How to Turn the Knowledge of Your SMEs into Exceptional Content

Content Marketing, Engineered Podcast | TREW Marketing

English - September 14, 2023 15:00 - 24 minutes - 16.7 MB - ★★★★★ - 19 ratings
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Previous Episode: B2B Email Marketing Tips That Actually Work with Jay Schwedelson

Next Episode: INBOUND23 Recap - New Tools and AI Tips from HubSpot's Annual Conference

Our content specialist, Jamie Tokarz is the master of creating exceptional content out of your Service Matter Experts. With more than 16 years' experience, she shares how she does it.

She is a star writer that produces amazing content and all her clients love her and love working with her...we were thrilled to have our very own Jamie Tokarz on the podcast this week! Jamie is a Content Strategist and has helped TREW clients produce exceptional content using their own Service Matter Experts (SMEs) for more than eight years.

We invited Jamie to teach us how to get the most out of SMEs' very valuable time by hosting efficient sourcing sessions and how to take what we gathered from those sessions and turn it into content that converts.

Jamie shares:

How to prep for SME sourcing sessionsHow to set expectations for SMEs who aren't in marketingHow to us AI tools to prepare and supplement SME knowledgeHow to create an efficient review process

Resources

Connect with Jamie on LinkedIn TREW's Content Marketing ServicesAI Tools Mentioned:

Google's Bard perplexity.ai

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TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.