Latest Technology marketing Podcast Episodes
Modern Public Relations: Micro Influencers, Niche Publications, and Generative AI
Content Marketing, Engineered Podcast | TREW Marketing - June 27, 2024 15:00 - 39 minutes ★★★★★ - 19 ratingsSam Heimbach is a professor of Public Relations and she talks to us about how modern PR really works. Gone are the days of solely pitching traditional journalists for coverage. In this episode, Morgan Norris, Senior Brand Strategist, interviews Sam Heimbach, a public relations professor at Texa...
How Honest and Strategic Messaging Led to Rapid Growth for Engineering Firm Hallam-ICS
Content Marketing, Engineered Podcast | TREW Marketing - June 20, 2024 15:00 - 30 minutes ★★★★★ - 19 ratingsEngineering firm Hallam-ICS has sustained growth over the last decade, crediting honest company culture, inbound marketing in niche service areas, and evolving brand messaging as the reason for their success. We talk to the president and CEO, Keith Flaherty on the latest episode of Content Marke...
Navigating Data and Content in the Era of Generative AI with Christopher Penn
Content Marketing, Engineered Podcast | TREW Marketing - June 13, 2024 15:00 - 36 minutes ★★★★★ - 19 ratingsChristopher Penn is a co-founder and Chief Data Scientist at Trust Insights. Chris' newsletter is something the TREW Crew passes around our slack channel on a regular basis. His insights into the latest news about data analytics, automation, and generative AI, have been immensely valuable to or ...
Pre-Show Partnerships and Post-Show Content: Trade Show Tips with Jake Hall
Content Marketing, Engineered Podcast | TREW Marketing - June 06, 2024 15:00 - 35 minutes ★★★★★ - 19 ratingsI was lucky enough to schedule this podcast recording on the very rare weeks when Jake Hall was not on the road. This conversation focuses on Jake's years of experience at manufacturing and engineering trade shows. He shares valuable strategies for companies who want to maximize their event spen...
Email Marketing Myths Debunked: What Really Works in 2024
Content Marketing, Engineered Podcast | TREW Marketing - May 30, 2024 15:00 - 39 minutes ★★★★★ - 19 ratingsEver wondered how to truly optimize your email campaigns? Join us as we chat with Jeanne Jennings, founder of the Email Optimization Shop, about innovative strategies, myth-busting, and the latest best practices for email marketing. Discover how business metrics are your ultimate KPI, why strai...
Trade Show Marketing Strategies from Automate 2024
Content Marketing, Engineered Podcast | TREW Marketing - May 16, 2024 15:00 - 22 minutes ★★★★★ - 19 ratingsIt's a question marketers all over the world face - "Are trade shows worth it?" We get this question time and again and are often asked which industry trade shows are best to attend and exhibit at. After all, 89% of technical buyers said they plan to attend at least one in-person industry event...
Navigating Modern Manufacturing: AI, Recruitment, and Marketing
Content Marketing, Engineered Podcast | TREW Marketing - May 09, 2024 15:00 - 28 minutes ★★★★★ - 19 ratingsKristin Graybill is the Vice President of Commercial Strategy at the Manufacturers Alliance and in her role, she speaks to hundreds of manufacturers all across the country. In this episode, we talk about the work of the Manufacturers Alliance whose mission is to drive economic growth and foster ...
A Masterclass in Rebranding and Authenticity with Gray Solutions
Content Marketing, Engineered Podcast | TREW Marketing - May 02, 2024 15:00 - 28 minutes ★★★★★ - 19 ratingsMelissa Geertz is the Director of Marketing at Gray Solutions and over her year and a half tenure at the company has overseen a complete rebrand of the system integrator. I had her on the podcast to discuss the scale of the rebranding project, including how to get executive and cross-company buy...
How to Add Value-Driven Videos to Your Content Marketing Mix
Content Marketing, Engineered Podcast | TREW Marketing - April 25, 2024 15:00 - 34 minutes ★★★★★ - 19 ratingsAccording to our research, 97% of engineers and technical buyers watch work related videos during the work week. I talk with a video expert to learn the best types of videos to add to your content marketing mix. Jeff Long is the owner of True Focus Media, a video and web development agency for ...
