91. Series 3 | Episode 6. How AI Is Changing Marketing, with Ian Macleod, CMO at SALESmanago

Market Mentors

English - June 27, 2023 06:00 - 30 minutes - 21.3 MB - ★★★★★ - 1 rating
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Previous Episode: 90. Series 3 | Episode 4. Creating a New Fintech Category & Being Acquired [Case Study], with Dr. Christine Bailey, Senior Director & Head of KYC Marketing, Europe and Africa at Moody’s Corporation

Next Episode: 92. Series 3 | Episode 7. How to Turn Your Long-Form Content Into Short-Form Gold, with Anthony Leung, Founder of Mean Write Hook

Artificial intelligence (AI) is transforming the world as we know it, and marketing is no exception. From optimising online ads to creating content, AI is revolutionising how companies can reach their target audience more effectively.

And in this podcast, I talk to Ian Macleod, CMO at SALESmanago, about how AI is changing marketing.

We cover:

Why AI could be good for marketersWhy marketers need to be wary of AIIs marketing an art or a science?How can marketers utilise AICan AI help develop the next marketing leaders?How SALESmanago is utilising AI to help solve the problems of their customers?Has AI become a key part of Ian's focus moving forward? When hiring B2B marketers, what traits Ian looks for

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.