Latest Place branding Podcast Episodes
Lithuania & Slovenia: Creating a brand platform that engages stakeholders
Place2Place - August 03, 2023 10:30 - 20 minutes ★★★★★ - 1 ratingMarius Gurskas, Director of Communications for the Government Chancellery of Lithuania, returns on this episode of Place2Place to speak with Karmen Novarlic, Head of Department – Business Communication at Slovenian Tourist Board. Listen in to discover how the Slovenian Tourist Board has worked to...
Scotland & Lithuania: It takes two to tango, but three to nation brand
Place2Place - May 17, 2023 11:00 - 23 minutes ★★★★★ - 1 ratingHow can nations engage their citizens in creating and promoting a place brand strategy for their country? Listen in as Claire Prentice, Head of Brand Scotland & Net Zero Marketing, talks with Marius Gurskas, Director of Communications for the Government Chancellery of Lithuania, about the launch ...
Portugal & Scotland: How place brands can put global citizenship front and centre
Place2Place - March 29, 2023 11:00 - 23 minutes ★★★★★ - 1 ratingLuis Araujo, President of Tursimo de Portugal, joins us once more on Place2Place – this time to connect with Claire Prentice, Head of Brand Scotland and Net Zero Marketing. From sustainability to the ways a smaller country can make a big impact, listen in to this conversation to discover how Scot...
Puerto Rico & Portugal: Purpose, differentiation, and collaboration
Place2Place - February 22, 2023 11:49 - 22 minutes ★★★★★ - 1 ratingWhat can destinations do to encourage a more purposeful experience? In this episode of Place2Place, Discover Puerto Rico's Brad Dean returns to speak with Luís Araújo, President of Turismo de Portugal, to discover how Luís believes that destinations should come together to promote a more meaningf...
Helsinki & Puerto Rico: Hoping for the best and preparing for the worst
Place2Place - January 11, 2023 12:00 - 22 minutes ★★★★★ - 1 ratingClarisse Berggårdh, CEO of Helsinki Partners, invites Brad Dean, Discover Puerto Rico's CEO, to join the next episode of Place2Place to talk about what drives place branders to enter the industry and the ins and outs of creating a crisis management play book. Listen in as Brad and Clarisse discus...
London & Helsinki: Creating a unified city brand narrative for different audiences
Place2Place - November 30, 2022 12:00 - 20 minutes ★★★★★ - 1 ratingLondon & Partners’ Rose Wangen-Jones returns in this episode of Place2Place to understand the journey behind the merger that created Helsinki Partners, bringing the Helsinki Business Hub and Helsinki Marketing under one roof. Listen in as Rose speaks with CEO Clarisse Berggårdh about the vision d...
Sydney & London: Co-opetition - the art of co-operatively competing
Place2Place - October 25, 2022 11:00 - 27 minutes ★★★★★ - 1 ratingHow are two world-class cities re-thinking their purpose and delivering against their values? BE Sydney's Lyn Lewis-Smith gets the inside scoop from Rose Wangen-Jones, Managing Director, Marketing, Destination & Commercial at London & Partners, on everything from the strategic thinking underpinni...
Toronto & Sydney: Unlocking the future of business events
Place2Place - September 28, 2022 11:00 - 23 minutes ★★★★★ - 1 ratingDestination Toronto's Scott Beck catches up with Lyn Lewis-Smith, CEO of BESydney, to discover how a focus on legacy is driving the city's business event strategy. Listen in as these two industry experts explore the biggest challenges facing the global business events industry and how cities can ...
Los Angeles & Toronto: Inclusivity, community, and the evolving purpose of place marketing organisations
Place2Place - August 23, 2022 11:00 - 25 minutes ★★★★★ - 1 ratingAdam Burke, President & CEO of Los Angeles Tourism & Convention Bureau, joins Tourism Toronto's President & CEO, Scott Beck, for an honest conversation about how places can step up their strategies to become a truly diverse, inclusive organisation. Discover how the two cities are evolving their f...
The Western Cape & Los Angeles: Managing tourism for good
Place2Place - July 27, 2022 11:00 - 26 minutes ★★★★★ - 1 ratingHow we can make sure that travel delivers positively for a community? Monika Iuel, Chief Destination Marketing Officer for Wesgro, joins Adam Burke, President & CEO of Los Angeles Tourism & Convention Bureau, for the latest Place2Place podcast. From transitioning to a resident-centric organisatio...