What We've Learned from the Pilot of Google's Search Generative Experience (SGE)
Content Marketing, Engineered Podcast | TREW Marketing - April 18, 2024 15:00 - 28 minutes ★★★★★ - 19 ratingsHow will Google's Search Generative Experience change the way brands appear in Google's search results? One member of the TREW Crew has been in the SGE beta for more than a year. Let's see what she's found out In this episode, I catch up with Jennifer Dawkins, Vice President of Account Services...
Strategies Technical Marketers Can Borrow from the B2C Playbook
Content Marketing, Engineered Podcast | TREW Marketing - April 12, 2024 16:00 - 36 minutes ★★★★★ - 19 ratingsThe marketing team at Heatcraft Refrigeration Products are not afraid of stepping outside the box when it comes to reaching their target audience. Pete Grasso, Content Marketing Leader, and Tim Fletcher, Digital Marketing Leader join me on the podcast to talk about how they use B2C strategies to...
A Step-By-Step Guide to Starting a B2B Podcast with Jordan Yates
Content Marketing, Engineered Podcast | TREW Marketing - April 04, 2024 15:00 - 42 minutes ★★★★★ - 19 ratingsJordan Yates is well known in the Industrial Marketing B2B space as a Marketing Engineer and podcaster. She's the host of her own podcast Failing For You, and has helped many industrial businesses create their own podcasts. In this episode, we discuss the benefits and considerations of starting...
How EETech is Helping Technical Brands Build Community and Add Self-Service UX
Content Marketing, Engineered Podcast | TREW Marketing - March 28, 2024 15:00 - 37 minutes ★★★★★ - 19 ratingsThe folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities better known as the 'Reddit for Engineers." We talked about what they've learned and how technical companies of all sizes can take advantage of the...
The Power of Developing a Personal Brand in an Industrial Sales Role
Content Marketing, Engineered Podcast | TREW Marketing - March 21, 2024 15:00 - 41 minutes ★★★★★ - 19 ratingsIn this episode, I welcome back Morgan Norris, Senior Brand Strategist at TREW Marketing. We delve into the world of personal branding and specifically, how people in sales and marketing roles can utilize this strategy to become a go-to and trusted resource. Personal brand is as an individual's ...
Updating your 2024 & 2025 SEO Strategy with Kyle Roof
Content Marketing, Engineered Podcast | TREW Marketing - March 14, 2024 15:00 - 36 minutes ★★★★★ - 19 ratingsStruggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle Roof returns to share how marketers should approach SEO updates like EEAT, SGE, LLMs and more. Kyle Roof is the co-founder of Internet Marketin...
Why Successful Technical Companies Rely on Content Marketing
Content Marketing, Engineered Podcast | TREW Marketing - March 07, 2024 16:00 - 49 minutes ★★★★★ - 19 ratingsCraig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom line. Learn how Craig has utilized content marketing successfully throughout his career. If you look at Craig Coffey's LinkedIn profile, you'll fi...
Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report
Content Marketing, Engineered Podcast | TREW Marketing - February 29, 2024 16:00 - 52 minutes ★★★★★ - 19 ratingsTargeting engineers and technical buyers? We walk through the ways your ideal audience is researching solutions, making purchasing decisions, and spending time online. The State of Marketing to Engineers Research Report is in its 7th year! GlobalSpec and TREW Marketing have teamed up all thes...
The Importance of Online Reputation Management for Industrial Companies
Content Marketing, Engineered Podcast | TREW Marketing - February 22, 2024 16:00 - 37 minutes ★★★★★ - 19 ratingsMatthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a priority. Matthew Olson is the President of Signalfire, a creative marketing agency based in Wisconsin. Signalfire was a brand sponsor of 2024 I...
Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba
Content Marketing, Engineered Podcast | TREW Marketing - February 15, 2024 16:00 - 46 minutes ★★★★★ - 19 ratingsMeaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come. Mavens of Manufacturing were a Media Sponsor for this year's Industrial Marketing Summit. Behind the brand is the very talented and champion for ...
A Quick Recap of the 2024 Industrial Marketing Summit
Content Marketing, Engineered Podcast | TREW Marketing - February 09, 2024 16:00 - 34 minutes ★★★★★ - 19 ratingsAfter a whirlwind few days in Austin, Texas at the Industrial Marketing Summit, Kasey Tyring and Wendy Covey share their highlights of the event. Wow! If you didn't attend the 2024 Industrial Marketing Summit, you missed out on one of the most special, engaging, and valuable industrial market...
