Portugal & Scotland: How place brands can put global citizenship front and centre

Place2Place

English - March 29, 2023 11:00 - 23 minutes - 21.3 MB - ★★★★★ - 1 rating
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Previous Episode: Puerto Rico & Portugal: Purpose, differentiation, and collaboration

Next Episode: Scotland & Lithuania: It takes two to tango, but three to nation brand

Luis Araujo, President of Tursimo de Portugal, joins us once more on Place2Place – this time to connect with Claire Prentice, Head of Brand Scotland and Net Zero Marketing. From sustainability to the ways a smaller country can make a big impact, listen in to this conversation to discover how Scotland are developing a collaborative narrative to tell Scotland’s story to the world.

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