Tasmania & The Western Cape: The importance of authentic place storytelling
Place2Place - June 01, 2022 11:00 - 26 minutes ★★★★★ - 1 ratingBrand Tasmania's Todd Babiak returns to the Place2Place podcast to discuss all things place branding with Monika Iuel, Chief Marketing Officer for Wesgro [the trade and tourism promotion organisation for the Western Cape]. Listen in as they talk about how you can share an honest story of your pla...
Finland & Tasmania: Empowering citizens to share their stories
Place2Place - January 26, 2022 12:00 - 25 minutes ★★★★★ - 1 ratingFresh from winning our Best Communication Strategy for Place Brands, Laura Kamras is back for the latest episode of Place2Place. Listen in as she speaks with Todd Babiak, CEO of Brand Tasmania - and winner of our Place Brand of the Year award in 2021 - on how they developed a strategy that put ci...
Chile & Finland: What does success look like for a nation brand?
Place2Place - September 29, 2021 11:00 - 26 minutes ★★★★★ - 1 ratingMarca Chile's Constanza Cea returns for episode 5 to catch up with Laura Kamras, Director of Public Diplomacy at the Ministry for Foreign Affairs of Finland. Listen in as they discuss Finland's four years at the top of the Global Happiness rankings, values-based marketing, and what a nation brand...
Copenhagen & Chile: Integrating nation brand values and investment attraction
Place2Place - July 21, 2021 11:00 - 21 minutes ★★★★★ - 1 ratingAsbjorn Overgaard Christiansen of Copenhagen Capacity joins Costanza Cea, the Director of Marca Chile, to discover how they're connecting values and social entrepreneurship to drive investment in the country. Hosted on Acast. See acast.com/privacy for more information.
Auckland & Copenhagen: Tech, talent, and sustainable futures
Place2Place - June 23, 2021 11:00 - 21 minutes ★★★★★ - 1 ratingShelley Watson is back for episode 3 to compare notes with Asbjørn Overgaard Christiansen, Managing Director of Copenhagen Capacity, on developing a place brand strategy for a city and its municipalities. Shelley and Asbjørn will be talking talent and tech attraction and strategies for a more sus...
Episode 6: Can We Get Shirley?
Be Tasmanian - June 20, 2021 13:00 - 25 minutesThe ultimate test of any economic development strategy: is your story good enough to convince talented people to pick up their lives and invest everything in you? Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering ...
Episode 5: The Unifying Cultural Expression
Be Tasmanian - June 13, 2021 13:00 - 24 minutesYou uncover the story, you build the brand, but now what? How can you use a cultural expression to unify the efforts of half a million people? Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that ...
Episode 4: What Do We Talk About When We Talk About Brand?
Be Tasmanian - June 06, 2021 13:00 - 26 minutesIt’s a confusing, intimidating, terrible word. For a lot of us it’s a logo. Even when we know it isn’t a logo, we end up fighting over logos. What IS a place brand? Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncoverin...
Episode 3: The Problem Only We Can Solve
Be Tasmanian - May 30, 2021 13:00 - 29 minutesTasmania isn’t for everyone, and that has to be okay. Who are our people, and how can we make a strength out of everything we once saw as a weakness? Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden stor...
Episode 2: The Power of Narrative
Be Tasmanian - May 23, 2021 23:00 - 21 minutesMost place-branding and economic development work is driven by advertising agencies and consultants. Why does it so rarely work and is there a better way? Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidd...
New Zealand & Auckland: Understanding the relationship between city and nation brands
Place2Place - May 12, 2021 11:00 - 25 minutes ★★★★★ - 1 ratingRebecca Smith sits down with Shelley Watson, Head of Marketing at Auckland Unlimited to talk about the complementary relationship between nation and city brand, stakeholder engagement, creating a brand story that encompasses all your history and culture, and tracking your brand to dial up or dial...
Episode 1: Different is Good
Be Tasmanian - May 10, 2021 04:00 - 19 minutesThe origin story of “Keep Austin Weird,” our starting place with the question, “Why Tasmania?” and how we began with the premise that culture drives everything. Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a...
Costa Rica & New Zealand: Building a values-based nation brand strategy
Place2Place - April 14, 2021 11:00 - 24 minutes ★★★★★ - 1 ratingDaniel Valverde, Country Brand Manager for Costa Rica, and Rebecca Smith, Director of the New Zealand Story, kick off the first episode in our chain of place brand leaders in conversation. Listen in on their conversation as they discuss the synergies between their country brands, tips for working...
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