100. Series 3 | Episode 15. When Should B2B Tech Startups Hire Their First Marketer? With Emma Westley, VP of Marketing at Delegate CX
Market Mentors - February 06, 2024 07:00 - 37 minutes ★★★★★ - 1 ratingWhen should you hire your first marketer? It’s a question a lot of B2B tech start-ups struggle with and, unfortunately, tend to get wrong. But making the right decision, not just about when to hire, but also which type of marketer to hire first, can have an enormous impact on your start-up’s...
Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper
Content Marketing, Engineered Podcast | TREW Marketing - January 25, 2024 16:00 - 34 minutes ★★★★★ - 19 ratingsPatrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build leads. Patrick Hopper is the Publisher and President of OpenSystems Media which publishes well-known industry publications such as Embedded Com...
Building A Strong Personal Brand with Chris Luecke
Content Marketing, Engineered Podcast | TREW Marketing - January 18, 2024 16:00 - 27 minutes ★★★★★ - 19 ratingsBuilding a strong personal brand can be a game changer for salespeople in technical companies. A strong personal brand establishes you as authoritative and credible and helps you stay top-of-mind with your key audience. I invited Chris Luecke, Founder and Podcast Host of Manufacturing Happy H...
What Marketing Metrics You Should be Tracking in 2024
Content Marketing, Engineered Podcast | TREW Marketing - January 11, 2024 16:00 - 54 minutes ★★★★★ - 19 ratingsSo much has changed in the marketing landscape over the last 12 months. Erin Moore and Kara Moon share how your 2024 marketing scorecards should be adjusted to reflect those changes. There have been so many industry changes in marketing over the last 12 months from how users are searching, w...
How to Increase Organic Traffic and Improve Domain Authority with a Content Audit
Content Marketing, Engineered Podcast | TREW Marketing - January 04, 2024 16:00 - 18 minutes ★★★★★ - 19 ratingsJanuary is the perfect time to audit your marketing content - and it's not just a housekeeping task! Jennifer Dawkins and Kara Moon explain how a content audit can increase organic traffic and improve domain authority. A content audit is a great exercise to complete in January when you're prep...
2023 Marketing Wrapped - AI, Search, Social, and Strategy for 2024
Content Marketing, Engineered Podcast | TREW Marketing - December 21, 2023 16:00 - 28 minutes ★★★★★ - 19 ratingsWe've all heard of Spotify Wrapped, so this year we thought it would be fun to create Industrial Marketing Wrapped! Lee Chapman and I discuss the many changes to marketing in 2023 and what we and our clients are focusing on in 2024. In 2023, TREW Marketing celebrated its 15th anniversary! While...
99. Series 3 | Episode 14. Is Authentic Leadership the Key for B2B Tech Marketing Leaders in 2024? With Pavey Purewal, Executive Coach, ex-CMO, VP Marketing at VMware
Market Mentors - December 19, 2023 07:00 - 25 minutes ★★★★★ - 1 rating2023 has thrown a bunch of tough challenges at B2B tech marketing leaders, making it one of the trickiest years in a while, maybe even in the last couple of decades. The constant pressure to do more with less can squash creativity, test the relationship between marketing and sales teams, and eve...
Optimizing for LLMs and Google's Search Generative Experience (SGE) with Dale Bertrand
Content Marketing, Engineered Podcast | TREW Marketing - December 14, 2023 16:00 - 34 minutes ★★★★★ - 19 ratingsThe TREW Team is excited to have Dale Bertrand, CEO of Fire & Spark back on the podcast to discuss the changing nature of search marketing and how to optimize for the future of LLMs and Google's Search Generative Experience (SGE). Dale Bertrand is the CEO and Founder of Fire&Spark, an SEO agenc...
Survey Results: How European Engineers Seek Information and Make Technical Buying Decisions
Content Marketing, Engineered Podcast | TREW Marketing - December 07, 2023 16:00 - 41 minutes ★★★★★ - 19 ratingsIn this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report "Decoding Engineering Preferences." The research is based on a survey of over 1,200 engineers and technical professionals across Europe and covers a broad range of topics, i...
Become a Better Technical Writer with the Content Writing, Engineered Course
Content Marketing, Engineered Podcast | TREW Marketing - November 30, 2023 16:00 - 30 minutes ★★★★★ - 19 ratingsEvery year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills. This year, two TREW Crew members participated in the course. We talk about their experience in this episode. The Content Writing, Engineered cours...
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