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Modern Public Relations: Micro Influencers, Niche Publications, and Generative AI
Content Marketing, Engineered Podcast | TREW Marketing
English - June 27, 2024 15:00 - 39 minutes - 26.8 MB - ★★★★★ - 19 ratingsMarketing Business Education How To b2b marketing marketing to engineers b2b content marketing industrial marketing b2b inbound marketing manufacturing marketing technology marketing embedded marketing technical marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Sam Heimbach is a professor of Public Relations and she talks to us about how modern PR really works. Gone are the days of solely pitching traditional journalists for coverage.
In this episode, Morgan Norris, Senior Brand Strategist, interviews Sam Heimbach, a public relations professor at Texas State University. They discuss the evolution of PR, the impact of social media, and the role of employee voices in PR.
They also touch on the use of generative AI and the changing landscape of journalism and PR. The conversation covers social listening tools, influencer research, and the impact of generative AI on the PR landscape as well as the importance of trust and authenticity in content creation.
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