Latest Social networking Podcast Episodes
187: Web traffic from links, thought leadership, internal comms report
Hanson & Hunt - March 22, 2024 09:50 - 31 minutes ★★★★★ - 9 ratingsThere's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more! WHAT...
186: Maximizing LinkedIn, new Pew data, collaborative articles
Hanson & Hunt - February 23, 2024 09:40 - 34 minutes ★★★★★ - 9 ratingsWhat kind of posts perform best on LinkedIn? We'll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data on the usage of all major social media channels. Plus, LinkedIn collaborative articles, the art of commenting to gain favor with ...
185: 2024 trends, Solo Stove, career contentment
Hanson & Hunt - January 29, 2024 10:30 - 34 minutes ★★★★★ - 9 ratingsFrom the rise of social search to AI's use in content creation there are many trends identified for the new year. We'll talk about a few that are getting attention. Plus, Solo Stove's use of Snoop Dogg, a new free training resource for media measurement, a growing push against career ambition and...
184: AI content, crappy photos, comms priorities
Hanson & Hunt - December 20, 2023 09:10 - 32 minutes ★★★★★ - 9 ratingsThe quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true,...
183: Creator report, social subscriptions, kids and influencer careers
Hanson & Hunt - November 22, 2023 07:10 - 36 minutes ★★★★★ - 9 ratingsThere's some great insight about creators and their fans in the "Creator Connections" report from Teachable. We also chat about the outlook for social media platforms charging for subscriptions. Plus, a post on the impatience so many organizations have right now with their social media strategy. ...
182: Corp Comm study, LinkedIn is weird now, NPR doesn't miss X
Hanson & Hunt - October 19, 2023 06:03 - 40 minutes ★★★★★ - 9 ratingsWas it ever worth it to share a link to a blog or website on Twitter? We talk about some data from NPR after they left the platform. We also chat about the type of stories that could drive meaningful thought leadership, how LinkedIn turned personal, Edelman’s 2023 Future of Corporate Communicatio...
181: Social career insights, Chobani's ghostwriter, fake podcasts
Hanson & Hunt - September 21, 2023 06:02 - 34 minutes ★★★★★ - 9 ratingsWe chat about Hootsuite's first-ever Social Media Career Report, which has some interesting insights on workload, salaries, mental health and more. We also share what stood out to us in Edelman's Trust at Work report. Plus, Chobani's "ghostwriter" job posting goes viral, an uptick in money spent ...
180: Splintering of social media, crisis comms, YouTube thumbnails
Hanson & Hunt - August 17, 2023 06:02 - 44 minutes ★★★★★ - 9 ratingsIt's time to think differently about your social media accounts. We discuss why a niche approach is in and scale is out. We also chat about one company's shoutout of their social media team in their latest earnings report. Plus, a job involving YouTube that we had no idea was so lucrative, why th...
179: Side gig scrutiny, new FTC guidance, Threads
Hanson & Hunt - July 20, 2023 08:00 - 51 minutes ★★★★★ - 9 ratingsWe discuss how going against the grain in social media starts with taking a data-driven approach. We also chat about what early-adopter brands are doing with Threads and how you should be thinking about it from a strategy perspective. Plus, is there any problem with having a side gig? The impact ...
178: Too much content, UGC vs influencers, Twitter boots Arik!
Hanson & Hunt - June 22, 2023 09:00 - 35 minutes ★★★★★ - 9 ratingsWe discuss a great report from Reuters on how people are getting and interacting with news from social media. We also chat about a growing call for organizations to produce and post less content. Plus, the rise of the bored work colleague, Arik shares his story of getting suspended by Twitter, an...
177: Bud Light's messy month, reputation report, how comments lead to content
Hanson & Hunt - May 18, 2023 06:46 - 43 minutes ★★★★★ - 9 ratingsWe talk about Bud Light's marketing mess and the lessons we all can learn from it. We also spend some time on USC's 2023 Global Communication Report, which focuses on the state of corporate reputation. Plus, what PR managers want in an employee, and more! WHAT DO YOU THINK? We want to hear from ...
