Puerto Rico & Portugal: Purpose, differentiation, and collaboration

Place2Place

English - February 22, 2023 11:49 - 22 minutes - 21.1 MB - ★★★★★ - 1 rating
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Previous Episode: Helsinki & Puerto Rico: Hoping for the best and preparing for the worst

Next Episode: Portugal & Scotland: How place brands can put global citizenship front and centre

What can destinations do to encourage a more purposeful experience? In this episode of Place2Place, Discover Puerto Rico's Brad Dean returns to speak with Luís Araújo, President of Turismo de Portugal, to discover how Luís believes that destinations should come together to promote a more meaningful, sustainable traveller mindset rather than competing individually for visitation.

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