode of Content Marketing Engineered, I had the pleasure of hanging out with Amanda Dinauer. Amanda is one impressive marketer. She is the Marketing Director for three brands: LasX Industries, MicroMed Solutions, and FlexPak Services. How does she juggle it all?

We talked through her approach to content marketing, how she handles different leadership priorities, and prepares for real-time events like product launches.

We also discussed one recent successful undertaking: a complete website redesign for LasX.

Initial reasons for the redesignNecessity of creating a strategy firstAdding high-quality videosPrioritizing customer-focused messagingCreating a process for updating content

Resources

LasX's New Website TREW Marketing Website Services 6 Crucial Steps in Preparing for a Website Redesign Case Study: Silex Technology Website Redesign

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TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.