176: Long-form video, Twitter's meltdown, marketing skill sets
Hanson & Hunt - April 20, 2023 06:05 - 39 minutes ★★★★★ - 9 ratingsDocumentaries and brand films are just two examples of long-form videos that many companies are producing. We talk about why organizations are creating them, how you can know if they're right for you and how you can create them. Also this month, Twitter melts down again. Should you or your compan...
175: 5 social media truths, internal comms trends, 'invisible' CEOs
Hanson & Hunt - March 23, 2023 06:03 - 56 minutes ★★★★★ - 9 ratingsWe all know that social media is getting more fragmented. What the platforms used to be isn't what they are today. And we're all spending our time in more places. So it's time to take a fresh look at how your organization should use its social channels. We offer up five social media truths for 20...
174: ChatGPT, de-influencing, going dark on social
Hanson & Hunt - February 16, 2023 06:30 - 50 minutes ★★★★★ - 9 ratingsWe offer our thoughts on generative AI and ChatGPT, advice for how to use it in the content marketing and social media space and how to get your teams thinking about its possibilities. Also this month, why is it still so difficult for some brands to go dark on social? Plus, the best time to go wi...
173: In-house creators, LinkedIn backlash, do you need to be on social to work in social?
Hanson & Hunt - January 19, 2023 08:01 - 49 minutes ★★★★★ - 9 ratingsHave you noticed who is the face of your favorite brands on TikTok? Sometimes, it's an employee. We talk about some examples of this trend, the risks, and what you should consider if your brand wants to hire an in-house creator. Also this month, humor is on the way out in marketing. Plus, do you ...
172: Effective influencers, social salaries, data-driven decisions
Hanson & Hunt - December 15, 2022 07:01 - 49 minutes ★★★★★ - 9 ratingsDoes influencer marketing really pay off? We’ll look at how you can make the most of your influencer partnerships. Also this month, remember when Lush quit Facebook and a few other social channels? How have they done without them? Plus, the things that annoy PR pros about journalists and vice ver...
171: Should you stay on Twitter? Audio's impact, choosing a podcast host
Hanson & Hunt - November 17, 2022 06:45 - 46 minutes ★★★★★ - 9 ratingsWhat should your organization be thinking about when it comes to Twitter? Should you stay or go? Also this month, audio content continues to make an impact, a new resource from Tik Tok filled with good advice for marketers, and what consumers expect your CEO to say and do. We also have a listener...
170: Short-form video, content careers, 9-person IG team
Hanson & Hunt - October 20, 2022 06:01 - 42 minutes ★★★★★ - 9 ratingsThe social media platforms, and marketers, are prioritizing short-form and live video. We’ll offer some ideas to help your organization tap into the trend. Also this month, the lack of a career path in content marketing. Plus, what could you do with nine people assigned to your Instagram account?...
169: Demonstrating real value, one word tweets, dressing down for the job interview
Hanson & Hunt - September 22, 2022 05:05 - 41 minutes ★★★★★ - 9 ratingsIt's time to end the thinking that leaders in comms, PR and marketing don't have business chops. We'll discuss earning and keeping the coveted seat at the table, at any point in your career. Also this month, the factors that might make you say no to working with an influencer. Plus, was a recent ...
168: Top comms challenges, zero-click content, the crying CEO
Hanson & Hunt - August 18, 2022 05:01 - 40 minutes ★★★★★ - 9 ratingsWhat are your biggest challenges as a communicator? We'll discuss a new survey of your peers that tackles that, as well as the top comms activities this year. Also this month, the fallout from ‘the crying CEO.’ Plus, have we reached the point where a link included in a social media post is pointl...
