How Industrial Marketers Approach Influencers, Storytelling, Video, and Personal Brands

 In the industrial marketing space, we have a lot of catching up to do. Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses modern marketing strategies to gain an edge over the competition.

Jordan Yates holds a unique title as a "Marketing Engineer," combining her mechanical engineering background from Texas Tech University and her role on the technical marketing team at Knowles Precision Devices. After graduating, Jordan leveraged social media, particularly LinkedIn, to her advantage. She cultivated a personal following by sharing technical demos and documenting her journey of learning new skills like soldering. This growth has not only benefited the companies she has worked with but also sparked a discussion on the power of personal brands, influencer marketing, and thought leadership within the engineering industry. 

In today's episode of Content Marketing, Engineered, we delve into strategies for making technical content more accessible and engaging for audiences, as well as uncovering what kind of content engineers are really searching for. One highlight of the episode is when Jordan explains her secret to making technical content exciting – writing "love letters" as her first draft or idea generation. 

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TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.