167: What reputation really means, Radio Shack shocker, Twitter Notes
Hanson & Hunt - July 21, 2022 05:01 - 44 minutes ★★★★★ - 9 ratingsWhat does digital reputation really mean? We talk through some ideas for how communicators can help their organizations stand out. Also this month, what's going on with Radio Shack's Twitter account? Plus, how long it takes content creators to make it on their own. And, some advice for anyone jus...
166: Recession-ready tips, PR's work-life balance, email newsletters
Hanson & Hunt - June 28, 2022 11:45 - 48 minutes ★★★★★ - 9 ratingsThe threat of a recession, and what impact it could have, is something all marketers and communicators should be thinking about. We offer some ideas for your plans in the months and year ahead. Also this month, evidence of a possible shift to better work-life balance in PR. Plus, are email newsle...
165: Adding social channels, content program history lessons, avoiding 'link rot'
Hanson & Hunt - May 19, 2022 05:28 - 41 minutes ★★★★★ - 9 ratingsIt might seem like your organization should be on every social media channel, but does it make strategic sense? We talk through some things to consider when evaluating adding a new channel. Also this month, a great idea to impress your boss, to show how your content and social media program has e...
164: Avoiding dumb social posts, owned media tips, telling clients 'no'
Hanson & Hunt - April 21, 2022 06:00 - 38 minutes ★★★★★ - 9 ratingsMany brands employ a 'Let's have some fun' attitude on their social media accounts. But are some trying too hard to get attention? Also this month, tips for maximizing your owned media. Plus, TikTok sees an increase in people sharing their opinions as long-form commentary. And, Arik offers advice...
163: Employee advocacy, local news and PR, reluctant return to office
Hanson & Hunt - March 18, 2022 14:01 - 50 minutes ★★★★★ - 9 ratingsOrganizations of all types have been encouraging their employees to advocate on their behalf on their personal social media accounts for years. Are these programs effective? We run through some ideas for starting and growing social media advocacy programs. Also this month, what's impacting staff ...
162: How brands should use Twitter, roles in demand, letting someone 'pick your brain'
Hanson & Hunt - February 17, 2022 07:00 - 44 minutes ★★★★★ - 9 ratingsThere are a lot of reasons for an organization to use Twitter, Arik reveals what's on the top of his list. Also this month, can process and passion coexist in comms and marketing? Plus, a study that uncovers which roles and skills are wanted the most, and a report from TikTok that suggests the pl...
161: User-generated content, internal comms challenges, content costs
Hanson & Hunt - January 20, 2022 06:01 - 47 minutes ★★★★★ - 9 ratingsAs consumers spend more time with user-generated content, on a variety of social channels, there are more opportunities for companies and brands to showcase it. Also this month, is cancel culture affecting brands? Plus, the cost of content production, and we address the mantra of 'fake it until y...
Nonprofit Coach: Everything You Need To Succeed in 2022: Kay Sprinkel Grace
Nonprofit Coach Podcast with Ted Hart - December 20, 2021 17:00 - 59 minutes ★★★★★ - 10 ratingsClick here for tedhart.com He lectures around the world but now is here for you. From the latest in charity news, technology, fundraising, and social networking, Ted Hart and his guests help you maneuver through this economic downturn in the charitable sector to greater levels of efficiency and ...
Nonprofit Coach: Everything You Need To Succeed: Kay Sprinkel Grace
Nonprofit Coach Podcast with Ted Hart - December 20, 2021 17:00 - 59 minutes ★★★★★ - 10 ratingsClick here for tedhart.com He lectures around the world but now is here for you. From the latest in charity news, technology, fundraising, and social networking, Ted Hart and his guests help you maneuver through this economic downturn in the charitable sector to greater levels of efficiency and ...
160: Former journalists, the lifespan of content, "Get Back" lessons
Hanson & Hunt - December 16, 2021 06:00 - 47 minutes ★★★★★ - 9 ratingsWe're grateful this month to be able to share some audio clips from several former journalists now working in communications and marketing, and have them talk about some challenges of making the move away from news and offer some advice for those thinking about it. Really interesting perspective!...
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